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What happens when you publish a new gig? A Pro seller's guide!


frank_d

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7 minutes ago, catwriter said:

@frank_d, I remember you mentioning somewhere that not all the tags you entered were added to your new gig when you published it, so I thought I'd add something I've discovered recently.

It seems that Fiverr checks gigs periodically and removes some tags (for relevancy sake, I guess).

Yesterday I've checked one of my gigs, and I clearly remember it having five tags when I created it, but now it only has one.

I checked someone else's gig offering the same type of service, one with the Fiverr's Choice badge, and that one only has two tags (so I guess that mine having less than five doesn't hurt its performance, which is a relief).

Have you noticed something similar with any of your gigs?

That’s actually something I am working on confirming. 🙂

Yes, this is one indicator of how dynamic Fiverr is right now.

It checks your tags against what buyers are searching for and whatever is not there is deemed irrelevant and is ignored.

There is a tool being developed at the moment specifically designed so you no longer fly blind when it comes to tags and seo in general. 
 

Until that tool is released-hopefully soon- what you can do is keep an eye out for which tags of yours are ignored and replace them, as they are dead weight.

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6 minutes ago, frank_d said:

There is a tool being developed at the moment specifically designed so you no longer fly blind when it comes to tags and seo in general. 

The one you mentioned for Seller Plus?

(I'm on the waiting list, we'll see when I get there, if ever 😸)

7 minutes ago, frank_d said:

It checks your tags against what buyers are searching for and whatever is not there is deemed irrelevant and is ignored.

That's what I thought... It seems that what buyers are searching for is changing; the tags I used before were definitely relevant, once upon a time.

8 minutes ago, frank_d said:

what you can do is keep an eye out for which tags of yours are ignored and replace them, as they are dead weight.

Considering that there's a Fiverr's Choice gig with just two tags, do you think that replacing is necessary? What if there's just one or maybe two search terms that buyers would use (or are using these days) for a specific service?

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Yes this tool will be for Seller plus only.

It is highly dynamic from what I’ve seen behind the curtains, which tells me that Fiverr is now actually evaluating buyer searches now as well and ranks them according to purchase probability, average sale price etc.

It’s interesting. 🙂

As for your gig: if you have the fiverr choice badge, don’t worry about editing the gig for now. The badge gives you a boost that should counter the missing keywords, at least in theory. 
 

It definitely helps you get the order for whatever keywords you did use.

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2 minutes ago, frank_d said:

As for your gig: if you have the fiverr choice badge, don’t worry about editing the gig for now. The badge gives you a boost that should counter the missing keywords, at least in theory. 

Sorry, I wasn't clear enough. My gig for that service (book titles) doesn't have the Fiverr's Choice badge, someone else's gig for book titles does (and his gig has two tags, while mine has one).

(My gig with the Fiverr's Choice badge is for book blurbs, and that one has five tags).

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10 minutes ago, catwriter said:

Sorry, I wasn't clear enough. My gig for that service (book titles) doesn't have the Fiverr's Choice badge, someone else's gig for book titles does (and his gig has two tags, while mine has one).

(My gig with the Fiverr's Choice badge is for book blurbs, and that one has five tags).

Oh I see thank you for clarifying.

Well those two things are different.

Fiverr’s choice badge has to do with gig performance for the most part. And conversion rate history.

Tags are a great tool to bring additional relevant traffic to your gig.

So if you did your research and there is even one keyword you could add that would bring more people in, then go for it.

The days where you could just check what tags others were using and you could copy them are long gone IMO.

There are a bunch of interconnected parts and sadly without the seller plus analytics (existing ones and future updates) this will become harder and harder to do on pure speculation.

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If Fiverr are deleting search tags (either manually or automatically) they should be open about it and give reasons why they are deleted. Though I don't think they should delete them at all unless they break some rule.

They should be open about it to everyone I think, not just in future to Seller Plus members. And if it's because there aren't many searches done for those search tags (eg. recently) - that doesn't mean there won't be in future so that doesn't mean the tags should be deleted based on current search counts.

Edited by uk1000
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8 minutes ago, uk1000 said:

If Fiverr are deleting search tags (either manually or automatically) they should be open about it and give reasons why they are deleted. Though I don't think they should delete them at all unless they break some rule.

They should be open about it to everyone I think, not just in future to Seller Plus members. And if it's because there aren't many searches done for those search tags (eg. recently) - that doesn't mean there won't be in future so that doesn't mean the tags should be deleted based on current search counts.

They are not deleted.

At least in my case.

The keywords were there when I went to edit my gig, but they weren’t appearing when browsing my gig.

I don’t think this is something that Fiverr is doing to hurt our gigs, they are just focusing on what works.

Which is why soon we’ll be able to choose “negative” keywords as well. 😉

At any rate Fiverr is building towards something and it takes time.

I am still working on confirming why this happens and -as always- I will post something concrete when I have it.

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52 minutes ago, wp_kid said:

Can you just click and enroll to S+ ? 

That's what I did, I clicked on the big green Join button, and got told that I'm on the waiting list. 🙂

I wish it would keep telling me that I'm on the waiting list when I visit that page; right now, I can just click the Join button countless times (no, I'm not going to do that), and still not be sure if I did everything I should do.

