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Tips for getting your gig off the ground


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As you continue to enhance your skills and broaden your expertise, you may decide you want to start a new gig. This is a great way to not only expand your reach, but also create more opportunities for buyers to work with you.

While starting a new gig offers several benefits, it may come with some challenges as you work to gain traction. Here are a few tips to help you kickstart your new gigs. 

Use competitive pricing

When you’re posting a new gig, consider pricing your service slightly lower than the average market price. This can help set you apart and attract more impressions and clicks to your gig. While it may seem counterintuitive to price your gig low, the focus when first starting a new gig is not to maximize earnings. Instead, we encourage you to aim towards attracting customers and accumulating reviews to boost your gig's credibility. This lower pricing strategy is temporary and intended to build a reputation. Once you've gathered around 20 reviews, feel free to make adjustments to your prices.

Send a custom offer to buyers from your existing gigs

If you have an established gig that continues to garner interest from buyers, you can leverage the interest from that gig to boost your new one. For instance, if you have a popular gig selling “ professional logos” but your new gig offers “branding identity”,  when a customer inquires about your logo gig, seize the opportunity to send a custom offer from your new branding gig. This will help the new gig get more completed orders and reviews. 

Promote outside of the platform

As a freelancer, marketing yourself is crucial. Though there are opportunities to promote yourself on the platform, we recommend expanding your marketing to external platforms. especially for your newer gigs. 
Be sure to let your social media followers know about the new service you are offering and provide a direct link to your new gig. Additionally, you can promote it through your website, email list, or even through good old-fashioned in-person marketing. This approach ensures your gig isn't solely reliant on platform algorithms and search engines for visibility. 

Starting a new gig may seem daunting as you strive to gain momentum, but the endeavor is undoubtedly worthwhile. To ensure success for your new gig, use competitive pricing, leverage existing inquiries, and promote yourself beyond the platform. Couple this with consistency and excellent service and your gig will take off in no time. 
 

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6 hours ago, Kesha said:

Promote outside of the platform

Promoting gigs on social media rarely yields results.


I know Fiverr encourages this, probably to attract more buyers to the Fiverr platform and generate more revenue. Many reputable sellers reject this method and will never give this as a tip to a desperate seller. Social media promotion is one of the last vain attempts by failed sellers to get orders.

With this advice/tip you only give many sellers false hope.

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Hi @filipdevaere! Some sellers find great success in getting new clients through digital marketing. You're right in that it takes a good deal of time and creativity to get substantial results. This Help Center article here is a great resource on how to find, and connect with potential buyers off the platform. 

12 hours ago, filipdevaere said:

Promoting gigs on social media rarely yields results.


I know Fiverr encourages this, probably to attract more buyers to the Fiverr platform and generate more revenue. Many reputable sellers reject this method and will never give this as a tip to a desperate seller. Social media promotion is one of the last vain attempts by failed sellers to get orders.

With this advice/tip you only give many sellers false hope.

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On 1/23/2024 at 12:32 PM, Kesha said:

Be sure to let your social media followers know about the new service you are offering and provide a direct link to your new gig.

The issue is that many sellers take this to mean spamming a link to their gigs in response to every social media platform on as many public posts as possible.

I belong to a Facebook book club and a Proofreader group. Both clubs have issues with freelancers joining the clubs and then spamming threads. It appears that some sellers may even be applying to join clubs here on the Forum merely to spam them with their gig links.  

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Social media posting spam never works. It's annoying and highly unprofessional.

Building an off-Fiverr brand platform that includes a social media presence as part of the marketing efforts absolutely will help. The thing is, that takes a lot more than reading 500 posts that say "post on social media" alongside gems like "stay online 24/7," etc. Many sellers won't put in the effort to learn the difference between spam and effective marketing.

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I think what @Keshamet by social media promotion should be paid social media marketing but with the normal way of posting gig links on these platforms are most times ignored. 

But, what I have seen worked for others, is by creating engaging contents in your field and people knowing you as someone with certain knowledge in your area of expertise, they follow you up, to consume more of your contents thereby being interested in what you do. This brings about some amount of patronage. 

The bottom line is that, you must start creating insightful contents that you can attach your gigs link to.

@melanielm and @imagination7413 have said it all. 

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