Changes I Made to My Gig Images to Attract More Clients

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Who better to hear from than someone who has walked the walk? Jane is a Top Rated Seller that specializes in creating SEO blog and website content for buyers around the world. Check out some important recommendations that has helped her be successful with her gig images:

Although we have been told that we shouldn’t judge a book by its cover, we’ve all wandered bookstores and libraries picking up eye-catching books and ignoring the others. Some might say it’s vanity, but there’s a psychology behind our attraction to, well, attractive covers.

 

The University of Southern California (USC) teaches the psychology behind developing brand loyalty in its Online Master of Science in Applied Psychology program. It says that creating a strong brand requires sincerity, excitement, competence, sophistication, and ruggedness. “Each of these shape the brand’s personality depending on the image projected onto the public.”

 

Your Fiverr Gig Image is a buyer’s first impression of your brand. Therefore, it should contain elements of strong branding. In this beautiful Age of the Internet, you don’t need any marketing experience to create a compelling Gig Image. You just need a few tried-and-true tips from people who have been there, done that (like me!). 

 

Here’s what I’ve learned about making Gig Images that attract buyers:

      1. Use High-Quality Images 
First and foremost, your Gig Image should be nice and crisp. Fuzziness and pixelation often occur if the image file is too small or it was snapped with a low-quality camera. You don’t need to hire a professional photographer by any means! But make sure the image is at least 550 pixels by 370 pixels and taken with a decent camera (smart phones work!).

You don’t need to include your face in your Gig Image if you don’t want to. Your smiling face IS a great way to express your (and your brand’s) personality! But you can instead use a stock image or your brand’s logo if you have one.

 

      2. No Selfies
This isn’t a hard-and-fast rule, but it’s one that I stand by! Selfies can come off as a little too casual. You can immediately take a photo from plain to professional by propping your smartphone up on a table or tripod, setting a timer, taking a few steps back, and flashing a great smile! Don’t believe me? That’s exactly how I made my Fiverr profile image! 

      3. Bright Backgrounds
White or black backgrounds can blend right into the search results page (depending on whether a buyer is using light or dark mode). Try to take your photos somewhere with a good amount of color in the background. You could use outdoor elements, like trees and bushes, your couch, a colorful wall… get creative!

If you feel like you’re stuck with plain white walls, don’t worry. You can fill up that blank space with color text to describe your offer. For example, most of my photos have light backgrounds because I lived in an apartment with gray walls. So, I decided to color that space with big text that looks like glowing neon letters.

 

      4. Add Text
Speaking of adding text, it’s a great idea to use a few words to explain what you’re selling. I know that’s what the Gig title is there for, but if a buyer is looking for a certain service, they are likely reading a bunch of identical Gig titles. Having your service in big, bold letters right on the image will make more of an impression even if they say exactly what your Gig title says.

Make sure you’re not using TOO MUCH text. A buyer should be able to scroll and read in a single, quick glace. Plus, lots of letters on an image could be a little confusing to the eye.

 

      5. Use Different Photos for Each Gig
Using a unique photo for each Gig will help buyers differentiate your services. It also makes it super easy for them to re-order because they’ll immediately recognize which Gig they loved the first time! Having the same photo for every Gig might make buyers confused about which service they need.
 

 

      6. Be Yourself
Authenticity is one of the most important aspects of any brand. Wear appropriate clothes that you feel comfortable in, look directly at the camera (it makes it seem like you’re making eye contact with the Buyer!), shake out your nerves, and give a genuine smile. This will help you attract your ideal Buyer and forge meaningful, mutually-beneficial relationships.

All of that said, the only way to create great Gig Images is to make some! Play around with some poses, snap a few photos, browse through stock image websites, and see what you can come up with. It will likely take a little bit of trial and error before you find a style that perfectly reflects your brand, but don’t let that discourage you. Let it excite you!

 

Now, go out there and make some captivating Gig images! YOU GOT THIS!

 

Want to read more? Check out other articles from the Help Center that might help you:

• Gig image guidelines: Making the most of your Gig image
• 7 apps to help your Gig photos look better
• Leverage your Gig gallery to get more relevant traffic
• Creating a Gig
• How to make your Fiverr Profile stand out
• Upgrade your Gig's first impression (Image Templates)

Part of the Seller Plus program? Check out some additional resources to help you with your gig images.
 

[waqasva]

Very informative.

[mahfuz2322]

Its a very important topics. Thank you very much.

[uiuxtanim]

Informative. Thank you!

[juliyakorneeva]

Thank you very much

[adsexper_rabi]

It's a crucial topic. Thanks!