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22 Social Marketing Tips "Social Media Experts" WON'T Tell You!


mgarcon

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Hi! my name is Matt and I’m a social media marketing specialist, and I have been for over 10 years! I’m going to start a daily series informing buyers how important Social Media Marketing is to their businesses. If you have any questions shoot me a message, I’m a pretty friendly guy 🙂 Anyway lets get into it…



#22 - START WITH A GOAL!



Why are you blogging? What are you doing on Twitter? There are only three acceptable answers: (a) increase brand awareness by growing your reach, (b) build customer loyalty by providing more support, or © increase sales by getting more people to purchase, more frequently. Don’t even start unless you can answer this question.

Stay tuned for tomorrow’s tip… It only gets better.

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While I consider myself an active social media marketing specialist as well – I run my own business, and am very active in social media, I am intrigued to follow along as you start this daily series on the topic. I think it’s a great idea! Count me in as your first “Fiverr follower”. 🙂

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#21 - Ignore Your Competition!



Trying to benchmark other people’s Fans and Followers is a fools game. You’ll start making bad decisions because you’re trying to “keep up”. And when you make bad short-term choices, your long-term success will suffer. The best tactical ideas and campaigns haven’t happened in your industry yet. So use arbitrage marketing to figure out what new, untapped opportunities you can seize and gain an early lead. Look at what people are doing in other industries and try to experiment with similar tactics.

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#20 - DON’T BE ON EVERY SOCIAL NETWORK!



Community management will deplete all of your resources. Each social network you manage will cost you exponentially more time, money and energy. And contrary to popular belief, social media isn’t free. It takes tremendous resources to do it properly, and has an enormous opportunity cost. So prioritize one or two networks to see the biggest growth.

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  • 2 years later...
Guest uknetwork1188

What was the first 20 Social Marketing Tips?

do competitor analysis and biding analysis for social marketing paid campaign.

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