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1 minute ago, wp_kid said:

Fiverr can add a queue number,

Not necessarily a queue number, since they probably won't accept literally everyone (and have to check seller profiles before they can decide whether to accept them or not), just a statement that yes, the seller really is on the waiting list.

4 minutes ago, wp_kid said:

so it's not full autometed yet

With the limited number of spots, making it fully automated would likely create problems. 🙂

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On 1/21/2022 at 12:48 AM, frank_d said:

Hey everyone!

So after my latest Thread and Live Stream which can be found here:

I realized that it had been a while since I published a new gig.

Putting myself through the process all over again, plus a series of insightful questions by fellow members really showed me that things are a little different nowadays.

Fiverr treats new gigs a bit differently and it is now clear to me that we should approach gig creation with a few core principles in mind.

So I thought it would be helpful to create a sort of checklist before starting the gig creation process, to make sure you give your brand new gig a fighting chance on this saturated and highly competitive marketplace.

This is not going to be a top-10 list of generic "tricks", this is actionable advice, plus some good old insider information. 😉

Let's begin.

Preface

I am repeating myself on this forum, and I will keep doing so until it takes:

We should abolish the term "rank" when we talk about our gigs.

Ranking is no more. Fiverr is now indexing gigs when they are published and then it only serves them to buyers based on relevancy and performance.

A quick recap of what my "Fiver 3.0" thesis was about can be found here:

Do not be fooled by the publishing date, it is still current and for the most part it still stands true.

What happens when you hit "publish"?

When we publish a new gig, there's a brief window in time, where a lot of things happen in the background.

Your gig gets indexed essentially and then unless it gets taken down for breaking ToS, Fiverr needs to calculate how well your gig will perform, POTENTIALLY.

This is the tricky part: in order for Fiverr to do so, it needs to guesstimate the result, based on a highly complicated formula.

computer-throw.gif.a82bf032fc570439f4fd1849284aadba.gif

(👆Me when I check my brand new gig's analytics the next day☝️)

So what does that formula even look like?

No one outside Fiverr knows the answer to that 100%.

But any experienced seller can actually piece some of the pieces together, which is what I have been closely doing since 2019, when my research began.

So here's what I theorised so far:

• Fiverr checks to see how well the gig is completed on your end. (remember the "use all the features" advice? 😉 )

• It also checks the gig Title, Gig Tags and meta data. (in that order)

• Then it checks your gig's description. (simple crawl)

• Finally, it checks a bunch of things on your profile. (there's lots of speculation regarding this, but it will make sense in am minute)

That's phase 1.

For every one of those checks, your gig gets an individual value assigned to each attribute. Let's call it a "grade".

So if you want your gig to have a fighting chance, you must focus on the following:

1. Gig title 

A gig's title is like 90% of the SEO, belive it or not. It is the thing that impacts your gig's chances of appearing as a result, regardless of what is in the tags or description. You need to focus all your efforts into researching your market.

Use Fiverr as a buyer (just click the "switch to buying" link next to your profile image on the top right of your screen) and start searching for what you offer.

So for example:

Let's say you are looking to create an NFT gig. Search for the word "NFT". (no quotes)

image.png.55e7333c79c78d87fb7cebae25a88dc0.png

 

Something interesting happens: Fiverr tries to guess what you (presumably a buyer) is looking for.

How does it guess? It has a database of past searches that is constantly updated.

So there is a good chance that whatever terms are auto-generated by Fiverr, those are actually trending ones.

But please be mindful of the fact that they are probably not refined, as these are probably being presented as they were fed to the system.

Not what you were looking to make? Was it an "NFT animation"? Just keep typing, see what comes up.

Or switch it up, look for "animated NFT". Hopefully you get the idea.

Here's another example:

What if I wanted to create a "minimal logo" design gig?

Here's what happens when I type in minimal: 

image.png.171834b7ae6601e349aba20d0bf74eeb.png

So these are some great suggestions, to help you guess what buyers are looking for, and create a gig that's specifically designed to catch a percentage of said searches.

Another tool at your disposal, if you are a Seller Plus member, is the "top keywords" tool, under your "analytics" tab.

image.thumb.png.08c44adb113adcb22e83c0601e2730a7.png

So if you already have a similar gig published, or an already successful gig in the same vertical, you can actually look into under what keywords your gig appeared in search results, and which one of those got you clicks and sales.

So using this tool to guess even more accurately what keywords interest your target audience.

You can use an adjective to describe your offering, as I see many sellers do. But take note that the longer that word is, the more characters you are essentially throwing in the trash, as the adjective itself will not help your gig at all. It's only there to appeal to your audience, plus make the sentence a bit more tolerable to humans. So yes, you can say "I will create a professional/amazing/wonderful logo" but leaving that out when you have a long key phrase you want to focus on, may be a better approach.

2. Tags/keywords

These need to be complimentary ones, and not reusing the same keywords/phrase as in your title.

So here's where you want to niche down.

Say you created an "animated video ad" gig. Here's where you can add several complimentaty keywords that help capture more leads.

Words like "facebook" or "Instagram", or "promotional" and "commercial". Here's where you are looking for words -much like a guessing game- that would still work when used in the same sentence as your gig title's main key phrase. You are upping your chances by also guessing correctly about different things that buyers would be looking for. So once again, researching trends and what the global marketplace is doing, is key.

