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Fantastic article @frank_d , thanks for taking the time to put it together.

Here’s my recent experience, that for me 100% validates what you’re saying;

About a year ago, we branched out from Voice Over, and started offering Screen Capture videos. Completed maybe 60 over the year, and made some good money out of them. 100% 5-star reviews, happy customers etc.

But, they were a NIGHTMARE to convert. I think if I converted 5% of enquiries, that would be me being generous. Buyers would message about whiteboard videos, animated videos, stock footage videos, spokesperson videos, “can you make me a video just like this huge budget Slack video” etc. Or they’d want the moon on a stick, with a budget of $50. Revisions were ALWAYS needed, projects took forever to turn around, and cancellation rates were high compared with our VO gigs.

On the surface, nothing was wrong - but reading this, I suspect everything was wrong.

In our first call with our Success Manager, we talked about this - and I came to the conclusion that we’d lost our focus, because ALL of our gigs were suffering, and had been for a while. A few weeks back, I made the decision to pause the video gigs (temporarily, but most likely permanently), and focus only on Voice Overs again.

And our VO gigs have shot off like a rocket ever since!

This could only be temporary, it could even be coincidental, but it feels like our voice over gigs are on steroids at the moment, and I think it’s because Fiverr 3.0 knows that when it comes to VO, we’ll give Fiverr what they want; lots of customers who are happy to spend their money. Less friction, more sales.

I’ll be implementing some of the things you’ve suggested here re gig descriptions and keywords, and let’s see where this goes!

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Fantastic article @frank_d , thanks for taking the time to put it together.

Here’s my recent experience, that for me 100% validates what you’re saying;

About a year ago, we branched out from Voice Over, and started offering Screen Capture videos. Completed maybe 60 over the year, and made some good money out of them. 100% 5-star reviews, happy customers etc.

But, they were a NIGHTMARE to convert. I think if I converted 5% of enquiries, that would be me being generous. Buyers would message about whiteboard videos, animated videos, stock footage videos, spokesperson videos, “can you make me a video just like this huge budget Slack video” etc. Or they’d want the moon on a stick, with a budget of $50. Revisions were ALWAYS needed, projects took forever to turn around, and cancellation rates were high compared with our VO gigs.

On the surface, nothing was wrong - but reading this, I suspect everything was wrong.

In our first call with our Success Manager, we talked about this - and I came to the conclusion that we’d lost our focus, because ALL of our gigs were suffering, and had been for a while. A few weeks back, I made the decision to pause the video gigs (temporarily, but most likely permanently), and focus only on Voice Overs again.

And our VO gigs have shot off like a rocket ever since!

This could only be temporary, it could even be coincidental, but it feels like our voice over gigs are on steroids at the moment, and I think it’s because Fiverr 3.0 knows that when it comes to VO, we’ll give Fiverr what they want; lots of customers who are happy to spend their money. Less friction, more sales.

I’ll be implementing some of the things you’ve suggested here re gig descriptions and keywords, and let’s see where this goes!

Thank you @cubittaudio for sharing your story!

I feel that you made the right call pausing your video related gigs for a while.

When in doubt, zoom out.

Take a step back and reassess.

In your case it seems like you got your answer since your VO gig got back to normal after pausing your video gigs.

It does make sense for Fiverr to track everything and favor gigs that have minimal friction.

To that end let me share my POV:

Every time I have multiple Pro gig orders, it gets dead quiet until I deliver everything.

When I have 8-10 regular gigs and 2-3 of them are stuck in “modification” status, same thing.

If I have 3-5 regular gigs going on, then I get tons of enquiries as per usual.

So Fiverr actually knows I have reached my capacity even before I do, and stops serving my gigs.

(Hence everyone who still believes gig rotation is a thing)

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So I can’t really comment on the last few months but I definitely saw a number of these things popping up at times even 9-12 months ago.

There was likely some testing going on over a longer period which made all our analysis seem somewhat muddled or right for some but not for others. Many of the things that you mention are things I remember talking about even two years ago but that was more in the sense of “it would be a good idea if Fiverr’s algorithms thought like this…”
Whether with Google or Fiverr, it’s always a good idea to think about what they are trying to achieve and how that could come about. It’s how to get ahead of the competitors because when you are right you can be sure these big companies will get to their goal sooner rather than later.

Great write up Frank and happy birthday, is it a big one?

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So I can’t really comment on the last few months but I definitely saw a number of these things popping up at times even 9-12 months ago.

There was likely some testing going on over a longer period which made all our analysis seem somewhat muddled or right for some but not for others. Many of the things that you mention are things I remember talking about even two years ago but that was more in the sense of “it would be a good idea if Fiverr’s algorithms thought like this…”

Whether with Google or Fiverr, it’s always a good idea to think about what they are trying to achieve and how that could come about. It’s how to get ahead of the competitors because when you are right you can be sure these big companies will get to their goal sooner rather than later.

Great write up Frank and happy birthday, is it a big one?

Thank you @eoinfinnegan !

I can definitely be off on the actual timeline of the update roll out, or it could also started affecting me later than others.

As for the bday, it is a big one: the big 4-0.

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I am agreeing with you for every word you said in above 😇 the thing that I realized from you is that experience beats myths just like precision beats power.

Everything you mentioned above is from your experience and I have experience the same things that you have mentioned above.

