At Jay & Lucy, staying ahead of the algorithm isn’t just strategy—it’s our culture. From day one, we’ve focused on reading signals before they become trends and moving early, but more importantly, moving right. We often say in our team: We like to smell our food hot and eat it warm.
Meaning—we spot opportunities from a distance and act at the exact moment that brings the biggest impact. That’s how we gained our right-mover advantage in GEO (Generative Engine Optimization).
Our shift into GEO wasn’t luck. Nearly 2.5 years ago, when ChatGPT first appeared, our R&D team dove in—testing how LLMs, AI search behavior, and AI-powered visibility would reshape discovery.
Through hundreds of micro-tests, we built a proven, repeatable system for getting brands recommended not just by Google, but also by AI tools like ChatGPT, Perplexity, and Google AI Overview.
And here's the real secret to GEO... There is no secret. It’s simply sharp SEO + smart PR + brand positioning done with clarity, consistency, and precision.
How Freelancers Can Start Offering GEO to Clients
You don’t need a giant team to leverage AI search for your clients—you just need the right steps.
- Run an AI Search Audit: Search your client’s main keywords on ChatGPT, Perplexity, and Google AI Overview.
Hook: If AI doesn’t know you, it can’t recommend you.
- Think Beyond the Page: AI doesn’t just evaluate content—it considers your whole online footprint. Quality backlinks, industry mentions, positive reviews, and inclusion in “best” lists all count.
Hook: AI listens to the internet’s gossip about you—make it good.
- Master EEAT (Expertise, Experience, Authoritativeness, Trustworthiness): Ensure every piece of content strengthens one or more of these pillars.
Hook: Without EEAT, your brand is just another voice in the noise.
- Develop Comprehensive Topical Authority: Cover your niche completely—answer the full spectrum of questions your audience might ask.
Hook: Be the library, not just the bookshelf.
- Write for Expert Humans—Because AI Is a Collection of Them: Build your site as if a panel of top human experts is reviewing it.
Hook: AI is the crowd-sourced brain of the smartest people in your field—impress them.
- Diversify and Signal Naturally: Mix backlinks from blogs, PR, forums, and niche sites for authenticity.
Hook: Variety tells AI you’re real—uniformity tells it you’re gaming the system.
- Build Steady Momentum: GEO compounds over months, not days—commit to consistent activity.
Hook: AI trusts persistence more than perfection.
Why This Matters
AI search is evolving faster than any previous shift in search history. Clients who build AI trust signals now will dominate for years. Offering GEO positions you as the go-to expert before the market catches up.
Key Takeaways
- Test and adapt before the crowd catches on.
- Build for AI visibility, not just Google rankings.
- Strengthen EEAT in everything you publish.
- Develop full topical authority in your niche.
- Write as if AI is an expert panel reviewing your work.
- Keep momentum—compounding results win long-term.
This isn’t about chasing trends.
It’s about building compounding value for our clients across both traditional search and the intelligent platforms shaping the next era of discovery.
This isn’t just another shift, it’s a wave that’s bigger and faster than anything we’ve seen. What used to change over 100 years is now evolving in just a few months. For freelancers, this is not a disruption, it’s a doorway. We’re standing at the intersection of AI, search, and storytelling and those who lean in now, adapt fast, and stay honest to their craft won’t just survive.
They’ll lead- Because the platforms are changing, but the need for sharp thinking, real strategy, and human-first execution has never been higher.
So to every freelancer out there: This is your time!
Learn faster. Move smarter!
And build something you’ll be proud of—before the world even catches up. More Power to us!!
Jay & Lucy are experts in AI-driven SEO, Generative Engine Optimization, and digital branding—combining foresight, strategy, and precision execution to help brands lead in the age of intelligent search. Check out their Fiverr Pro profile here. 