3. Description

This is not the place to use keywords. Using them organically in sentences that make sense, is OK, but Fiverr has already decided your relevance from steps 1+2. Adding keywords here won't change its mind.

This is the place where you need to present your buyer with a sound positioning. 

They need to understand what you are offering, peek into what working with you might look like and what they can expect.

Anyone who talks about SEO and cramming keywords on the description, should just stop as this is not how this works.

4. Gig completion

I have covered this extensively here, no need to expand any further:

 

Performance Review

Phase 2, is performance review.

So essentially Fiverr needs to understand as soon as possible, if your shiny new gig is a diamond in the rough or a hot pile of garbage. 

How does it do that?

Simple.

If it serves your gig to relevant search results, it measures impressions plus the infamous Click Through Rate. (CTR)

That means that every time your gig shows up on a buyer's screen, via the search function, your impressions number goes up.

I see a lot of sellers coming here and asking "how to ge their impressions numbers up".

Which as a question it makes very little sense. Here's some advice if you are in that group of sellers:

Impressions will only go up, if your gig's title and tags are relevant to what buyers are looking for.

Write that on a post-it and stick it on your desk or computer monitor for daily reference.

Some people may ask: "But Frank, not all buyers search for gigs, many buyers visit the gig vertical and click on their preferred subcategory. What happens then?" 

Well, that is a different subject as it involves a lot more performance indicators when calculating dynamic positions, so I will leave this for another post.

Now, back to this guide.

If the buyer clicks on your gig, you can track that click via your analytics, but most importantly, Fiverr perceives that interaction as a positive one. That's your clicks in your gig's analytics.

So at this point, you get a new grade based on that metric.

Here's the important part:

Getting impressions, means your gig's titles and tags are somewhat working. (yaaay!)

Not getting clicks, while getting impressions, indicates that one of the following is not:

• gig image

• pricing

• trust signals, .a.k.a. reviews

So to all the sellers who come here and ask why while they get impressions, they get few clicks, if any, the answer is: look into the gig's thumbnail/video, your pricing when compared to other sellers and what you offer plus your reviews.

In case of a brand new gig, just ignore the "reviews" part.

If your clicks are decreasing or non-existent, then that tells Fiverr that your gig is an under-performer.

Very few gigs can survive that without editing and tweaking. It's just how this works.

But if it does gets clicks and does not get sales, that's even worse

It tells Fiverr that something is seriously wrong with your gig.

So here comes Pro tip #1:

So hopefully by now, you have a fairly basic guide of how to diagnose your gig, after it is published.

 

The Good Stuff

Now I know I mentioned some spicy insider's information, so here it comes.

All of the above performance indicators, are taken into consideration for a very brief window in time.

Which is why if your initially published gig, is failing any of the above check points, it will soon either stop being served as a result, or get de-indexed (is that a word?) altogether.

So this si why people see their gigs analytics reaching 0 at some point. That gig spanned its wings, hopped in the air for a hot minute and then crashed and burned.

My advice is as follows: don't be afraid. The current Fiverr engine is waaaaay more responsive than what we were working 2-3 years ago. Editing your gig, and trial and error will not hurt you in any way.

The only time you may need to dread editing your gig and failing, is when your gig is getting you lots fo sales or if you got one of Fiverr's special badges, like "Fiverr's choice". 

You don't change a winning team. So that's the only instance when you want to think twice about editing your stuff.

And here's where it gets "spicy":

If your gig gets an order, from a buyer who saw your gig, clicked on it, liked what they saw and bought it, your gig gets a brand new type of rating, because that series of actions will spike your conversion rate.

And before people start getting the wrong idea: you can't trick Fiverr by having your friends/family/alter ego click on or even worse, order your gig.

Fiverr knows when this is organic, or when it is suspicious in any way.

So some sellers on here, were met with success right off the bat, not because of a trick or hack.

Their gig was relevant, their positioning was sound and they were priced reasonably in regards to their value proposition/market.

So any organic orders and a high conversion rate, is one of those heavily weighted attributes on your gig's performance calculation formula.

And I recently discovered another one. But before I get into that...

Here comes Pro tip #2:

The "Even Better" Stuff

There's a metric that follows your average price. (again remeber how most of my findings on Fiverr 3.0 was me just checking what numbers Fiverr shares with us?)

So here's how that attribute works.

If a buyer looks for a "logo design" gig, and I am just as relevant as another seller, we both get presented to the buyer as search results.

Let's say for argument's sake, that our reviews are fairly similar. Or better yet, the other seller has 2,000 reviews more than me. (crazy, right?)

IF I have a higher average price than my competitor, I will out-perform them and therefore appear higher up in the search results page.

So if my competitor is selling their gig at an average of $55 and I am making $65 a pop, then I win.

Just to clarify: this is NOT the actual price of the gig, but the average sales price, either via packages+extras or custom offers.

So it doesn't matter what the price tag is. Someone might be selling at $5/$10/$15 packages, but for whatever reason their average price goes up to $100 via extras and custom offers. That's one more thing you don't know about other sellers but you know for yourself.