Happy birthday 🎂

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Hi there Frank.

Thank you SO much for sharing this.
My name is Kevin Storm. In the last months I had been stupendously busy drawing 16+ hours a day with my 2 gigs “I’ll draw anything” and “I’ll create NFT Cryproart”.

The app and site have been extremely, worryinly buggy for me with messages remaining unread (an issue dating back as far as 2016 as i can tell in forums), people not finding their deliveries (MANY autocompleted deliveries, even after I send many messages to reach customers) and much more. I can be having several conversations with people and they are all happy to go ahead and order and BOOM, all conversations stop simultaneously and customers never respond anymore.

In february I used the “promote your gig” feature. Many things happened;

-Both my gigs (over 300 5 star orders and rave reviews) dropped literally to the last spot on the last page.

  • I suddenly did not appear at all and got zero customers, gig unpromotable. I found out this was because I used the words “many people leave me with 5 star review” in my FAQ section and without notification, Fiverr had completely blacklisted and removed my gig. I didnt know that was not allowed.
    I fixed the issue, but I never got back to where I was.

Oh and then I suddenly got an email with a rejection for Fiverr Pro that I never applied for.
No answer on that either. Bugs.

Fiverr is my only source of income, I am now jobless, except for the odd returning customer. I can’t sleep over this and I’ve literally been emailing customer support and twitter DAILY for over a month.

I sent close to 15 videos of the many issues and every day I get a “this has been forwarded to the relevant team” message. Until I asked if i could open a new account. I immediately got a warning that should I try that, I’d get them both banned.

We did a test here at home. My girlfriend ordered a drawing and we went through everything. As she accepted the delivery, her app crashed, and remained unusable on a locked screen for over an hour (didnt check if it works now). Closing the app, or phone didn’t bring the app back.

This worries me so much as perhaps people now can’t review the gig at all, or maybe just filled out 1 five star, app crashes and the other two remain at zero? I have no idea what is going on but I am crying here. I work harder than anyone out there and now am struggling to get even a single customer.

Another thing (sorry, last one) is that for my NFT gig, I was one of the first. The hype surrounding it is immesne and I was on top of the game, making great money. Someone ordered 4 drawings from me, and then started using MY drawings to list 4 gigs of his/her own that are now ranked way above me.
Perhaps they even left me with zero stars in the private “tell us in private what you thought of…” review people always get, who knows.

I would greatly greatly appreciate any help to get back to a basic income. If you can perhaps help me reach a human being on the customer support side or have a look at my keywords and metrics, I’d be extremely grateful. I’ll draw anything you want as a thank you 🙂 (This goes for anyone out there with the golden tip!) If you have a drawing gig and can’t finish your orders as you’re too busy, send them my way.

Fiverr was my lifeline, I’m very stressed about all this and can only hope they don’t see me as “that annoying seller who keeps complaining every day”.

Thank you for the explanation, I felt a slight relief and have a little hope now.

Kevin

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Hey everyone!

A disclaimer: The following post/article is not an official Fiverr statement. It’s a summary of my personal observations over how Fiverr works and I am sharing because I noticed that more and more sellers come here, stating that they “lost their ranking”.

This is my effort to provide them with some answers and some food for thought.

Hold up. Fiverr 3.0?

If Fiverr’s early days (the wild wild west days) was Fiverr 1.0 and we count the facelift in 2014 (I think?) as v2.0, then we quietly got v3.0 late last year.

Without an official announcement, without much fanfare, the website slowly rolled out a back end update which seems to have concluded late last year.

How do I know this?

This is a good time to remind you to read my disclaimer.

I have no way of actually knowing anything, no one from Fiverr shared insights with me either. This is just a gut feeling and tons of personal observation, from a seller obsessed with performance. (and figuring out how things work)

Ranking is no more

I started hinting about this mid-2020, then started actively talking about it.

Talking about ranking is moot, as there are no more results pages. Well technically there are, but you’ll see what I mean in a minute.

Fiverr transitioned from being a search engine like Google to being a match making service like Tinder.

It no longer serves users (buyers) with pages filled with search results, ranked according to how well they are “performing”.

Fiverr also no longer counts on buyers clicking on verticals to find what they need.

It’s all about the search function.

Fiverr’s new engine tries to match a buyer with a potential seller that will be as close to a 100% ideal match as possible, as soon as possible.

A great match is when:

A) a seller offers something relative to what the buyer is searching for

and

B) a seller has great “performance”

It’s all about reducing risk for Fiverr.

Risk that the buyer won’t find someone to hire and therefore won’t spent their money.

Or risk that the buyer will not get a great service and ask for a refund, never to return again on the platform.

What is this “performance” you keep going on about?

Here comes the good stuff.

There are two kinds of performance that Fiverr keeps track of:

A) performance as a seller (converting prospects into buyers)

B) performance as a vendor (satisfying buyers, successfully completing orders)

THAT’S IT.

Fiverr doesn’t care if you are the best designer, video editor, animator, writer, what have you.

All it cares is that you can make people spend and then making sure that said people don’t ask their money back. (And therefore stay on the platform to spend some more)

I am oversimplifying things, as the system actually keeps track of a bunch of interesting metrics when serving buyers with sellers.

Which is why searching for your gig, or your competition on Fiverr, even using incognito or clearing cookies and what not, will NEVER show you anything useful.

