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Activate Gig packages effect on sale or not? Help me


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Dear Waleed,

The effect of gig packages depends on a number of factors, such as:

  1. Can the buyer understand what you’re offering?
  2. Is the upgrade a good value compared to the base offering?
  3. Does this upgrade make sense for your gig?

Examples:

  1. I found your question here confusing. I have a general idea of what you’re asking, but it’s still a little vague and confusing to me. It would probably help you to have a second set of eyes to give you feedback on what you are offering in your gig packages.

  2. If you are offering a base gig of 15 seconds of audio for $5, but your upgrade is 20 seconds of audio for $10, that would not make sense to the buyer.

  3. If you’re selling an ebook as your base offer, but offer 5 copies of the same ebook as your upgrade, that would not make sense to the buyer, as one person really only needs one copy of a book.

Unfortunately, there is no simple, one-size-fits-all answer to your question. You will probably need to do lots of A/B testing of small changes to your gig packages, and over time, you will get a sense of what works best for you.

Sometimes, you will make fewer sales of upgraded packages, but because of the increased profits per sale, you will make significantly more money overall.

Good luck,
Blaise

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