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Every designer knows typography plays a crucial role in logo design. When it comes to logos, typeface is not just about aesthetics—it’s about communication. The right font gives your brand a distinct personality and reinforces its voice. When used correctly, it creates a logo that not only looks great but tells your brand's story in a single glance. 

With the end of the year approaching, the Logo Maker team got into detective mode again, this time to figure out which typeface designers are loving and buyers were swiping right on the most. And the results are in! (Hint: It's not Arial!) 

Do you consider yourself a font aficionado? 

Read the characteristics below and see if you can figure out which one got top marks. 

Our chosen typeface has a variety of weights and styles (from thin to black, regular to italic) making it extremely versatile and perfect for different uses. Think of it like a fashionista, with the right look for any occasion—whether it's strutting its stuff in body text or stealing the spotlight in bold headlines.

With clean lines and a modern touch, our chosen font is a go-to in digital and print media, particularly favored in web design, branding, and user interface projects. Its readability and clarity make it a top pick for both display and body text.

Found on Google Fonts, this MVP is an open-source gem that suits personal and commercial needs, winning hearts among designers.

Many brands love its contemporary charm, using it to convey clarity and modernity across diverse industries.

While compared to geometric sans-serifs like Gotham and Proxima Nova (no shade!) our chosen typeface stands out with slightly curved lines, for a friendlier, warmer touch.

Ready to see the results? Scroll down to see if your guess is correct.

And remember, use this info to your advantage! 

Incorporate the top typeface into at least one variation of your next logo design for better results.

And The Typeface Of The Year Is… 🔡

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