The new engine qualifies buyers and knows a lot about them, before serving your gig their way:

-their purchase intent

-buying history

-browsing habits (I mean on site)

-how they respond to custom offers

-when they spend

-how they spend

The list is long, and I am sure that even if I am right on some of the stuff I think I understand, there are hundreds more variables that only Fiverr’s coders know.

OK, let’s say you are right. What now?

Well just like every change in life, it is always met with resistance.

The new “engine” is here to stay apparently, since its sole purpose is making the platform more money.

What should we do?

Why are people losing their “rankings” out of the blue?

This is where I will try to sound less like a lunatic and actually try to form all the observations into some -hopefully- actionable advice.

When people start noticing that their gigs are losing impressions, or that messages stop coming in, etc, it’s usually because their performance has deteriorated.

They dropped the ball somehow.

I know it always seems like it’s out of the blue, but there are indicators.

Here are some things to keep in mind.

The new system values speed and relevance over anything else.

It’s all RELEVANT: (performance A)

So performance A (being a good closer) has everything to do with how your gig is set up.

If you still think about SEO, and keywords, and ranking, you already lost the game.

Focus on your gig’s title, don’t try to capture everyone, don’t use pretty adjectives, focus on who you want to find your gig.

You need to be focused on your niche.

Relevance is key. You need to make sure that only the people you can help will find you, and that will make Fiverr LOVE your gig.

Don’t use the same keywords as what you used as a gig title. Trust me.

Fiverr 3.0 hates that.

Your tags need to be complimentary to your title. Not repeating what you say you will do.

Again: relevance.

If your gig’s description is written with “SEO” in mind, and is “keyword-rich”, you will once again underperform. Fiverr 3.0 no longer crawls for keywords, it rewards descriptions that answer questions and help convert.

The need for SPEED: (performance B)

Fiverr 3.0 loves speed.

The quicker you can respond to inquiries the better.

The sooner you get that custom offer accepted, the better.

Other factors that may show Fiverr you are rocking it:

-Delivering fast

-Buyers accepting their delivery relatively quickly

-Not getting lots of revision requests

-Not leaving order updates unanswered for too long (the “buyer has posted an update for X amount of hours” notification)

-Delivering before the “you have 12 hours to deliver” notification

-Avoiding cancellations

-Avoiding time extensions

Oh, one more thing:

Relevance and speed are just two faces of a multi-faced die, that calculates one very important thing.

Fiverr 3.0 is all about having satisfied buyers.

The platform no longer just focuses on making revenue and having gigs purchased.

The updated engine focuses solely on having happy buyers.

Which leads me to my last point for this article, to whoever wants to hear it:

Your reviews no longer matter as much. You can keep getting all 5-star reviews, and you will still experience lulls and droughts.

Because the system no longer takes public reviews into consideration, using the same weight as Fiverr 2.0.

They still count, but not as much.

And can you blame them? The majority of sellers on the platform can be phoning it in and still get a higher than 4.7 average.

The system has too many 5-star sellers for that metric to indicate anything.

If everyone is 5-stars, then no one is 5-stars. (to paraphrase something I keep saying for TRS badges.)

So unfortunately, and maybe even people gaming the system with fake reviews had something to do with this, public reviews no longer mean as much to the platform, when it calculates how happy our buyers are.

It’s a long and complex formula, but I simplified it to this for now:

Performance A + Performance B + Buyer satisfaction = Actual seller rating

I still think that “gig rotation” is not a thing. It does exist, but it would never tank successful sellers and truly valuable gigs.

So to sum up:

-When you search for your gig and find it, that’s a skewed POV, that’s not telling you the whole story. You should stop doing that.

-When your gig is served to buyers, it’s because Fiverr actually believes you can score.

-The gigs that are also presented along your offering, are also very carefully selected based on their performance. There is no “ranking”.

-When you notice a drop in sales/enquiries/impressions, start thinking about your overall performance. More often than not, there is definitely some indicator that “told” Fiverr that you were dropping the proverbial ball.

The bad news is that this will take some getting used to and sellers are once again asked to either adapt or “perish”.

The good news is that this new system is actually a lot more forgiving than the old “SEO/rank” system. Even if you drop the ball performance wise, all it takes is just a tiny spark to get things going again.

As I write this, and gave it a quick read I understand that I may have oversimplified things, or that I haven’t spelled it out as much as I could.

Please forgive me, as I have a birthday cake to attend to. 🙂

As always I will be here to answer any questions and discuss things in detail with you all.

Thank you!

-Not leaving order updates unanswered for too long (the “buyer has posted an update for X amount of hours” notification)

In this case , there is a bug in fiverr system . It happens when buyer asks something in order page and completes the order before you can respond to it . Then this thing keeps on increasing and there is nothing you can do about it

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Hi there Frank.

Thank you SO much for sharing this.

My name is Kevin Storm. In the last months I had been stupendously busy drawing 16+ hours a day with my 2 gigs “I’ll draw anything” and “I’ll create NFT Cryproart”.

The app and site have been extremely, worryinly buggy for me with messages remaining unread (an issue dating back as far as 2016 as i can tell in forums), people not finding their deliveries (MANY autocompleted deliveries, even after I send many messages to reach customers) and much more. I can be having several conversations with people and they are all happy to go ahead and order and BOOM, all conversations stop simultaneously and customers never respond anymore.

