Jump to content

[Official Ad] Fiverr @ The Super Bowl


mjensen415
 Share

Recommended Posts

I’ll fully (and sadly) admit that I’m a bit disappointed. The commercial visuals are stunning and beautiful. But it only mentioned three services that can be found on the platform.

Somewhat agreed with you but including all categories would have been made the ad boring and expensive which is completely a NVA.

  • Like 9
Link to comment
Share on other sites

Somewhat agreed with you but including all categories would have been made the ad boring and expensive which is completely a NVA.

And I agree with you: Lists are boring. People hate reading lists. People hate memorizing lists. Except when they don’t. I can think of two very specific cases where a lot of people have intentionally memorized lists for fun, and several near-cases. And before you ask, no, I’m not sharing my idea here in a public forum.

  • Like 10
Link to comment
Share on other sites

And I agree with you: Lists are boring. People hate reading lists. People hate memorizing lists. Except when they don’t. I can think of two very specific cases where a lot of people have intentionally memorized lists for fun, and several near-cases. And before you ask, no, I’m not sharing my idea here in a public forum.

You can PM then, Hahahaha.

  • Like 8
Link to comment
Share on other sites

And I agree with you: Lists are boring. People hate reading lists. People hate memorizing lists. Except when they don’t. I can think of two very specific cases where a lot of people have intentionally memorized lists for fun, and several near-cases. And before you ask, no, I’m not sharing my idea here in a public forum.

Two all beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun.

  • Like 9
Link to comment
Share on other sites

I think it was Just Amazing 😍 !.. Funny ,Surprising, Clever, Innovating, Hiteck , Super Music Theme, Both Modern and Retro (nostalgic)… This is not an ordinary Video ad , It’s a Super Bawl Ad… It doesn’t has to be informative or relevant but It has to be Interesting and Awesome ! Noone cares what Fiverr does when watching Super Bawl … but if your Ad grabs the Attention then you will need to LEARN MORE and search for it ! Well Done Fiverr :star_struck:

Took me a bit to properly come up with a response to this.

This is not an ordinary Video ad , It’s a Super Bawl Ad

Firstly, it’s Super Bowl with an ‘o’ not an ‘a’.

And yes, you are right in that Super Bowl ads are not ordinary.

It doesn’t has to be informative or relevant but It has to be Interesting and Awesome !

While this is somewhat true, and there are plenty of examples of ‘interesting and awesome’ SB ads that are not relevant, there is a BIG reason why Fiverr’s ad should have been relevant.

I’m willing to bet that any example commercial that you could provide for an ‘irrelevant’ (to a brand’s product/service) SB timeslot, is either a) old, established, and/or a “household name” brand, OR b) it’s a message about a cause, charity, non-profit, or movement.

Noone cares what Fiverr does when watching Super Bawl

You’re on Fiverr. This ad cost Fiverr a LOT in fiscal terms. It’s now potentially costing them in reputation and goodwill. I care because this is the company providing me a place to be. Maybe I don’t care during the SB, but consequences exist. If you can’t plan for your business’s future, there won’t be one.

if your Ad grabs the Attention then you will need to LEARN MORE and search for it

And this is a part of the problem. I’m completely in support of a business that saw a SWOT opportunity and ran with it. I’m in support of laughing at an incident that is funny. The problem is that this was also a high-stress, high-profile, highly volatile political blunder. I acknowledge it happened, but I will not comment on it any further. And that is a big reason why this was risky. It’s near impossible to talk about the commercial without also talking about “The Event”.

Consumer behavior and human psychology. Searches will not lead to Fiverr. Searches will lead to That.

  • Like 11
Link to comment
Share on other sites

Took me a bit to properly come up with a response to this.

This is not an ordinary Video ad , It’s a Super Bawl Ad

Firstly, it’s Super Bowl with an ‘o’ not an ‘a’.

And yes, you are right in that Super Bowl ads are not ordinary.

It doesn’t has to be informative or relevant but It has to be Interesting and Awesome !

While this is somewhat true, and there are plenty of examples of ‘interesting and awesome’ SB ads that are not relevant, there is a BIG reason why Fiverr’s ad should have been relevant.

I’m willing to bet that any example commercial that you could provide for an ‘irrelevant’ (to a brand’s product/service) SB timeslot, is either a) old, established, and/or a “household name” brand, OR b) it’s a message about a cause, charity, non-profit, or movement.

