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Question about broadcast rights and buyouts.





In terms of pricing, I am one of the lowest priced for the service I provide (AFAIK). My competitors are priced higher and they have add-ons such as Broadcast rights and SocMed buyouts etc. Adding all those up could reach can up to 50% more expensive compared to my pricing. Basically, my service is already includes these two without any additional payment.  

My question is --- do buyers prefer that sellers have this add-on? I've clearly stated that my service already includes these. Are they possibly worried that I might come after them in the future? Having broadcast rights and buyouts for add-ons; do they provide the buyer some certificate after the order is completed? I know at the end of the day the performance/quality/service is that truly attracts and matters to the buyers but I'm just wondering if this is necessary for peace of mind on their part.


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