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What is the \"Ad\" caption that shows on search results


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I’m a seller on fiverr and occasionally I search Fiverr for certain keywords in order to check my gig ranking. However I noticed something a little different. Some gigs have an “Ad” caption at the top left of their thumbnail. I am curious why that shows or has fiverr changed it from Featured to Ad or is Fiverr cooking up some advertising scheme.

I am very curious

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