In february I used the “promote your gig” feature. Many things happened;

-Both my gigs (over 300 5 star orders and rave reviews) dropped literally to the last spot on the last page.

  • I suddenly did not appear at all and got zero customers, gig unpromotable. I found out this was because I used the words “many people leave me with 5 star review” in my FAQ section and without notification, Fiverr had completely blacklisted and removed my gig. I didnt know that was not allowed.

    I fixed the issue, but I never got back to where I was.

Oh and then I suddenly got an email with a rejection for Fiverr Pro that I never applied for.

No answer on that either. Bugs.

Fiverr is my only source of income, I am now jobless, except for the odd returning customer. I can’t sleep over this and I’ve literally been emailing customer support and twitter DAILY for over a month.

I sent close to 15 videos of the many issues and every day I get a “this has been forwarded to the relevant team” message. Until I asked if i could open a new account. I immediately got a warning that should I try that, I’d get them both banned.

We did a test here at home. My girlfriend ordered a drawing and we went through everything. As she accepted the delivery, her app crashed, and remained unusable on a locked screen for over an hour (didnt check if it works now). Closing the app, or phone didn’t bring the app back.

This worries me so much as perhaps people now can’t review the gig at all, or maybe just filled out 1 five star, app crashes and the other two remain at zero? I have no idea what is going on but I am crying here. I work harder than anyone out there and now am struggling to get even a single customer.

Another thing (sorry, last one) is that for my NFT gig, I was one of the first. The hype surrounding it is immesne and I was on top of the game, making great money. Someone ordered 4 drawings from me, and then started using MY drawings to list 4 gigs of his/her own that are now ranked way above me.

Perhaps they even left me with zero stars in the private “tell us in private what you thought of…” review people always get, who knows.

I would greatly greatly appreciate any help to get back to a basic income. If you can perhaps help me reach a human being on the customer support side or have a look at my keywords and metrics, I’d be extremely grateful. I’ll draw anything you want as a thank you 🙂 (This goes for anyone out there with the golden tip!) If you have a drawing gig and can’t finish your orders as you’re too busy, send them my way.

Fiverr was my lifeline, I’m very stressed about all this and can only hope they don’t see me as “that annoying seller who keeps complaining every day”.

Thank you for the explanation, I felt a slight relief and have a little hope now.

Kevin

This is true and there are tons of bugs on fiverr currently . Customer support gives same answer over and over again without actually checking it or giving a fix .

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This is true and there are tons of bugs on fiverr currently . Customer support gives same answer over and over again without actually checking it or giving a fix .

I’m really happy to hear i am not alone. I completely lost my income.

If anyone contacts fiverr CS, please link them to this thread!

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Hey everyone!

A disclaimer: The following post/article is not an official Fiverr statement. It’s a summary of my personal observations over how Fiverr works and I am sharing because I noticed that more and more sellers come here, stating that they “lost their ranking”.

This is my effort to provide them with some answers and some food for thought.

Hold up. Fiverr 3.0?

If Fiverr’s early days (the wild wild west days) was Fiverr 1.0 and we count the facelift in 2014 (I think?) as v2.0, then we quietly got v3.0 late last year.

Without an official announcement, without much fanfare, the website slowly rolled out a back end update which seems to have concluded late last year.

How do I know this?

This is a good time to remind you to read my disclaimer.

I have no way of actually knowing anything, no one from Fiverr shared insights with me either. This is just a gut feeling and tons of personal observation, from a seller obsessed with performance. (and figuring out how things work)

Ranking is no more

I started hinting about this mid-2020, then started actively talking about it.

Talking about ranking is moot, as there are no more results pages. Well technically there are, but you’ll see what I mean in a minute.

Fiverr transitioned from being a search engine like Google to being a match making service like Tinder.

It no longer serves users (buyers) with pages filled with search results, ranked according to how well they are “performing”.

Fiverr also no longer counts on buyers clicking on verticals to find what they need.

It’s all about the search function.

Fiverr’s new engine tries to match a buyer with a potential seller that will be as close to a 100% ideal match as possible, as soon as possible.

A great match is when:

A) a seller offers something relative to what the buyer is searching for

and

B) a seller has great “performance”

It’s all about reducing risk for Fiverr.

Risk that the buyer won’t find someone to hire and therefore won’t spent their money.

Or risk that the buyer will not get a great service and ask for a refund, never to return again on the platform.

What is this “performance” you keep going on about?

Here comes the good stuff.

There are two kinds of performance that Fiverr keeps track of:

A) performance as a seller (converting prospects into buyers)

B) performance as a vendor (satisfying buyers, successfully completing orders)

THAT’S IT.

Fiverr doesn’t care if you are the best designer, video editor, animator, writer, what have you.

All it cares is that you can make people spend and then making sure that said people don’t ask their money back. (And therefore stay on the platform to spend some more)

I am oversimplifying things, as the system actually keeps track of a bunch of interesting metrics when serving buyers with sellers.

Which is why searching for your gig, or your competition on Fiverr, even using incognito or clearing cookies and what not, will NEVER show you anything useful.

The new engine qualifies buyers and knows a lot about them, before serving your gig their way:

-their purchase intent

-buying history

-browsing habits (I mean on site)

-how they respond to custom offers

-when they spend

-how they spend

The list is long, and I am sure that even if I am right on some of the stuff I think I understand, there are hundreds more variables that only Fiverr’s coders know.

