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How do I write a cover letter or buyer request?
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Question: I recently started on Fiverr and created my first gig, but I’m facing some understanding issues.
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How do you balance the relationship between concept design, revision and price?
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f_graphics
HI, I am new at fiverr but an experienced freelancer since 2007. I have some tips for new sellers to use the “See Available Projects” section.
Here are some of the things you MUST keep in mind while writing for Available Projects:
Read the brief:
Read the summary, at least, TWICE before writing.
Are you the best fit?
Make sure you understand what the buyer exactly wants. If you don’t understand or if you think you aren’t the absolute BEST FIT for the job, don’t waste your time and the buyers. Besides, you only get a fixed number of proposals you can send every day. Use them wisely.
Keep it Simple:
If you have decided to write for a project, keep it short, simple and to the point. Buyers can see your basic information from your profile (and they would). You don’t need to go into that detail in the bid.
Don’t Use the Same proposal for every job:
Some of the sellers are in the habit of using same scripted bids for every job. Buyers can smell that from a mile and are offended by it. If you cannot take out the time to write a customized proposal or bid for them, how will you take the time to produce high-quality original work for them?
Use friendly, conversational tone:
It is not necessary to use complex technical words to impress buyers into hiring you. Most of the buyers are impressed by your originality. The more personal your proposal is, the more are your chances of getting hired. Address the buyer by their name at least twice in the project.
Tell the buyer what you can do for them:
Give the buyer a reason to hire you. You are a 22-year-old graphic designer with 15years of experience (apparently you started designing at age 7. Seriously?) You have one course or training or degrees in graphic design blah blah. There is a 98.999% chance there are plenty like you saying the same things.
Tell the buyer exactly why they should hire you and not anyone else from among the 20-30ish proposals they receive. They have a problem they would like solved. Tell them how you will solve their problem.
Address the buyer’s needs in the first sentence:
You can win or lose the bidding war based on the first sentence you write in your proposal. If you were a buyer with some 20-30 proposals to go through, you would only be gliding through all of them, paying attention only when something caught your eye right away.
Make sure the first sentence of your proposal addresses your buyer’s needs, discuss your prior experience with similar jobs in later judgements.
Proofread:
Use correct grammar, punctuation, and sentence structure. Always improve your proposal before sending it. A rough and randomly written proposal will give the buyer the impression that you aren’t very serious about their job.
Offer higher prices:
This works out better than one because high prices are perceived to mean more top quality. By offering high priced services, you are establishing yourself as an experienced freelancer who is new to the website but know his/her worth.
I hope you find this article and these samples useful. Go hit Fiverr right away and use these strategies to find your next big client… Happy Fiverring!
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