Is changing the sub-niche create any impact on new gigs?

[h_m_khaled]

When I first started providing services in Digital Marketing, I started to provide SMM services but currently, I want to focus on Paid ads-related gigs. But I am noticing that paid ads-related gigs are not getting rank and not performing well.

Although I am still providing SMM services and also getting orders for that but I want to focus on paid ads related gigs.

My plan is when I start to get orders for paid ads gigs, I will stop providing SMM services.

Currently, I am getting briefs only for SMM services not for paid ads gig.

What should I do now to get paid ads gig-related briefs and also want to do something that will help me to perform well this new gig.

I need your suggestion if anyone ever experienced that or has knowledge regarding this issue.