Impressions = The number of time that particular offer is made visible to a potential buyer. For example, the number of times your main image or video thumbnail are shown in a search or a category view. Clicks = The number of times someone clicks on your main image or thumbnail from a search or a category view. Views = The number of times your Fiverr offer is reloaded. For instance a potential buyer may have clicked on it once and have returned multiple times.