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What are buyers looking for?


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I debated whether this should go in the Improve my Gigs areas but that seemed like a black hole. Really, I'm looking for a discussion about buyers. I know there's more sellers here but some sellers are also buyers. 


So when you click a gig and read the description, what are you looking for? I'm asking because I have a decent number of clicks but a lower number of those clicks become orders.


And I'm not referring to good grammar or accurate spelling. But the meat of the description. Do you prefer a concise bullet point list of what you're getting? A paragraph or 2 about the gig and the seller? Maybe it's just personal preference? Or a numbers game? 


Thanks for the feedback. 

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