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Coaching: should I cancel these gigs or what?


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I'm a coach, which means my services are delivered during meetings, and if anything goes wrong with the meeting that derails the whole gig. I have two purchases that are "hung up" - one buyer canceled at the last minute, and the other had a forgivable mixup. Both now have an open gig on the books, neither has rescheduled despite several reminders. I'm not sure what's the best thing to do is at this point.

I've already fixed the source of the problem (I didn't have a cancellation policy in place when I sold these). I've already extended the delivery date to buy time. Given a choice I'd cancel the gig with the (cheap, new) client and persuade the (profitable, second order) client to use the meeting they paid for. But (given she hasn't been responding) this is not an outcome I have much control over. So my second choice is to just cancel and return her money -  it's a good fit, I really liked her, and the relationship is more valuable than my fee.

I'm still in the process of establishing a reputation for this service (I've had a total of 4 purchases including these two, and no reviews yet). I don't want to do anything that might harm my standing. 

Any advice?

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