Conclusion

I need to wrap this up, as it started as a mini-article, and I think I need to look an epub  publisher for this. 🙂 

The first half of this post was meant to be a guide to all the sellers who come here on a daily basis, asking about their impressions and clicks. I also hope this sheds some light into what that checklist should be before you even consider to publish a new gig.

The second half of the post is just to briefly touch upon how dynamic and complex this whole "performance" thing is.

I havent's even mentioned profile performance indicators, buyer behaviour, promoted gigs and Business profiles, and already this post became too complicated and too long to read and digest in one sitting.

 

So let's keep the conversation going, and share this post to any sellers who ask questions about "ranking" and impressions, etc.

Feel free to share your experience, questions and success or failures with your gigs when you first published them.

Maybe we can help each other by exchanging points of view.

Edit 1: Not 5 seconds passed and I already got a private message about someone’s gigs being “deranked” and how I can help them with “SERP”. Which reminded me something important I forgot to include: the above post treats this one gig creation as if in a vacuum. Meaning if you have several gigs that all of them are extremely similar (a big No-No) or have been reported or break ToS, no new gig will ever perform well as your account is shadow-banned, for lack of a better term.

 

 

 

 

 

Thanks a lot! I learnt many things from your post. Its really helpful for me. You are great. I have a one request? Can you please post with gig promotion features? Thanks again

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6 minutes ago, rassrakib said:

Thanks a lot! I learnt many things from your post. Its really helpful for me. You are great. I have a one request? Can you please post with gig promotion features? Thanks again

Sure. I can write up a guide for using promoted gigs and optimizing conversion.

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On 1/20/2022 at 11:48 AM, frank_d said:

Meaning if you have several gigs that all of them are extremely similar (a big No-No) or have been reported or break ToS, no new gig will ever perform well as your account is shadow-banned, for lack of a better term.

When you say this, by gigs being extremely similar, does that include the photo?  And it will NEVER perform well again?  Boy, that's harsh.

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7 hours ago, diedraeby said:

When you say this, by gigs being extremely similar, does that include the photo?  And it will NEVER perform well again?  Boy, that's harsh.

Using similar titles, tags and descriptions are definitely things to avoid.

Meaning you shouldn’t have gigs that are pretty much the same thing, in an effort to just increase your chances in the Fiverr lottery.

(I’m looking at you logo designers with your 12 “I will make an *enter adjective here* logo”)

As far as images go, I don’t think Fiverr uses them that way. Having the same image is definitely against the rules, having the same design with just a different title is just lazy branding. But I don’t think images are as important as your actual SEO and copy.

 

1 hour ago, goldrushr said:

This is a whole lo-ot.. to take in.😕

I have been reading for the past 30-minutes and I am not giving up soon.🥱

Keep at it, and let me know if you have any questions. The important thing is to try to understand the principles behind this post and then try to actually apply them. One by one, on one gig, try something and then measure results.

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On 1/20/2022 at 7:48 PM, frank_d said:

Hey everyone!

So after my latest Thread and Live Stream which can be found here:

I realized that it had been a while since I published a new gig.

Putting myself through the process all over again, plus a series of insightful questions by fellow members really showed me that things are a little different nowadays.

Fiverr treats new gigs a bit differently and it is now clear to me that we should approach gig creation with a few core principles in mind.

So I thought it would be helpful to create a sort of checklist before starting the gig creation process, to make sure you give your brand new gig a fighting chance on this saturated and highly competitive marketplace.

This is not going to be a top-10 list of generic "tricks", this is actionable advice, plus some good old insider information. 😉

Let's begin.

Preface

I am repeating myself on this forum, and I will keep doing so until it takes:

We should abolish the term "rank" when we talk about our gigs.

Ranking is no more. Fiverr is now indexing gigs when they are published and then it only serves them to buyers based on relevancy and performance.

A quick recap of what my "Fiver 3.0" thesis was about can be found here:

Do not be fooled by the publishing date, it is still current and for the most part it still stands true.

What happens when you hit "publish"?

When we publish a new gig, there's a brief window in time, where a lot of things happen in the background.

Your gig gets indexed essentially and then unless it gets taken down for breaking ToS, Fiverr needs to calculate how well your gig will perform, POTENTIALLY.

This is the tricky part: in order for Fiverr to do so, it needs to guesstimate the result, based on a highly complicated formula.

computer-throw.gif.a82bf032fc570439f4fd1849284aadba.gif

(👆Me when I check my brand new gig's analytics the next day☝️)

So what does that formula even look like?

No one outside Fiverr knows the answer to that 100%.

But any experienced seller can actually piece some of the pieces together, which is what I have been closely doing since 2019, when my research began.

So here's what I theorised so far:

• Fiverr checks to see how well the gig is completed on your end. (remember the "use all the features" advice? 😉 )

• It also checks the gig Title, Gig Tags and meta data. (in that order)

• Then it checks your gig's description. (simple crawl)

• Finally, it checks a bunch of things on your profile. (there's lots of speculation regarding this, but it will make sense in am minute)

That's phase 1.

For every one of those checks, your gig gets an individual value assigned to each attribute. Let's call it a "grade".

