Cost Per Click

[dereck_s]

Do other designers have to pay so damn much for their Cost Per Click? Most days mine is around $2 per click and I end up owing money or close to breaking even. The promoting gig feature isn't helping me at all and some months actually puts me in the negative.

 

[maitasun]

You can select your daily budget and click price cap.

Daily Budget: Growth & Marketing > Promoted Gigs > Manage Daily Budget

Click Price Cap: Click on the CPC cap (in blue) on each of your gigs. Select "Promote with customized cap" and set the maximum you're willing to spend on each click. 

[donnovan86]

You should place a CPC cap. That being said, there are tons of users in your niche, and they made promoted gigs available to everyone. So I can only assume the CPC increased because of that..

[filipdevaere]

1 minute ago, donnovan86 said:

So I can only assume the CPC increased because of that..

I am sure that is the reason.
That way the clicks bring more and more revenue to Fiverr.

[rawque_gulia]

1 hour ago, dereck_s said:

Do other designers have to pay so damn much for their Cost Per Click? Most days mine is around $2 per click and I end up owing money or close to breaking even. The promoting gig feature isn't helping me at all and some months actually puts me in the negative.

 

A few months ago, I used to use Promoted Gigs at full capacity -- but now it only gives me spam and unrelated inquiries (that I don’t even sell). So, I have set the cap to $0.20 per click (the lowest I can set haha). Obviously, it’s not giving many sales but 2-3 orders per month (still better than zero at this minimal cost).

You can also set your cap to whatever works best for you. Just keep experimenting to see what works best!

[donnovan86]

31 minutes ago, rawque_gulia said:

A few months ago, I used to use Promoted Gigs at full capacity -- but now it only gives me spam and unrelated inquiries (that I don’t even sell). So, I have set the cap to $0.20 per click (the lowest I can set haha). Obviously, it’s not giving many sales but 2-3 orders per month (still better than zero at this minimal cost).

 

It always gave me spam along with some good leads. Because realistically, it puts you at the forefront and that means you will have legitimate clients, but also people that think you have a ton of work. So Promoted Gigs is also a magnet for "give me work" dudes as well.

 

[filipdevaere]

6 hours ago, donnovan86 said:

So Promoted Gigs is also a magnet for "give me work" dudes as well.

Indeed. 

[filipdevaere]

7 hours ago, rawque_gulia said:

it’s not giving many sales but 2-3 orders per month (still better than zero at this minimal cost).

I  wonder if you wouldn't have gotten those 2-3 orders without using promoted gigs.

Since so many more sellers are using promoted gigs now, the effect must have decreased significantly.

[lenasemenkova]

Oh, it went absolutely downhill in the posters category. My best result ever was $70-80/$1100(ish). Then, for years, it’d be $80-$90/$500-$600. Not fantastic but a nice boost when I needed one. 

Now I skip months because sometimes it's $100/$200. That plus a lot of weird conversations with some seriously strange people in my inbox. I’m not paying more than $100/a month and squeezing $200 out of $100 is a joke result. 

Edited November 10 by lenasemenkova

[desmond_aubery]

I had CPC as low as $0.19 / $0.34 / $0.68 during my free $10 experiment.

The $0.68 was for my historically best-performing Gig.

My general impression of the Fiverr marketplace, for my particular niche expertise is as follows:

• Very seasonal
  • Start of Summer
  • University project crunch times - for coaching services (I do NOT violate ethical policies on this btw)
• Appears to be tied to Fiverr's marketing mood of the moment
  • Not sure how well Fiverr's marketing approach matches sellers to buyers
• Not reliable
• What comes, comes
• Fiverr CS unsuited to mediate on projects in my niche expertise
• Fiverr too controlling and draconian
• Engineering projects generally require some level of secrecy. Fiverr cannot offer this.

Based on these observations, I have proceeded as follows:

• Discontinued Gig marketing
• Discontinued Seller Plus membership
• Treat Fiverr as an occasional 'as-is' project source

[priyank_mod]

3 hours ago, desmond_aubery said:

I had CPC as low as $0.19 / $0.34 / $0.68 during my free $10 experiment.

The $0.68 was for my historically best-performing Gig.

My general impression of the Fiverr marketplace, for my particular niche expertise is as follows:

• Very seasonal
  • Start of Summer
  • University project crunch times - for coaching services (I do NOT violate ethical policies on this btw)
• Appears to be tied to Fiverr's marketing mood of the moment
  • Not sure how well Fiverr's marketing approach matches sellers to buyers
• Not reliable
• What comes, comes
• Fiverr CS unsuited to mediate on projects in my niche expertise
• Fiverr too controlling and draconian
• Engineering projects generally require some level of secrecy. Fiverr cannot offer this.

Based on these observations, I have proceeded as follows:

• Discontinued Gig marketing
• Discontinued Seller Plus membership
• Treat Fiverr as an occasional 'as-is' project source

Gigs with relatively low number of reviews on the platform rarely lead to sales through promoted ads. 

I remember burning a few dollars as a Level 1 seller and not getting a single order. Ideally, a gig should be promoted only after it has garnered at least 50+ reviews. Buyers don't trust a gig on top with a small number of reviews or in your case with a 4.4 star average rating. Many will click out of curiosity to see why this gig has 4.4 stars and this gig will keep burning your hard-earned money. 

[desmond_aubery]

5 hours ago, priyank_mod said:

Gigs with relatively low number of reviews on the platform rarely lead to sales through promoted ads. 

I remember burning a few dollars as a Level 1 seller and not getting a single order. Ideally, a gig should be promoted only after it has garnered at least 50+ reviews. Buyers don't trust a gig on top with a small number of reviews or in your case with a 4.4 star average rating. Many will click out of curiosity to see why this gig has 4.4 stars and this gig will keep burning your hard-earned money. 

In my defense on 4.4 star Gig average rating :

• Most of my projects have had high ratings - oddly-enough.
• One low hit from a 'Poorly-Healed El-Cheapo' early on.
• The second from a 'Well-Healed El-Cheapo - Jeckyl & Hyde' recently
  • Caught me by absolute surprise after what seemed to be a very productive online meeting
  • After his poor rating he had the audacity to try to pressurise me to quote on the rest of his project - I respectively declined
• One hit where CS unilaterally cancelled without prior discussion.
• In the Engineering field, client perceptions can be a bit variable, depending on whether the client is genuine (high ratings), or a chancer (low ratings after not getting away with 'rating' extortion).

I feel that, in many ways, the Fiverr platform is rather problematic - for me, at least - most likely for Engineers, in general. We have no way to properly assess a potential client - especially if they are new - this is very dangerous.

From now on, I'll be focusing elsewhere and only consider Fiverr projects if they meet my budget, and are genuine. I'll leave my shingle up for posterity.

Many are projects that I, myself, have brought on board through my own marketing efforts.

Edited November 11 by desmond_aubery

[mandyzines]

8 hours ago, desmond_aubery said:

I feel that, in many ways, the Fiverr platform is rather problematic - for me, at least - most likely for Engineers, in general. We have no way to properly assess a potential client - especially if they are new - this is very dangerous.

For $40/mo., via Seller Plus Premium, you can have the ability to better vet your clients with the request-to-order feature and buyer insights that include the avg. rating given.

[desmond_aubery]

10 hours ago, mandyzines said:

For $40/mo., via Seller Plus Premium, you can have the ability to better vet your clients with the request-to-order feature and buyer insights that include the avg. rating given.

This does not help with new clients, sadly. The vast majority of my clients have been new.

[relaxnayem]

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