OK, let’s say you are right. What now?

Well just like every change in life, it is always met with resistance.

The new “engine” is here to stay apparently, since its sole purpose is making the platform more money.

What should we do?

Why are people losing their “rankings” out of the blue?

This is where I will try to sound less like a lunatic and actually try to form all the observations into some -hopefully- actionable advice.

When people start noticing that their gigs are losing impressions, or that messages stop coming in, etc, it’s usually because their performance has deteriorated.

They dropped the ball somehow.

I know it always seems like it’s out of the blue, but there are indicators.

Here are some things to keep in mind.

The new system values speed and relevance over anything else.

It’s all RELEVANT: (performance A)

So performance A (being a good closer) has everything to do with how your gig is set up.

If you still think about SEO, and keywords, and ranking, you already lost the game.

Focus on your gig’s title, don’t try to capture everyone, don’t use pretty adjectives, focus on who you want to find your gig.

You need to be focused on your niche.

Relevance is key. You need to make sure that only the people you can help will find you, and that will make Fiverr LOVE your gig.

Don’t use the same keywords as what you used as a gig title. Trust me.

Fiverr 3.0 hates that.

Your tags need to be complimentary to your title. Not repeating what you say you will do.

Again: relevance.

If your gig’s description is written with “SEO” in mind, and is “keyword-rich”, you will once again underperform. Fiverr 3.0 no longer crawls for keywords, it rewards descriptions that answer questions and help convert.

The need for SPEED: (performance B)

Fiverr 3.0 loves speed.

The quicker you can respond to inquiries the better.

The sooner you get that custom offer accepted, the better.

Other factors that may show Fiverr you are rocking it:

-Delivering fast

-Buyers accepting their delivery relatively quickly

-Not getting lots of revision requests

-Not leaving order updates unanswered for too long (the “buyer has posted an update for X amount of hours” notification)

-Delivering before the “you have 12 hours to deliver” notification

-Avoiding cancellations

-Avoiding time extensions

Oh, one more thing:

Relevance and speed are just two faces of a multi-faced die, that calculates one very important thing.

Fiverr 3.0 is all about having satisfied buyers.

The platform no longer just focuses on making revenue and having gigs purchased.

The updated engine focuses solely on having happy buyers.

Which leads me to my last point for this article, to whoever wants to hear it:

Your reviews no longer matter as much. You can keep getting all 5-star reviews, and you will still experience lulls and droughts.

Because the system no longer takes public reviews into consideration, using the same weight as Fiverr 2.0.

They still count, but not as much.

And can you blame them? The majority of sellers on the platform can be phoning it in and still get a higher than 4.7 average.

The system has too many 5-star sellers for that metric to indicate anything.

If everyone is 5-stars, then no one is 5-stars. (to paraphrase something I keep saying for TRS badges.)

So unfortunately, and maybe even people gaming the system with fake reviews had something to do with this, public reviews no longer mean as much to the platform, when it calculates how happy our buyers are.

It’s a long and complex formula, but I simplified it to this for now:

Performance A + Performance B + Buyer satisfaction = Actual seller rating

I still think that “gig rotation” is not a thing. It does exist, but it would never tank successful sellers and truly valuable gigs.

So to sum up:

-When you search for your gig and find it, that’s a skewed POV, that’s not telling you the whole story. You should stop doing that.

-When your gig is served to buyers, it’s because Fiverr actually believes you can score.

-The gigs that are also presented along your offering, are also very carefully selected based on their performance. There is no “ranking”.

-When you notice a drop in sales/enquiries/impressions, start thinking about your overall performance. More often than not, there is definitely some indicator that “told” Fiverr that you were dropping the proverbial ball.

The bad news is that this will take some getting used to and sellers are once again asked to either adapt or “perish”.

The good news is that this new system is actually a lot more forgiving than the old “SEO/rank” system. Even if you drop the ball performance wise, all it takes is just a tiny spark to get things going again.

As I write this, and gave it a quick read I understand that I may have oversimplified things, or that I haven’t spelled it out as much as I could.

Please forgive me, as I have a birthday cake to attend to. 🙂

As always I will be here to answer any questions and discuss things in detail with you all.

Thank you!

-Delivering before the “you have 12 hours to deliver” notification

I had never stopped to think that this could be a metric - and a negative one at that.

I can’t recall when I last delivered an order late, but it will be several years ago.

However, I have had plenty of these ‘12 hours’ reminders - because I diary in my work and tell clients when they can expect their finished job. I’ll often receive the ‘12 hours’ notification overnight knowing that that client’s job is pencilled in for first thing in the morning.

All this time should I have been treating these ‘reminders’ as warnings, and therefore ensuring that I don’t deliver orders in the final 12 hours?

PS. Very informative post. Thank you.

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Hey everyone!

A disclaimer: The following post/article is not an official Fiverr statement. It’s a summary of my personal observations over how Fiverr works and I am sharing because I noticed that more and more sellers come here, stating that they “lost their ranking”.

This is my effort to provide them with some answers and some food for thought.

Hold up. Fiverr 3.0?

If Fiverr’s early days (the wild wild west days) was Fiverr 1.0 and we count the facelift in 2014 (I think?) as v2.0, then we quietly got v3.0 late last year.

