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7 New Ways to Improve Your Google Alexa Rankings


chief_seo

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Although a 90% drop in visibility may seem extreme, it was a direct result of Google’s attempts to weed out content farms (websites with high-volume, low-quality content) and those trying to game the system. In the process, a number of unsuspecting websites got caught in the fray.



For the average small business owner, stories like this can be concerning. It’s hard enough to move to the top of the Google search rankings, let alone keep up with the constantly evolving magic that makes Google work.



However, for those looking to build quality websites that achieve high Google search results, nothing has really changed. As always, the key is to focus on publishing high-quality content that readers will want to share.



Here are 7 tips to help your business move to the top of the Google search rankings.



#1.

It’s all about the user:

It’s important to remember that the reason for the continually changing algorithms and updates is that Google has one objective—to provide the highest quality, most relevant search results possible. If they fail to do so, competitors such as Bing and Facebook are nipping at their heels ready to take up the slack.



Google is not out to penalize websites or hurt website owners. They want to ensure that users find the information they seek on the first try.



When it comes to search engine rankings and improving SEO, start by looking at the site from the perspective of the user searching Google. Does your site provide the best, most relevant information for a given search term and if not, what can you do to fix it?



#2.

Content: Focus on quality over quantity:

In an earlier post I wrote on how to increase your Google ranking, I talked about using blogs to increase the number of pages indexed in Google. And while it still holds true that more pages indexed for a given search term gives you a better chance of achieving a high Google rank, it isn’t enough just to publish text optimized for keywords. The quality of the content is now a factor.

words



Since the Panda update, Google has attempted to screen out those publishing high-volume, low-quality content. Now, in the eyes of Google, it’s better to have fewer high-quality pages then lots of low-quality pages.



#3.

Links: Focus on quality over quantity:

Incoming links have always looked good in the eyes of Google. As a result, one way to move a site up the search engine rankings was to generate a high number of incoming links all pointing to a given web page.



As Google places higher and higher value on the quality of the content, this tactic is not as effective, and can even harm a website’s ranking if overdone.



For the small business website owner, this should come as good news. Instead of generating 50 articles with subpar content, website owners can now focus on creating fewer high-quality articles or incoming links, as Google is no longer placing much value in links from article distribution sites such as Ezine.com.



Focus on getting high-quality links from high-quality websites. Guest posting is still an excellent way to generate high-quality incoming links. If possible, try to wrap links in important keywords. For example, as a content marketing copywriter, a link around “content marketing copywriter” would be more effective than a link wrapped around my name.



#4.

Make the most of social media, social sharing and social search:

It’s hard to tell exactly how much impact Twitter and Facebook have on Google search results, but at the very least we know that Google is providing real-time social sharing in the search results.



Google’s addition of the Google +1 button and the ability of Google users to block sites take this a step further. Although it’s still unclear how Google is using the +1 button in their algorithms, they have stated publicly that users blocking a site can have a negative impact on returns. This again demonstrates the importance of high-quality content.

google video



If you don’t have the +1 button but want to try it out, you can enroll in Google’s experiment.



#5.

Let the search engines know you’re there:

Once you’ve published high-quality content, it’s important to tell Google about the content and make it easy for users to find. This means that meta titles and descriptions should closely match the content on the page.



Keyword stuffing and intentionally filling meta descriptions with keywords that don’t match the page in an attempt to deceive will only hurt your search engine results. The closer the match, the better.



It’s also important to make the most of the SERP, the short paragraph showing in the Google search returns. Use this space to provide a clear description of the content and encourage users to click through to your site.

serp



Be sure your meta description matches the post and encourages users to click through. This is what shows in the Search Engine Results Page or SERP.



#6.

The truth behind duplicate content:

It’s not that Google penalizes websites for duplicate content; Google just doesn’t show it in the search results. Remember what I said in the beginning about providing the best possible search returns. When it comes to duplicate content, that’s all Google is doing.



Instead of showing 20 pages with the same content, Google tries to present the most relevant and original content and omit the rest. Users can still view omitted search returns, they just need to make an effort and most won’t.



#7.

Don’t overdo the advertising:

Too much advertising can also result in lower Google rankings. This again is a result of Google’s attempts to improve search results for the user. Google tends to equate an overabundance of advertising to lower-quality or “spam” websites.

ads



Excessive advertising can also hurt your Google returns. Note how the actual content on this site isn’t even visible above the fold. This website is also “scraping” content from Social Media Examiner which can also hurt search engine ranking.



Be sure that advertising does not interfere with the content on the page. This is especially important with advertising above the fold and within the text.



Google is constantly evolving, but the fundamentals of SEO will always remain the same. High-quality content that people want to share will always do well in the eyes of Google. Search Engine Land has put together a free guide that will help you gain traffic from search engines such as Google and Bing.

periodic table of seo



"Search Engine Land has created a Periodic Table of ‘SEO Ranking Factors.’ Notice the importance placed on content.



What do you think? What other ideas or suggestions do you have? Leave your comments in the box below.

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Guest willedridge

I like that you’ve included the myth about duplicate content, but it’s worth expanding on.



Duplicate content doesn’t show, but curated content can definitely help your SEO. Rather than trying to always come up with original content it’s definitely worth doing some curation and adding your thoughts to it - by original I don’t mean "it’ll pass copyscape"

but you contribute unique insights which links back to this gentleman’s first and second tip.

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