So if you want your gig to have a fighting chance, you must focus on the following:

1. Gig title 

A gig's title is like 90% of the SEO, belive it or not. It is the thing that impacts your gig's chances of appearing as a result, regardless of what is in the tags or description. You need to focus all your efforts into researching your market.

Use Fiverr as a buyer (just click the "switch to buying" link next to your profile image on the top right of your screen) and start searching for what you offer.

So for example:

Let's say you are looking to create an NFT gig. Search for the word "NFT". (no quotes)

image.png.55e7333c79c78d87fb7cebae25a88dc0.png

 

Something interesting happens: Fiverr tries to guess what you (presumably a buyer) is looking for.

How does it guess? It has a database of past searches that is constantly updated.

So there is a good chance that whatever terms are auto-generated by Fiverr, those are actually trending ones.

But please be mindful of the fact that they are probably not refined, as these are probably being presented as they were fed to the system.

Not what you were looking to make? Was it an "NFT animation"? Just keep typing, see what comes up.

Or switch it up, look for "animated NFT". Hopefully you get the idea.

Here's another example:

What if I wanted to create a "minimal logo" design gig?

Here's what happens when I type in minimal: 

image.png.171834b7ae6601e349aba20d0bf74eeb.png

So these are some great suggestions, to help you guess what buyers are looking for, and create a gig that's specifically designed to catch a percentage of said searches.

Another tool at your disposal, if you are a Seller Plus member, is the "top keywords" tool, under your "analytics" tab.

image.thumb.png.08c44adb113adcb22e83c0601e2730a7.png

So if you already have a similar gig published, or an already successful gig in the same vertical, you can actually look into under what keywords your gig appeared in search results, and which one of those got you clicks and sales.

So using this tool to guess even more accurately what keywords interest your target audience.

You can use an adjective to describe your offering, as I see many sellers do. But take note that the longer that word is, the more characters you are essentially throwing in the trash, as the adjective itself will not help your gig at all. It's only there to appeal to your audience, plus make the sentence a bit more tolerable to humans. So yes, you can say "I will create a professional/amazing/wonderful logo" but leaving that out when you have a long key phrase you want to focus on, may be a better approach.

2. Tags/keywords

These need to be complimentary ones, and not reusing the same keywords/phrase as in your title.

So here's where you want to niche down.

Say you created an "animated video ad" gig. Here's where you can add several complimentaty keywords that help capture more leads.

Words like "facebook" or "Instagram", or "promotional" and "commercial". Here's where you are looking for words -much like a guessing game- that would still work when used in the same sentence as your gig title's main key phrase. You are upping your chances by also guessing correctly about different things that buyers would be looking for. So once again, researching trends and what the global marketplace is doing, is key.

3. Description

This is not the place to use keywords. Using them organically in sentences that make sense, is OK, but Fiverr has already decided your relevance from steps 1+2. Adding keywords here won't change its mind.

This is the place where you need to present your buyer with a sound positioning. 

They need to understand what you are offering, peek into what working with you might look like and what they can expect.

Anyone who talks about SEO and cramming keywords on the description, should just stop as this is not how this works.

4. Gig completion

I have covered this extensively here, no need to expand any further:

 

Performance Review

Phase 2, is performance review.

So essentially Fiverr needs to understand as soon as possible, if your shiny new gig is a diamond in the rough or a hot pile of garbage. 

How does it do that?

Simple.

If it serves your gig to relevant search results, it measures impressions plus the infamous Click Through Rate. (CTR)

That means that every time your gig shows up on a buyer's screen, via the search function, your impressions number goes up.

I see a lot of sellers coming here and asking "how to ge their impressions numbers up".

Which as a question it makes very little sense. Here's some advice if you are in that group of sellers:

Impressions will only go up, if your gig's title and tags are relevant to what buyers are looking for.

Write that on a post-it and stick it on your desk or computer monitor for daily reference.

Some people may ask: "But Frank, not all buyers search for gigs, many buyers visit the gig vertical and click on their preferred subcategory. What happens then?" 

Well, that is a different subject as it involves a lot more performance indicators when calculating dynamic positions, so I will leave this for another post.

Now, back to this guide.

If the buyer clicks on your gig, you can track that click via your analytics, but most importantly, Fiverr perceives that interaction as a positive one. That's your clicks in your gig's analytics.

So at this point, you get a new grade based on that metric.

Here's the important part:

Getting impressions, means your gig's titles and tags are somewhat working. (yaaay!)

Not getting clicks, while getting impressions, indicates that one of the following is not:

• gig image

• pricing

• trust signals, .a.k.a. reviews

So to all the sellers who come here and ask why while they get impressions, they get few clicks, if any, the answer is: look into the gig's thumbnail/video, your pricing when compared to other sellers and what you offer plus your reviews.

In case of a brand new gig, just ignore the "reviews" part.

If your clicks are decreasing or non-existent, then that tells Fiverr that your gig is an under-performer.

Very few gigs can survive that without editing and tweaking. It's just how this works.

But if it does gets clicks and does not get sales, that's even worse

It tells Fiverr that something is seriously wrong with your gig.

So here comes Pro tip #1:

So hopefully by now, you have a fairly basic guide of how to diagnose your gig, after it is published.

 

The Good Stuff

Now I know I mentioned some spicy insider's information, so here it comes.

