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Brand Yourself? Yeah Right!


melissaharlowvo

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There’s a big mystery about how to become a Top Rated Seller. There are lists and more lists about what it takes to be awarded the TRS badge.

It occurred to me that all you need is TWO-words to follow… YOUR BRAND!

Please note: This doesn’t mean you need to pay anyone to develop your brand. 
 

Branding comes from a belief, a philosophy or a mantra. If your philosophy is to “help your buyer love you and Fiverr” then I would say you have stumbled onto your personal brand and you are ready to expand your business.
 

Of course there are many creative and technical ways to demonstrate your brand, from how you write your gig description to the way you explain your revision policy or how to handle a tricky buyer. 
 

If you stick to your brand philosophy  and fall back on it when times are tough, you will be on your way to reaching the TRS.
 

Everything you do, say, express and create should relate to who you are as a brand and DO NOT DEVIATE. 
 

CAUTION: if your brand is to show how amazing you are and how you never make mistakes or teach your buyers a lesson… then your brand may have challenges fitting into the Fiverr culture. Just saying.

I can’t even tell you how many amazing sellers there are who reach the TRS technical milestones but somewhere along the way there original brand or intent may have had struggles. You can question yourself and integrity when you feel “you are right and the buyer is wrong” and trust me, this has happened to me so many times.
 

BUT stepping away for a moment and coming back to your BRAND can help you through some of the struggles that may lead you down a dark hole.

No new seller gets on the platform and says, “I want to be a jerk and upset my buyers” at least I don’t think so…. Most will say, “I want to make money for my family, or dominate the front page of Fiverr or start my own business!”

But what some sellers may not do is to create your BRAND, philosophy or mission statement even before they write their first gig description.

Fiverr loves your THOUGHTFUL BRAND and especially if it shows off not just you… but Fiverr too. 
 

If this post resonates with you, then the mystery of becoming a Top Rated Seller has just been solved with two words, YOUR BRAND… Yeah that’s right! 

Just my opinion of course.

So if you will excuse me, I promised a buyer a timeline and I need to stick to it. 

 

 

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2 hours ago, melissaharlowvo said:

There are lists and more lists about what it takes to be awarded the TRS badge.

It occurred to me that all you need is TWO-words to follow… YOUR BRAND!

I disagree.  From the rest of your article, I agree with many points, but saying your business brand is going to take you to TRS is misleading.  A brand can give you a competitive advantage, but only if it is a brand people want to work with.  At its core, a brand is nothing more than the image you project, backed up by actions which created that image.  So, someone could have amazing brand recognition, but be thoroughly disliked, and more importantly, not fit in well to a specific niche.  Look around and you can see hundreds of instances in corporate America, advertising, etc.  

I fully support personal and professional branding, and believe it is integral to success, but it is only the visible face of all the thoughts and actions that go into building it.  

Again, much of what you wrote I agree with, both personally and professionally.  However, the article reads better to me when I replace the word BRAND with INTEGRITY in most places.  

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Well first thank you for reading the entirety of the post! 
 

Your brand is inclusive of your intentions, behavior and mission. The old school way of thinking is that a visually pleasing brand is all you need to get the business. The meaning of brand is in the new age is a total package of behavior and intentions because without the behavior and as you say “integrity to back it up” your brand is nothing that leads to success on Fiverr. 

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Melissa, I know it is harsh, but what is your point?  You propose that branding is the key to success.  So, what are your steps to branding?  I'm not seeing anything actionable in your statements. 

Also, help me understand your two seemingly contradictory statements of Everything you do, say, express and create should relate to who you are as a brand and DO NOT DEVIATE. and BUT stepping away for a moment and coming back to your BRAND can help you through some of the struggles that may lead you down a dark hole.

Are you saying never change, or it is OK to evaluate it?

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On 1/5/2022 at 4:36 PM, cs_evans said:

BUT stepping away for a moment and coming back to your BRAND can help you through some of the struggles that may lead you down a dark hole.

By stepping away I mean walking away from a frustrating situation or person so you don’t react in a way that you may be sorry for later. It’s easy to loose your cool and make behavior mistakes unless you have a core mission and a brand that helps you stay on the right path. 
 

I certainly don’t mind harsh because being direct is better than stepping around a challenge. In this case, I can’t give specific actionable items because that’s like saying here are the steps to what will make you happy. Only you can figure out what that means to you. 
 

Your deeper Brand reflects everything about your business and it starts with your mission statement. Why are you here? What is your purpose? What is your goal?
 

I know deep thinking can be uncomfortable sometimes but not everything comes in a nice list off the shelf. A quick google search can get the answer to creating a brand.
 

My point is that deeper branding is your behavior, the way your customers think about you, your product, your service. It’s about making your personal brand stick and sticking with it when you just want to call someone a jerk. 
 

I believe that a deeper part of Fiverr’s brand (not just the green and quirky commercials) is doing the right thing when no one is looking. It’s those moments when no one is looking where you have the choice to do what is right or wrong. Those who choose to create a deeper brand of “doing the right thing all the time” on Fiverr, I believe, have the best chance of becoming a Top Rated Seller. 

So glad this creates a response and discussion. 

 

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7 hours ago, melissaharlowvo said:

I can’t give specific actionable items because that’s like saying here are the steps to what will make you happy. Only you can figure out what that means to you. 

Mellisa, I will challenge you on this part, too.  When I was doing my MBA, a lot of the classes had elements about how specifically to build a brand.  

The reason I am pushing back on you is I know you have the correct concept, but it will go right over the head of 90% of the people here, or at very least not be considered deeply.  I believe that creating a brand is steps 1, 2, 3, etc.  What is up for individual determination is "what is my brand?", i.e., "what do I stand for and won't deviate from?", and "how do I want to project that image?"  Once you answer those questions, it is just a formula to actually create that image. 

 

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This link to Fiverr’s podcast explains what my discussion of  deeper brand. 
 

https://podcasts.apple.com/us/podcast/ninetwentynine/id1504434303?i=1000547381194

On 1/7/2022 at 5:09 PM, cs_evans said:

Mellisa, I will challenge you on this part, too.  When I was doing my MBA, a lot of the classes had elements about how specifically to build a brand.  

The reason I am pushing back on you is I know you have the correct concept, but it will go right over the head of 90% of the people here, or at very least not be considered deeply.  

 

 

This link to Fiverr’s podcast explains my discussion of why I feel it’s important to create a deeper, mission based brand. 
 

“…being more empathic than ever...”

”…do healthy your way…”

”…humanize our brand…”

Amina Pashan
 

https://podcasts.apple.com/us/podcast/ninetwentynine/id1504434303?i=1000547381194

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