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I guess I'll take the time to actually reply;

1. Figure out what the design is gonna be like.
What's is going to be used for, is there a theme, stuff like that.

2. Brainstorm like crazy and sketch out all the possible ideas. 
3. Narrow down the ideas down to 10 or so options, the brainstorm some more.
If you are designing for a client, show the ideas you've come up with, and get their feedback. Brainstorm some more.

4. Narrow it down to the final image. Have several different options of the final image, and deliver. 

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