All of the above performance indicators, are taken into consideration for a very brief window in time.

Which is why if your initially published gig, is failing any of the above check points, it will soon either stop being served as a result, or get de-indexed (is that a word?) altogether.

So this si why people see their gigs analytics reaching 0 at some point. That gig spanned its wings, hopped in the air for a hot minute and then crashed and burned.

My advice is as follows: don't be afraid. The current Fiverr engine is waaaaay more responsive than what we were working 2-3 years ago. Editing your gig, and trial and error will not hurt you in any way.

The only time you may need to dread editing your gig and failing, is when your gig is getting you lots fo sales or if you got one of Fiverr's special badges, like "Fiverr's choice". 

You don't change a winning team. So that's the only instance when you want to think twice about editing your stuff.

And here's where it gets "spicy":

If your gig gets an order, from a buyer who saw your gig, clicked on it, liked what they saw and bought it, your gig gets a brand new type of rating, because that series of actions will spike your conversion rate.

And before people start getting the wrong idea: you can't trick Fiverr by having your friends/family/alter ego click on or even worse, order your gig.

Fiverr knows when this is organic, or when it is suspicious in any way.

So some sellers on here, were met with success right off the bat, not because of a trick or hack.

Their gig was relevant, their positioning was sound and they were priced reasonably in regards to their value proposition/market.

So any organic orders and a high conversion rate, is one of those heavily weighted attributes on your gig's performance calculation formula.

And I recently discovered another one. But before I get into that...

Here comes Pro tip #2:

The "Even Better" Stuff

There's a metric that follows your average price. (again remeber how most of my findings on Fiverr 3.0 was me just checking what numbers Fiverr shares with us?)

So here's how that attribute works.

If a buyer looks for a "logo design" gig, and I am just as relevant as another seller, we both get presented to the buyer as search results.

Let's say for argument's sake, that our reviews are fairly similar. Or better yet, the other seller has 2,000 reviews more than me. (crazy, right?)

IF I have a higher average price than my competitor, I will out-perform them and therefore appear higher up in the search results page.

So if my competitor is selling their gig at an average of $55 and I am making $65 a pop, then I win.

Just to clarify: this is NOT the actual price of the gig, but the average sales price, either via packages+extras or custom offers.

So it doesn't matter what the price tag is. Someone might be selling at $5/$10/$15 packages, but for whatever reason their average price goes up to $100 via extras and custom offers. That's one more thing you don't know about other sellers but you know for yourself.

Conclusion

I need to wrap this up, as it started as a mini-article, and I think I need to look an epub  publisher for this. 🙂 

The first half of this post was meant to be a guide to all the sellers who come here on a daily basis, asking about their impressions and clicks. I also hope this sheds some light into what that checklist should be before you even consider to publish a new gig.

The second half of the post is just to briefly touch upon how dynamic and complex this whole "performance" thing is.

I havent's even mentioned profile performance indicators, buyer behaviour, promoted gigs and Business profiles, and already this post became too complicated and too long to read and digest in one sitting.

 

So let's keep the conversation going, and share this post to any sellers who ask questions about "ranking" and impressions, etc.

Feel free to share your experience, questions and success or failures with your gigs when you first published them.

Maybe we can help each other by exchanging points of view.

Edit 1: Not 5 seconds passed and I already got a private message about someone’s gigs being “deranked” and how I can help them with “SERP”. Which reminded me something important I forgot to include: the above post treats this one gig creation as if in a vacuum. Meaning if you have several gigs that all of them are extremely similar (a big No-No) or have been reported or break ToS, no new gig will ever perform well as your account is shadow-banned, for lack of a better term.

 

 

 

 

 

Very interesting ! I'm a beginner on Fiverr. Is it mandatory to translate the gigs with english subtitles when the voice over is in another native language (french e.g) ? Please could you advise me about my new gig ?Thanks in advance for answering.

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1 minute ago, grainfusiongrai said:

Very interesting ! I'm a beginner on Fiverr. Is it mandatory to translate the gigs with english subtitles when the voice over is in another native language (french e.g) ? Please could you advise me about my new gig ?Thanks in advance for answering.

It’s not mandatory, no.

If you are targeting French natives then it makes sense to have your VO in French and ignore English altogether.

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On 1/20/2022 at 8:48 PM, frank_d said:

Hey everyone!

So after my latest Thread and Live Stream which can be found here:

I realized that it had been a while since I published a new gig.

Putting myself through the process all over again, plus a series of insightful questions by fellow members really showed me that things are a little different nowadays.

Fiverr treats new gigs a bit differently and it is now clear to me that we should approach gig creation with a few core principles in mind.

So I thought it would be helpful to create a sort of checklist before starting the gig creation process, to make sure you give your brand new gig a fighting chance on this saturated and highly competitive marketplace.

This is not going to be a top-10 list of generic "tricks", this is actionable advice, plus some good old insider information. 😉

Let's begin.

Preface

I am repeating myself on this forum, and I will keep doing so until it takes:

We should abolish the term "rank" when we talk about our gigs.

Ranking is no more. Fiverr is now indexing gigs when they are published and then it only serves them to buyers based on relevancy and performance.

A quick recap of what my "Fiver 3.0" thesis was about can be found here:

Do not be fooled by the publishing date, it is still current and for the most part it still stands true.

