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How Narrow How Deep, Customer Lifetime Value vs Audience Size


atawin
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Which option is more likely to gain seller levels?   

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  1. 1. Which option is more likely to gain seller levels?

    • Multiple Gigs Likely To Appeal To A Single Customer?
    • A Variety Of Gigs Likely To Draw In A Larger Number Of Buyers?


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Hello All,

I am in the process of drafting my gigs and maximizing all of my Active Gig Slots. I originally was thinking of tailoring all of my gigs to fall within the fitness genre as I am a Personal Trainer. However, due to some of the limitations of the TOS and how that might affect my ability to present certain legal documents to clients, I am also considering using my Gig slots on non-fitness related services. 

I own a couple of businesses and have skillsets that I could present in a few of the Fiverr categories. Suppose for a moment I am able to create 30 potential gigs, while I am currently limited to the 7 as a new seller. 

Would I be better off, in terms of building a reputable Fiverr profile (gaining levels), to pick 1 category and offer gigs in a manner likely to increase the Lifetime Value of a single customer by offering multiple Gigs likely to appeal to a single customer, or would I be better off to offer a few gigs in one category and the others in another category to capture the interest of a wider audience?  Do you experienced sellers find it common or uncommon to have repeat buyers but from different gigs, or do you receive repeat business of a given customer only on the same gig over and over?

For the sake of answering the questions in a manner that will be most helpful to me, please assume that I am able to deliver, in any given instance, with a high level of buyer satisfaction.

Thank You

Edited by atawin
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1 hour ago, atawin said:

Would I be better off, in terms of building a reputable Fiverr profile (gaining levels), to pick 1 category and offer gigs in a manner likely to increase the Lifetime Value of a single customer by offering multiple Gigs likely to appeal to a single customer, or would I be better off to offer a few gigs in one category and the others in another category to capture the interest of a wider audience?

I actually appeal to one type of customer, but across 7 different gig categories. This not only helps me to target a specific group, I also get orders from others who don't fit my "target customer" profile.

If you target one customer, most likely you'll have a group of the same type of customer that you can target. You don't need to cater to everyone, and you only really need a handful of repeat clients to do well on the platform. Narrow your focus to get rid of the competition. You can read more about that here:

https://community.fiverr.com/forums/topic/292277-how-to-get-the-data-entry-first-order/?do=findComment&comment=1842627

The more you can think like your customer, the better off your business will be. This article explains why:

https://community.fiverr.com/forums/topic/292234-experienced-sellers-only/?do=findComment&comment=1842480

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Hello there.

I think it depends mostly on which categories it's about, how related those different categories are, how credible it is that you can do all of what you offer well, and on the buyer type you want to appeal to. Are they related somewhat? Good. Not at all? Mh, can work, but might be iffy, and I think everything really needs to be and look extra-polished and perfect then, or you need a really good story for the why. 

Personally, if buying, I tend to go for specialists rather than Jacks and Janes of all trades, and I think most if not all of my "relevant" customers, too. I'd also rather recommend someone who seems to be in it with their all.
Keep in mind that whether you are "able to deliver, in any given instance, with a high level of buyer satisfaction" (completely possible, don't get me wrong) is not really relevant if you are still looking to get your first orders, what counts is what people looking for a seller think when they look at your Gig assortment (the more feedback for your Gigs you'll have, the easier it should be to get an order for a not super related Gig, too, so maybe start with not too much variety, and expand later if you want; however, if you're aiming high and want to reach TRS level eventually, my hunch is that it's easier being a specialist).

Definitely agree with Vickie's take regarding repeat clients, they are especially important on a platform that works like Fiverr does, and if you want to focus on something, repeat clients are a good bet.

You can also pause Gigs, so you could create what you'd like to have, and have different Gig combinations displayed at any one point, to see if it seems to make a difference in orders. The problem with that is that it's often hard to pin down something on a specific thing one does, and that it takes time to get really meaningful results with A/B(/C...) testing.

Generally, for most people, my advice would be to focus on "their one thing" for the start, and see how it goes. But if you don't really have a "one thing", well, maybe do your "several things". Generally, for people who actually know what they are doing, one of my advices would also be "you do you", after all.

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On 10/28/2022 at 12:30 PM, vickieito said:

There are 73,837 gigs on Fiverr's marketplace offering this service.

@vickieito  On one of the links you sent you posted the quote above.

I understand how you can see information like this, I wonder if an option exists to find more data? Specifically I am interested in finding how common a given search query is. For example, some of the services I have considered offering have <50 gigs which is nice from a competition standpoint, but may also be indicative of either a lack of buyer interest, or poor word choice.

Thanks

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22 hours ago, miiila said:

Keep in mind that whether you are "able to deliver, in any given instance, with a high level of buyer satisfaction" (completely possible, don't get me wrong) is not really relevant if you are still looking to get your first orders, what counts is what people looking for a seller think when they look at your Gig assortment (the more feedback for your Gigs you'll have, the easier it should be to get an order for a not super related Gig, too, so maybe start with not too much variety, and expand later if you want; however, if you're aiming high and want to reach TRS level eventually, my hunch is that it's easier being a specialist).

@miiila Thank you for all of your advice. I keep seeing profiles which have chosen to work within a single niche with 80%+ of their reviews all coming from 1 gig and the other gigs, while related, go largely ignored. So that is something I was hoping to avoid (improve upon) if I went with a variety approach.  I also really appreciate the other feedback regarding the buyer's thought process, I have only ever bough a handful of gigs and therefore do not have much insight to the buyer's mind.

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1 hour ago, atawin said:

I wonder if an option exists to find more data?

Seller Plus has two options. One is a Top Keywords (which helps me see the average order amount I get from each keyword):

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image.thumb.png.6a6a87c1cac578b71f58fce61e084308.png

Another is Keyword Research, which shows me the top performing keywords for my category (as well as the competition):

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image.thumb.png.c77bc411ff79282482100719d4c14cc3.png

When I didn't have Seller Plus, I would just enter in keywords into Fiverr's search to see what keywords are shown in the dropdown box (and it seems to work well):

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image.thumb.png.6bb00ad1f8a03b99114649cf3caea7c0.png

 

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