Noone cares what Fiverr does when watching Super Bawl

You’re on Fiverr. This ad cost Fiverr a LOT in fiscal terms. It’s now potentially costing them in reputation and goodwill. I care because this is the company providing me a place to be. Maybe I don’t care during the SB, but consequences exist. If you can’t plan for your business’s future, there won’t be one.

if your Ad grabs the Attention then you will need to LEARN MORE and search for it

And this is a part of the problem. I’m completely in support of a business that saw a SWOT opportunity and ran with it. I’m in support of laughing at an incident that is funny. The problem is that this was also a high-stress, high-profile, highly volatile political blunder. I acknowledge it happened, but I will not comment on it any further. And that is a big reason why this was risky. It’s near impossible to talk about the commercial without also talking about “The Event”.

Consumer behavior and human psychology. Searches will not lead to Fiverr. Searches will lead to That.

It’s near impossible to talk about the commercial without also talking about “The Event”.

For this reason, I almost feel like Fiverr created this ad to cater to Twitter users so that it could get picked up and gain some traction.

  • Like 6
Link to comment
Share on other sites

Took me a bit to properly come up with a response to this.

This is not an ordinary Video ad , It’s a Super Bawl Ad

Firstly, it’s Super Bowl with an ‘o’ not an ‘a’.

And yes, you are right in that Super Bowl ads are not ordinary.

It doesn’t has to be informative or relevant but It has to be Interesting and Awesome !

While this is somewhat true, and there are plenty of examples of ‘interesting and awesome’ SB ads that are not relevant, there is a BIG reason why Fiverr’s ad should have been relevant.

I’m willing to bet that any example commercial that you could provide for an ‘irrelevant’ (to a brand’s product/service) SB timeslot, is either a) old, established, and/or a “household name” brand, OR b) it’s a message about a cause, charity, non-profit, or movement.

Noone cares what Fiverr does when watching Super Bawl

You’re on Fiverr. This ad cost Fiverr a LOT in fiscal terms. It’s now potentially costing them in reputation and goodwill. I care because this is the company providing me a place to be. Maybe I don’t care during the SB, but consequences exist. If you can’t plan for your business’s future, there won’t be one.

if your Ad grabs the Attention then you will need to LEARN MORE and search for it

And this is a part of the problem. I’m completely in support of a business that saw a SWOT opportunity and ran with it. I’m in support of laughing at an incident that is funny. The problem is that this was also a high-stress, high-profile, highly volatile political blunder. I acknowledge it happened, but I will not comment on it any further. And that is a big reason why this was risky. It’s near impossible to talk about the commercial without also talking about “The Event”.

Consumer behavior and human psychology. Searches will not lead to Fiverr. Searches will lead to That.

Hey Imagination …Thank you very much for your respone on this , I really appreciate it ❤️ and sorry but English are not my mother language .

I think you miss the big picture here …

  1. Fiverr chose a Really Small Business running by Simple Ordinary People … paid millions of dollars … and Advertise them in Super Bowl !

2.The message was that FIVERR can give you the power , no matter how small you are … to make your craziest dreams come true !

3. Sure … a Lot of People didnt exactly understood what Fiverr is … But also … I lot of people become curious about Fiverr … and trust me This is Better !!!

4. Fiverr mixed Vivaldi with Tesla … Butterflies with “Stranger Things” …

5. Fiverr succesfully passed the message that is a Big Player in the industry without being inassesable (unreachable) … Fiverr is for everyone !

Although I agree with you in some points … I think that this was one of the greatest ADS in Superbowl HIstory Ever !

  • Like 7
Link to comment
Share on other sites

You have some points worth a bit of consideration, but the wrong perspective (point of view).

Big picture? Fiverr is a business. Fiverr needs income to stay in business. Sales are how any business gets income. Marketing drives sales. Marketing is expensive. Marketing that doesn’t drive sales, ‘failed marketing’, is a loss, a sunk cost.

What Fiverr has reflected is its userbase. The ‘newcomers who want to “play big” but don’t know what they’re facing’. As a standalone commercial, it’s great. As a Super Bowl commercial, it was not.