What happens when you hit "publish"?

When we publish a new gig, there's a brief window in time, where a lot of things happen in the background.

Your gig gets indexed essentially and then unless it gets taken down for breaking ToS, Fiverr needs to calculate how well your gig will perform, POTENTIALLY.

This is the tricky part: in order for Fiverr to do so, it needs to guesstimate the result, based on a highly complicated formula.

computer-throw.gif.a82bf032fc570439f4fd1849284aadba.gif

(👆Me when I check my brand new gig's analytics the next day☝️)

So what does that formula even look like?

No one outside Fiverr knows the answer to that 100%.

But any experienced seller can actually piece some of the pieces together, which is what I have been closely doing since 2019, when my research began.

So here's what I theorised so far:

• Fiverr checks to see how well the gig is completed on your end. (remember the "use all the features" advice? 😉 )

• It also checks the gig Title, Gig Tags and meta data. (in that order)

• Then it checks your gig's description. (simple crawl)

• Finally, it checks a bunch of things on your profile. (there's lots of speculation regarding this, but it will make sense in am minute)

That's phase 1.

For every one of those checks, your gig gets an individual value assigned to each attribute. Let's call it a "grade".

So if you want your gig to have a fighting chance, you must focus on the following:

1. Gig title 

A gig's title is like 90% of the SEO, belive it or not. It is the thing that impacts your gig's chances of appearing as a result, regardless of what is in the tags or description. You need to focus all your efforts into researching your market.

Use Fiverr as a buyer (just click the "switch to buying" link next to your profile image on the top right of your screen) and start searching for what you offer.

So for example:

Let's say you are looking to create an NFT gig. Search for the word "NFT". (no quotes)

image.png.55e7333c79c78d87fb7cebae25a88dc0.png

 

Something interesting happens: Fiverr tries to guess what you (presumably a buyer) is looking for.

How does it guess? It has a database of past searches that is constantly updated.

So there is a good chance that whatever terms are auto-generated by Fiverr, those are actually trending ones.

But please be mindful of the fact that they are probably not refined, as these are probably being presented as they were fed to the system.

Not what you were looking to make? Was it an "NFT animation"? Just keep typing, see what comes up.

Or switch it up, look for "animated NFT". Hopefully you get the idea.

Here's another example:

What if I wanted to create a "minimal logo" design gig?

Here's what happens when I type in minimal: 

image.png.171834b7ae6601e349aba20d0bf74eeb.png

So these are some great suggestions, to help you guess what buyers are looking for, and create a gig that's specifically designed to catch a percentage of said searches.

Another tool at your disposal, if you are a Seller Plus member, is the "top keywords" tool, under your "analytics" tab.

image.thumb.png.08c44adb113adcb22e83c0601e2730a7.png

So if you already have a similar gig published, or an already successful gig in the same vertical, you can actually look into under what keywords your gig appeared in search results, and which one of those got you clicks and sales.

So using this tool to guess even more accurately what keywords interest your target audience.

You can use an adjective to describe your offering, as I see many sellers do. But take note that the longer that word is, the more characters you are essentially throwing in the trash, as the adjective itself will not help your gig at all. It's only there to appeal to your audience, plus make the sentence a bit more tolerable to humans. So yes, you can say "I will create a professional/amazing/wonderful logo" but leaving that out when you have a long key phrase you want to focus on, may be a better approach.

2. Tags/keywords

These need to be complimentary ones, and not reusing the same keywords/phrase as in your title.

So here's where you want to niche down.

Say you created an "animated video ad" gig. Here's where you can add several complimentaty keywords that help capture more leads.

Words like "facebook" or "Instagram", or "promotional" and "commercial". Here's where you are looking for words -much like a guessing game- that would still work when used in the same sentence as your gig title's main key phrase. You are upping your chances by also guessing correctly about different things that buyers would be looking for. So once again, researching trends and what the global marketplace is doing, is key.

3. Description

This is not the place to use keywords. Using them organically in sentences that make sense, is OK, but Fiverr has already decided your relevance from steps 1+2. Adding keywords here won't change its mind.

This is the place where you need to present your buyer with a sound positioning. 

They need to understand what you are offering, peek into what working with you might look like and what they can expect.

Anyone who talks about SEO and cramming keywords on the description, should just stop as this is not how this works.

4. Gig completion

I have covered this extensively here, no need to expand any further:

 

Performance Review

Phase 2, is performance review.

So essentially Fiverr needs to understand as soon as possible, if your shiny new gig is a diamond in the rough or a hot pile of garbage. 

How does it do that?

Simple.

If it serves your gig to relevant search results, it measures impressions plus the infamous Click Through Rate. (CTR)

That means that every time your gig shows up on a buyer's screen, via the search function, your impressions number goes up.

I see a lot of sellers coming here and asking "how to ge their impressions numbers up".

Which as a question it makes very little sense. Here's some advice if you are in that group of sellers:

Impressions will only go up, if your gig's title and tags are relevant to what buyers are looking for.

Write that on a post-it and stick it on your desk or computer monitor for daily reference.

Some people may ask: "But Frank, not all buyers search for gigs, many buyers visit the gig vertical and click on their preferred subcategory. What happens then?" 