Without an official announcement, without much fanfare, the website slowly rolled out a back end update which seems to have concluded late last year.

How do I know this?

This is a good time to remind you to read my disclaimer.

I have no way of actually knowing anything, no one from Fiverr shared insights with me either. This is just a gut feeling and tons of personal observation, from a seller obsessed with performance. (and figuring out how things work)

Ranking is no more

I started hinting about this mid-2020, then started actively talking about it.

Talking about ranking is moot, as there are no more results pages. Well technically there are, but you’ll see what I mean in a minute.

Fiverr transitioned from being a search engine like Google to being a match making service like Tinder.

It no longer serves users (buyers) with pages filled with search results, ranked according to how well they are “performing”.

Fiverr also no longer counts on buyers clicking on verticals to find what they need.

It’s all about the search function.

Fiverr’s new engine tries to match a buyer with a potential seller that will be as close to a 100% ideal match as possible, as soon as possible.

A great match is when:

A) a seller offers something relative to what the buyer is searching for

and

B) a seller has great “performance”

It’s all about reducing risk for Fiverr.

Risk that the buyer won’t find someone to hire and therefore won’t spent their money.

Or risk that the buyer will not get a great service and ask for a refund, never to return again on the platform.

What is this “performance” you keep going on about?

Here comes the good stuff.

There are two kinds of performance that Fiverr keeps track of:

A) performance as a seller (converting prospects into buyers)

B) performance as a vendor (satisfying buyers, successfully completing orders)

THAT’S IT.

Fiverr doesn’t care if you are the best designer, video editor, animator, writer, what have you.

All it cares is that you can make people spend and then making sure that said people don’t ask their money back. (And therefore stay on the platform to spend some more)

I am oversimplifying things, as the system actually keeps track of a bunch of interesting metrics when serving buyers with sellers.

Which is why searching for your gig, or your competition on Fiverr, even using incognito or clearing cookies and what not, will NEVER show you anything useful.

The new engine qualifies buyers and knows a lot about them, before serving your gig their way:

-their purchase intent

-buying history

-browsing habits (I mean on site)

-how they respond to custom offers

-when they spend

-how they spend

The list is long, and I am sure that even if I am right on some of the stuff I think I understand, there are hundreds more variables that only Fiverr’s coders know.

OK, let’s say you are right. What now?

Well just like every change in life, it is always met with resistance.

The new “engine” is here to stay apparently, since its sole purpose is making the platform more money.

What should we do?

Why are people losing their “rankings” out of the blue?

This is where I will try to sound less like a lunatic and actually try to form all the observations into some -hopefully- actionable advice.

When people start noticing that their gigs are losing impressions, or that messages stop coming in, etc, it’s usually because their performance has deteriorated.

They dropped the ball somehow.

I know it always seems like it’s out of the blue, but there are indicators.

Here are some things to keep in mind.

The new system values speed and relevance over anything else.

It’s all RELEVANT: (performance A)

So performance A (being a good closer) has everything to do with how your gig is set up.

If you still think about SEO, and keywords, and ranking, you already lost the game.

Focus on your gig’s title, don’t try to capture everyone, don’t use pretty adjectives, focus on who you want to find your gig.

You need to be focused on your niche.

Relevance is key. You need to make sure that only the people you can help will find you, and that will make Fiverr LOVE your gig.

Don’t use the same keywords as what you used as a gig title. Trust me.

Fiverr 3.0 hates that.

Your tags need to be complimentary to your title. Not repeating what you say you will do.

Again: relevance.

If your gig’s description is written with “SEO” in mind, and is “keyword-rich”, you will once again underperform. Fiverr 3.0 no longer crawls for keywords, it rewards descriptions that answer questions and help convert.

The need for SPEED: (performance B)

Fiverr 3.0 loves speed.

The quicker you can respond to inquiries the better.

The sooner you get that custom offer accepted, the better.

Other factors that may show Fiverr you are rocking it:

-Delivering fast

-Buyers accepting their delivery relatively quickly

-Not getting lots of revision requests

-Not leaving order updates unanswered for too long (the “buyer has posted an update for X amount of hours” notification)

-Delivering before the “you have 12 hours to deliver” notification

-Avoiding cancellations

-Avoiding time extensions

Oh, one more thing:

Relevance and speed are just two faces of a multi-faced die, that calculates one very important thing.

Fiverr 3.0 is all about having satisfied buyers.

The platform no longer just focuses on making revenue and having gigs purchased.

The updated engine focuses solely on having happy buyers.

Which leads me to my last point for this article, to whoever wants to hear it:

Your reviews no longer matter as much. You can keep getting all 5-star reviews, and you will still experience lulls and droughts.

Because the system no longer takes public reviews into consideration, using the same weight as Fiverr 2.0.

They still count, but not as much.

And can you blame them? The majority of sellers on the platform can be phoning it in and still get a higher than 4.7 average.

The system has too many 5-star sellers for that metric to indicate anything.

If everyone is 5-stars, then no one is 5-stars. (to paraphrase something I keep saying for TRS badges.)

So unfortunately, and maybe even people gaming the system with fake reviews had something to do with this, public reviews no longer mean as much to the platform, when it calculates how happy our buyers are.

It’s a long and complex formula, but I simplified it to this for now:

Performance A + Performance B + Buyer satisfaction = Actual seller rating

I still think that “gig rotation” is not a thing. It does exist, but it would never tank successful sellers and truly valuable gigs.

