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The only social media sites that work -- for you -- for promoting your gigs, are the ones where you are directly connected to your target customers. Most social media users are only connected to their friends. Your friends are not your target customers. If you are not connected, on social media, to the the people who need the services you offer, than no social media sites will work for marketing your gig. 

If you want customers, you need to be targeting, connected to, and convincing those potential customers to hire you.

Go where your customers are located. Market at/in those places.

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