Recent Updates to Promoted Gigs

[Kesha]

In case this is the first you have heard of them, or need a reminder: What are Promoted Gigs?
Promoted Gigs allow you to bid for ad space in prime locations on Fiverr. This includes spaces in search results and buyers’ inboxes. The ads operate on a cost-per-click (CPC) model, meaning you’re only charged when a buyer clicks on your ad. You can control your daily spending cap but setting a higher budget doesn’t guarantee more ad placements. Winning ad space depends heavily on performance and where our smart technology believes your gig will be a good fit and perform the best. 

To get the best results, we recommend turning on Promoted Gigs on gigs that are already performing well. A strong gig with good reviews and a solid track record will likely continue to attract more buyers when promoted. Alternatively, if you have a newer gig that is just starting, you can always try promoting it to give it an initial boost in visibility and see if it takes off.

What changed? 
If you’ve been using the Promoted Gigs feature, you may have already noticed a recent change in performance. This is likely because though Promoted Gigs used to be an exclusive feature, available only to a select group of sellers but we have recently expanded the criteria so that any leveled seller is eligible to promote their services. This means that any Level 1, Level 2, Top Rated Seller, or PRO can take advantage of this feature, whether or not they are a Seller Plus member.  

This expanded eligibility, now means increased competition since more sellers are vying for the same ad space. As a result, you may have noticed fewer impressions and clicks on your ads. That said, there are still many benefits of using this feature in order to get your gig in front of more buyers and we encourage you to it out for a boost in visibility. 

For more information on the feature, check out the Help Center article here.

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