Well, that is a different subject as it involves a lot more performance indicators when calculating dynamic positions, so I will leave this for another post.

Now, back to this guide.

If the buyer clicks on your gig, you can track that click via your analytics, but most importantly, Fiverr perceives that interaction as a positive one. That's your clicks in your gig's analytics.

So at this point, you get a new grade based on that metric.

Here's the important part:

Getting impressions, means your gig's titles and tags are somewhat working. (yaaay!)

Not getting clicks, while getting impressions, indicates that one of the following is not:

• gig image

• pricing

• trust signals, .a.k.a. reviews

So to all the sellers who come here and ask why while they get impressions, they get few clicks, if any, the answer is: look into the gig's thumbnail/video, your pricing when compared to other sellers and what you offer plus your reviews.

In case of a brand new gig, just ignore the "reviews" part.

If your clicks are decreasing or non-existent, then that tells Fiverr that your gig is an under-performer.

Very few gigs can survive that without editing and tweaking. It's just how this works.

But if it does gets clicks and does not get sales, that's even worse

It tells Fiverr that something is seriously wrong with your gig.

So here comes Pro tip #1:

So hopefully by now, you have a fairly basic guide of how to diagnose your gig, after it is published.

 

The Good Stuff

Now I know I mentioned some spicy insider's information, so here it comes.

All of the above performance indicators, are taken into consideration for a very brief window in time.

Which is why if your initially published gig, is failing any of the above check points, it will soon either stop being served as a result, or get de-indexed (is that a word?) altogether.

So this si why people see their gigs analytics reaching 0 at some point. That gig spanned its wings, hopped in the air for a hot minute and then crashed and burned.

My advice is as follows: don't be afraid. The current Fiverr engine is waaaaay more responsive than what we were working 2-3 years ago. Editing your gig, and trial and error will not hurt you in any way.

The only time you may need to dread editing your gig and failing, is when your gig is getting you lots fo sales or if you got one of Fiverr's special badges, like "Fiverr's choice". 

You don't change a winning team. So that's the only instance when you want to think twice about editing your stuff.

And here's where it gets "spicy":

If your gig gets an order, from a buyer who saw your gig, clicked on it, liked what they saw and bought it, your gig gets a brand new type of rating, because that series of actions will spike your conversion rate.

And before people start getting the wrong idea: you can't trick Fiverr by having your friends/family/alter ego click on or even worse, order your gig.

Fiverr knows when this is organic, or when it is suspicious in any way.

So some sellers on here, were met with success right off the bat, not because of a trick or hack.

Their gig was relevant, their positioning was sound and they were priced reasonably in regards to their value proposition/market.

So any organic orders and a high conversion rate, is one of those heavily weighted attributes on your gig's performance calculation formula.

And I recently discovered another one. But before I get into that...

Here comes Pro tip #2:

The "Even Better" Stuff

There's a metric that follows your average price. (again remeber how most of my findings on Fiverr 3.0 was me just checking what numbers Fiverr shares with us?)

So here's how that attribute works.

If a buyer looks for a "logo design" gig, and I am just as relevant as another seller, we both get presented to the buyer as search results.

Let's say for argument's sake, that our reviews are fairly similar. Or better yet, the other seller has 2,000 reviews more than me. (crazy, right?)

IF I have a higher average price than my competitor, I will out-perform them and therefore appear higher up in the search results page.

So if my competitor is selling their gig at an average of $55 and I am making $65 a pop, then I win.

Just to clarify: this is NOT the actual price of the gig, but the average sales price, either via packages+extras or custom offers.

So it doesn't matter what the price tag is. Someone might be selling at $5/$10/$15 packages, but for whatever reason their average price goes up to $100 via extras and custom offers. That's one more thing you don't know about other sellers but you know for yourself.

Conclusion

I need to wrap this up, as it started as a mini-article, and I think I need to look an epub  publisher for this. 🙂 

The first half of this post was meant to be a guide to all the sellers who come here on a daily basis, asking about their impressions and clicks. I also hope this sheds some light into what that checklist should be before you even consider to publish a new gig.

The second half of the post is just to briefly touch upon how dynamic and complex this whole "performance" thing is.

I havent's even mentioned profile performance indicators, buyer behaviour, promoted gigs and Business profiles, and already this post became too complicated and too long to read and digest in one sitting.

 

So let's keep the conversation going, and share this post to any sellers who ask questions about "ranking" and impressions, etc.

Feel free to share your experience, questions and success or failures with your gigs when you first published them.

Maybe we can help each other by exchanging points of view.

Edit 1: Not 5 seconds passed and I already got a private message about someone’s gigs being “deranked” and how I can help them with “SERP”. Which reminded me something important I forgot to include: the above post treats this one gig creation as if in a vacuum. Meaning if you have several gigs that all of them are extremely similar (a big No-No) or have been reported or break ToS, no new gig will ever perform well as your account is shadow-banned, for lack of a better term.

 

 

 

 

 

Hey, I think you will be best person to get some feedback and ways to improve clicks and impression on my profile. Could you please take moment of your valuable time to have a look at my gigs and profile and let me know your thoughts, because recently my gig wasn't performing very well. Looking forward to hearing from you! 

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