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Why is my CTR going through the roof / what does it mean


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Hiya, my CTR statistics on my fiverr affiliate links is going through the roof. 

What does it mean, what could be causing this & what are the effects of this?

It is over 3000%. Is this the ratio between Impressions and Clicks?

Because my impressions are much lower, because the clicks are mostly coming from direct links. Is that the reason?


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ohhhhhhhhhhhhhh I know what happened here!!

It was the day I was working on my website and did changes to the setup of my affiliate links. Thats probably the reason...
I still not entirely show how this CTR is calculated in this case, but I guess it has to do with me testing the links / deep links etc. to make sure they point to the right directions.


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