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Pictorial or Abstract: Pick one. 👆

Logo Maker Team

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The difference between pictorial and abstract tagging, and why you should only choose one or the other. 

In Logo Maker we have 5 types of logo classification definitions- 



A monogram logo is a one letter logo that usually represents the first letter of a brand's name. (Please note that our system does not support monograms with more than one letter.)


A mascot logo is any human, animal or object that serves as brand ambassador, often in the form of a cartoon. Mascot logos are designed to be relatable, giving an audience an easy way to connect with and understand the company.


An Emblem is a logo that represents something that is not only visual: an idea, a concept, moral story etc. They are usually simple and in a circle because they used to be used as stamps in the past.


Abstract logos are logos that are made of shapes or lines that can not be described with words.


If a logo can be defined with specific words it is not abstract but pictorial. All logos that are not abstract can be considered pictorial.


Let’s focus on abstract and pictorial.

It is important in the Logo Maker to choose between abstract and pictorial–and not tag both. Tagging both will confuse the system, and might hurt the chances of a logo matching a buyer's need.

Abstract logos are logos that are made of shapes or lines that can NOT be described with words. If any logo can be defined with specific words it is not abstract but it is PICTORIAL. 

Just ask yourself: What do I see? If the answer is “geometric shapes”,  then you have an abstract logo. If the answer is a noun— then you have a pictorial logo! 


Abstract examples: let’s examine a few logos together

1. This shape is a rectangle and not some specific picture so therefore abstract

2.  This is also a good example of a shape that can not described with words


3. This is a more complex abstract shape that can not be put into words and is open to interpretation.


4. The layout below is also open for interpretation.


5. These building blocks can be described in many ways, but not in any specific noun.


6. This beautiful composition is well-rounded and can serve many purposes, but not a specific explanation comes to mind.



Pictorial examples: let’s examine a few logos together

1. Logo titled “Skyline logo” - One may think it is an abstract but it it’s not, The seller called this one “Skyline logo” and we see a skyline and buildings. So we call this one pictorial NOT abstract.


2. Logo titled “Nature Tear Candle” -This is described as a tear or a candle, and you can see why.  So it is NOT abstract but pictorial.


3. Logo titled “Real Estate logo” - This logo looks just like a skyline and buildings. Therefore,  NOT abstract.


4. Logo titled “Emerald” - Do you see the stone? Yes! So this is NOT abstract, but an emerald stone that can be put on a ring.


5. Logo titled “Medical logo” - Do you see the person drawn here? We can too. Although made of free lines this is a drawing of a person. The brushstrokes in this logo seem effortless, and are drawn almost like an abstract, but one can clearly see a person in movement. 


6. This tribal mask is made out of free shapes and not drawn traditionally, but one can clearly see the face that all those shapes create when placed right next to each other. 



To improve search results, we recommend reviewing your logo tags and industries–you might have a logo that is simply waiting to shine in there- Go to my dashboard


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Wow, thank you a lot! That was eye-opening. I will have to re-tag a lot of my logos - I really misunderstood those tags before.

I would also really appreciate a tutorial on Brand Personality tags in the future. I've been struggling with those and never know which one to pick. 

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