Firstly, it’s Super Bowl with an ‘o’ not an ‘a’. And yes, you are right in that Super Bowl ads are not ordinary. While this is somewhat true, and there are plenty of examples of ‘interesting and awesome’ SB ads that are not relevant, there is a BIG reason why Fiverr’s ad should have been relevant. I’m willing to bet that any example commercial that you could provide for an ‘irrelevant’ (to a brand’s product/service) SB timeslot, is either a) old, established, and/or a “household name” brand, OR b) it’s a message about a cause, charity, non-profit, or movement. You’re on Fiverr. This ad cost Fiverr a LOT in fiscal terms. It’s now potentially costing them in reputation and goodwill. I care because this is the company providing me a place to be. Maybe I don’t care during the SB, but consequences exist. If you can’t plan for your business’s future, there won’t be one. And this is a part of the problem. I’m completely in support of a business that saw a SWOT opportunity and ran with it. I’m in support of laughing at an incident that is funny. The problem is that this was also a high-stress, high-profile, highly volatile political blunder. I acknowledge it happened, but I will not comment on it any further. And that is a big reason why this was risky. It’s near impossible to talk about the commercial without also talking about “The Event”. Consumer behavior and human psychology. Searches will not lead to Fiverr. Searches will lead to That. Hey Imagination …Thank you very much for your respone on this , I really appreciate it ❤️ and sorry but English are not my mother language . I think you miss the big picture here … Fiverr chose a Really Small Business running by Simple Ordinary People … paid millions of dollars … and Advertise them in Super Bowl !2.The message was that FIVERR can give you the power , no matter how small you are … to make your craziest dreams come true ! 3. Sure … a Lot of People didnt exactly understood what Fiverr is … But also … I lot of people become curious about Fiverr … and trust me This is Better !!! 4. Fiverr mixed Vivaldi with Tesla … Butterflies with “Stranger Things” … 5. Fiverr succesfully passed the message that is a Big Player in the industry without being inassesable (unreachable) … Fiverr is for everyone ! Although I agree with you in some points … I think that this was one of the greatest ADS in Superbowl HIstory Ever !