What's a good impression to order ratio?

[Guest icewarm2]

I just started and I’m wondering what the average ratio is like and whether I need to make some changes.

[cutevamp]

My Conversion: 4.2%
I think its click to order ratio not impression to order.

I’m new on fiverr and no idea what its actually mean. You can invest on your gig to increase the conversion ratio. Good gig video, well managed portfolio, gig description and good reviews help a lot to increase the click to order ratio.

Thanks

CuteVamp

Postscript: I did a affiliate marketing course and have some basic knowledge of lead/sale gen.