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It’s no secret. Price can make or break a deal for most customers. 

So, what do you do when you connect with a potential buyer who seems like a good fit yet objects to your price? While you may be tempted to immediately discard the buyer, there are ways to strategically navigate this obstacle to help you secure the client - without compromising too much on your prices. Here are some important things to consider: 

Price objections will often arise when the buyer is struggling to see the value in what you’re offering. To combat this, we suggest you break down what you’re charging, and highlight your experience, unique skills, and successful projects. You can also provide an outline n of your process so they fully understand the time and effort required to get the quality results they are hoping for. 

Take time to listen to their requirements and discuss their budget constraints. By understanding their perspective, you will be better equipped to offer solutions and adjustments that can meet their needs. 

If the buyer cannot be flexible with their budget, consider suggesting another package or adjusting the scope of your work. You might also consider working in milestones or splitting the order into a few small orders so they can pay you overtime instead of in one lump sum. 

What is your approach when it comes to navigating pricing with potential buyers? Do you still try to win the sale after a price objection, or do you prefer to let them go? Share your insights below. 

Negotiating prices

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