SB commercials need to stand out in a crowd, no matter when they air or how much the watchers are energized and riding adrenaline. It has to be memorable, be it aired during a called time out, after a score, a cutaway from an injury, or any other unforeseen event. On this stage Fiverr isn’t competing with other job sites, Fiverr’s commercial is competing with all other commercials. The commercial that aired before Fiverr’s? Rocket Mortgage’s “Pretty Sure” part 2. The one that aired after? Cheetos “Not Me” musical.

This was a fantastic opportunity for Fiverr. A Super Bowl timeslot! What I saw: an ad for Four Seasons Landscaping. What I felt: confusion (because I did know it was supposed to be Fiverr).

Maybe people who didn’t know it was a Fiverr commercial beforehand might be more curious than confused, but (if I may quote myself):

If a buyer is confused, they’re more likely go elsewhere, rather than take the time to puzzle out what you’re offering.

This is basic consumer behavior. Business Marketing 101.

Was it the worst commercial? By all means NO. (That ‘honor’ I assign to Mercari, Klarna, and GuaranteedRate.)

Was it the GOAT? Not by a long shot.

  • Like 8
Link to comment
Share on other sites

You have some points worth a bit of consideration, but the wrong perspective (point of view).

Big picture? Fiverr is a business. Fiverr needs income to stay in business. Sales are how any business gets income. Marketing drives sales. Marketing is expensive. Marketing that doesn’t drive sales, ‘failed marketing’, is a loss, a sunk cost.

What Fiverr has reflected is its userbase. The ‘newcomers who want to “play big” but don’t know what they’re facing’. As a standalone commercial, it’s great. As a Super Bowl commercial, it was not.

SB commercials need to stand out in a crowd, no matter when they air or how much the watchers are energized and riding adrenaline. It has to be memorable, be it aired during a called time out, after a score, a cutaway from an injury, or any other unforeseen event. On this stage Fiverr isn’t competing with other job sites, Fiverr’s commercial is competing with all other commercials. The commercial that aired before Fiverr’s? Rocket Mortgage’s “Pretty Sure” part 2. The one that aired after? Cheetos “Not Me” musical.

This was a fantastic opportunity for Fiverr. A Super Bowl timeslot! What I saw: an ad for Four Seasons Landscaping. What I felt: confusion (because I did know it was supposed to be Fiverr).

Maybe people who didn’t know it was a Fiverr commercial beforehand might be more curious than confused, but (if I may quote myself):

If a buyer is confused, they’re more likely go elsewhere, rather than take the time to puzzle out what you’re offering.

This is basic consumer behavior. Business Marketing 101.

Was it the worst commercial? By all means NO. (That ‘honor’ I assign to Mercari, Klarna, and GuaranteedRate.)

Was it the GOAT? Not by a long shot.

I agree with you only that they gave more importance to “Four Seasons Landscaping” than they should have given … Fiverr is a bunch of Artist … what did you expect ? I casual Ad in Super Bowl

… and I dont think that there are any rules in Innovation … Innovating is breaking the rules!!!

  • Like 8
Link to comment
Share on other sites

Reddit’s commercial wins “innovation” for this year.

More ‘break the mold’? Okios ‘Ugly=PRO Face’, SpaceX ‘Inspiration’, Tide ‘pity the hoodie’, MT Dew Major Melon ‘count the bottles’.

I don’t watch much TV. I was (mostly) able to analyze these in decent isolation.

Casual SB commercial? Oat-ly, Dawn/Swiffer, Pizza Hut, both Weather Tech, ALL the nature-focused ones…

  • Like 10
Link to comment
Share on other sites

Reddit’s commercial wins “innovation” for this year.

More ‘break the mold’? Okios ‘Ugly=PRO Face’, SpaceX ‘Inspiration’, Tide ‘pity the hoodie’, MT Dew Major Melon ‘count the bottles’.

I don’t watch much TV. I was (mostly) able to analyze these in decent isolation.

Casual SB commercial? Oat-ly, Dawn/Swiffer, Pizza Hut, both Weather Tech, ALL the nature-focused ones…

Ok so I think you understand now how different is a “Super Bowl” commercial … and how boring would be a casual Fiverr commercial that would focus on " Hey we are Fiverr … we have the best freelancers … we do Voice Over … SEO …Graphics … bla bla bla"

  • Like 7
Link to comment
Share on other sites

Please sign in to comment

You will be able to leave a comment after signing in



Sign In Now
 Share

×
×
  • Create New...