So to sum up:

-When you search for your gig and find it, that’s a skewed POV, that’s not telling you the whole story. You should stop doing that.

-When your gig is served to buyers, it’s because Fiverr actually believes you can score.

-The gigs that are also presented along your offering, are also very carefully selected based on their performance. There is no “ranking”.

-When you notice a drop in sales/enquiries/impressions, start thinking about your overall performance. More often than not, there is definitely some indicator that “told” Fiverr that you were dropping the proverbial ball.

The bad news is that this will take some getting used to and sellers are once again asked to either adapt or “perish”.

The good news is that this new system is actually a lot more forgiving than the old “SEO/rank” system. Even if you drop the ball performance wise, all it takes is just a tiny spark to get things going again.

As I write this, and gave it a quick read I understand that I may have oversimplified things, or that I haven’t spelled it out as much as I could.

Please forgive me, as I have a birthday cake to attend to. 🙂

As always I will be here to answer any questions and discuss things in detail with you all.

Thank you!

This has been an informative read, especially for a relatively new seller like me. Thank you!

Performance A + Performance B + Buyer satisfaction = Actual seller rating

If 5-star reviews matter less now, how is Fiverr judging buyer satisfaction? Do you believe that the private reviews provided by the buyers to Fiverr on seller service will matter more now? I’m assuming they already mattered quite a lot in determining things like ‘Fiverr’s Choice’ badges or gig ranking though.

Not getting lots of revision requests

How many is “lots”? Over three? Or even one revision request could penalise us?

Also, what about repeat buyers? Does they also positively impact the algorithm since it indicates happy/satisfied customers?

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-Delivering before the “you have 12 hours to deliver” notification

I had never stopped to think that this could be a metric - and a negative one at that.

I can’t recall when I last delivered an order late, but it will be several years ago.

However, I have had plenty of these ‘12 hours’ reminders - because I diary in my work and tell clients when they can expect their finished job. I’ll often receive the ‘12 hours’ notification overnight knowing that that client’s job is pencilled in for first thing in the morning.

All this time should I have been treating these ‘reminders’ as warnings, and therefore ensuring that I don’t deliver orders in the final 12 hours?

PS. Very informative post. Thank you.

All this time should I have been treating these ‘reminders’ as warnings, and therefore ensuring that I don’t deliver orders in the final 12 hours?

Hey @english_voice !

Well this is just me making this assumption.

I could be wrong, but hear me out:

If Fiverr wants to track efficiency, and one of the platform’s main pain points is sellers missing deadlines, then this automated notification could be used as a metric.

It tells the system the percentage of orders you complete by “cutting it close”.

The machine isn’t that bright, so it can’t really tell if that’s OK or if your buyer didn’t get back to you on time on X, etc.

But it can see that out of 20 orders, 12 of them were down to the wire.

So this may tell the system that you are not that efficient, or that you are too busy at the moment.

Or that maybe your gig is not optimized as you should add a day to your delivery window.

Feel free to take this with a grain if salt.

Right now I am not getting as many messages or orders as before because I had 3 Pro orders, each one taking 15 days to complete plus some of my regular gig orders were delivered within that “last 12 hours” window.

So my belief is that it does count, not sure what the exact weight of this metric is. It’s definitely not as weighted as you missing the delivery of course.

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This has been an informative read, especially for a relatively new seller like me. Thank you!

Performance A + Performance B + Buyer satisfaction = Actual seller rating

If 5-star reviews matter less now, how is Fiverr judging buyer satisfaction? Do you believe that the private reviews provided by the buyers to Fiverr on seller service will matter more now? I’m assuming they already mattered quite a lot in determining things like ‘Fiverr’s Choice’ badges or gig ranking though.

Not getting lots of revision requests

How many is “lots”? Over three? Or even one revision request could penalise us?

Also, what about repeat buyers? Does they also positively impact the algorithm since it indicates happy/satisfied customers?

If 5-star reviews matter less now, how is Fiverr judging buyer satisfaction? Do you believe that the private reviews provided by the buyers to Fiverr on seller service will matter more now? I’m assuming they already mattered quite a lot in determining things like ‘Fiverr’s Choice’ badges or gig ranking though.

Buyer satisfaction is calculated by a unique formula and private reviews are probably the most weighted metric of that formula.

That was always the case ever since private reviews were introduced years ago.

Re: lots of reviews

You are not penalized. Revisions happen.

But when they do happen I am fairly certain that the system takes into account how often they occur across your orders and how many per order to determine how “good” your deliveries are.

So it’s an efficiency metric.

But they are not punishing sellers, if you have 3 orders and they are all under revision for example, the system will consider you busy and they may choose to serve the next best thing to buyers looking for your gig.

Re: repeat buyers

Sure that may also be taken into account but seems like something that may have less weight.

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So, get this - I get the message that I have only 12 hours to deliver and there is 15 hours left on the order.

OOOOPS!

I have to say I regularly if not always deliver when there is 12 hours or less showing - I have orders not only here but on my own site to tend to and I work on things as they were ordered. I sort of think some of the observations make us more like worker bees rather than people running our own show here.

But, I get it, they want sellers who are probably totally devoted to Fiverr as if we were married or something.

I just think they may want to fix their “bug” of telling me I have less than 12 hours when clearly, I have 15.

