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Basic understanding of advertising allocation algorithms


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Hi I’m in the process of developing a marketplace web application that will provide different levels of advertising priority based on ad spend. I’m trying to get a basic understanding of how this prioritization is translated into a working algorithm. For example: If we have 3 tiers of advertisers - free, $1, $2 - and I want to rotate them so they all appear on search results but with a different frequency for those who pay more, is that something that is easy to implement? And, what kind of professional has the specific knowledge and experience to do this?

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