I still get plenty of orders here regardless though of whether I deliver an hour before it is due or a day before. My personality does not do well being “tied down” and having someone tapping their foot “reminding” me of deadlines. I am an adult, I know when things are due.

GG

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So, get this - I get the message that I have only 12 hours to deliver and there is 15 hours left on the order.

OOOOPS!

I have to say I regularly if not always deliver when there is 12 hours or less showing - I have orders not only here but on my own site to tend to and I work on things as they were ordered. I sort of think some of the observations make us more like worker bees rather than people running our own show here.

But, I get it, they want sellers who are probably totally devoted to Fiverr as if we were married or something.

I just think they may want to fix their “bug” of telling me I have less than 12 hours when clearly, I have 15.

I still get plenty of orders here regardless though of whether I deliver an hour before it is due or a day before. My personality does not do well being “tied down” and having someone tapping their foot “reminding” me of deadlines. I am an adult, I know when things are due.

GG

I completely agree.

It’s up to everyone to handle their business as they see fit.

I am not saying that we should follow these to the letter or that we should somehow be “worker bees” or cogs to the machine.

I am merely suggesting that these things more likely exist and it’s better to understand what is happening behind the scenes so that we can understand why there are lulls sometimes.

Just for clarity: I don’t thing delivering during the “12 hours left” window is catastrophic.

It does get counted towards performance though, so maybe the percentage of orders this happens to is important.

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I completely agree.

It’s up to everyone to handle their business as they see fit.

I am not saying that we should follow these to the letter or that we should somehow be “worker bees” or cogs to the machine.

I am merely suggesting that these things more likely exist and it’s better to understand what is happening behind the scenes so that we can understand why there are lulls sometimes.

Just for clarity: I don’t thing delivering during the “12 hours left” window is catastrophic.

It does get counted towards performance though, so maybe the percentage of orders this happens to is important.

Just for clarity: I don’t thing delivering during the “12 hours left” window is catastrophic.

It does get counted towards performance though, so maybe the percentage of orders this happens to is important.

Great post Frank, insightful and helpful for a lot of people.

Regarding what I quoted… due to the nature of my work and the fact that unlike most writers here I actually don’t outsource, I deliver only within the “12 hours left” window. I don’t have any trouble ranking because of that. I noticed reviews, cancellations and late orders have a huge impact. At least in my case.

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All this time should I have been treating these ‘reminders’ as warnings, and therefore ensuring that I don’t deliver orders in the final 12 hours?

Hey @english_voice !

Well this is just me making this assumption.

I could be wrong, but hear me out:

If Fiverr wants to track efficiency, and one of the platform’s main pain points is sellers missing deadlines, then this automated notification could be used as a metric.

It tells the system the percentage of orders you complete by “cutting it close”.

The machine isn’t that bright, so it can’t really tell if that’s OK or if your buyer didn’t get back to you on time on X, etc.

But it can see that out of 20 orders, 12 of them were down to the wire.

So this may tell the system that you are not that efficient, or that you are too busy at the moment.

Or that maybe your gig is not optimized as you should add a day to your delivery window.

Feel free to take this with a grain if salt.

Right now I am not getting as many messages or orders as before because I had 3 Pro orders, each one taking 15 days to complete plus some of my regular gig orders were delivered within that “last 12 hours” window.

So my belief is that it does count, not sure what the exact weight of this metric is. It’s definitely not as weighted as you missing the delivery of course.

Thanks for taking the time to explain your thinking - it makes sense.

Based on your theory, there are two types of on time delivery - one that won’t affect seller accounts, and another that will adversely affect seller accounts.

I’m now going to rethink how I handle deadlines. As I mentioned, I haven’t had a late delivery in four or five years - because I thought I was being efficient with pencilling in work and clearly communicating to buyers when they can expect their delivery.

However, it would appear my ‘efficiency’ might have been harming my account - despite delivering on time for 1,000+ days over several hundred orders.

The term ‘down to the wire’ is an interesting one. Let’s take a 24 hour service for example. Although I don’t advertise a 24 hour service, I do sometimes offer my trusted clients such a service for quick jobs. In this case is delivering after 12 hours and one second making the delivery ‘down to the wire’? I would say not. It’s basically half way through the buyer / seller agreed delivery time.

Also, in my opinion, successful and efficient freelance sellers ‘diary in’ work for completion. I’ve always thought ‘buyer beware’ if a seller is available for work immediately! Successful sellers tend to have one or two jobs on the go already. A good seller will communicate this to their buyer. Something like: “Thanks for your order. I am working on completing a job for a client this afternoon. I will be able to start work on your order in the morning and deliver by mid afternoon” - for example.

If your theory is correct (and it makes sense), then it’s unjust that Fiverr punishes sellers for simply delivering on time (albeit within the final 12 hours). If the ‘12 hours’ message is not just a friendly reminder but in fact a warning (and one that will adversely affect seller accounts), then Fiverr needs to be upfront and communicate this. For all the above reasons - on time delivery and clear communication - I consider myself to be a good seller.

But if Fiverr is artificially limiting my account and ability to attract new orders by taking into account the ‘12 hours’ message - then I need to know about it. I’ll adjust my business accordingly. This is one of those really frustrating (and harmful) aspects of Fiverr.

And yes, I note that yours is a theory. But it’s a very rational and well argued theory!

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