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Facebook likes and Twitter Followers Don't Mean A Thing if they are not targeted


hotwebideas

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Happy New Year, everyone,



I just read a post from another forum member and compliment her for starting the “Facebook Groups” thread.



Let me add to what she said in that, as a buyer, if your website/blog/whatever gets promoted to a seller’s 100,000 twitter followers or a Facebook page with 2,000 likes on it, it had better be targeted or you wasted $5.00. The seller can also claim they are real and not fake, but if they are not targeted, all the real facebook likes won’t help your business.



That is all fine and dandy and a buyer with no business training may say “Wow! He has a lot of twitter followers and they are real! I better buy his gig and then 100,000 twitter followers will flock to my website”. Yes, there are people who think like that.



Nakita’s concern was that the Facebook group members may not be real. I agree with that, but most people who purchase these type of gigs fail to ask one question: Are your twitter followers or Facebook page targeted to my website? Will those 200,000 YouTube views of my video be from people who will actually identify with the product selling in my video?



Guys, target marketing is simple and you don’t need to be a marketing genius to figure this out. If the Facebook group is about dog owners and your website sells fish, you won’t be getting people to your website from any social media. And if you do, they will be bouncing off real fast.



My advice: Only buy a social media gig (including YouTube views) if the seller is aligned with your business or website/blog. Target marketing is marketing 101 and it is still alive and well in social media marketing.



Think about it: can all one billion Facebook members become YOUR customer? No, but only the ones in your target market. Mass marketing does not work, even in social media.



Before you buy a social media gig on Fiverr, ask the seller who is 100,000 YouTube views are coming from. If he doesn’t know, you are better off paying a tip gig to a seller that you are happy with.



Bruce

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Guest tn5rr2012

It will be interesting to see what 2013 hurls at us for social networking and marketing strategies because I think the followers/likes are on a downward spiral, something new is coming around the corner

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Guest tn5rr2012
musiclover said: I'm going to be on it like white on rice. Lol
I can't keep up with all the new stuff, I am surprised I was able to work FIverr work for me and my family tree gig has been so successful, I guess my brain is slowing down on its ability to comprehend complex technical patterns..

 

 

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  • 4 weeks later...
Guest petrosianii

@bigbadbilly First of all, of course Facebook sells Likes. But there is a big difference. It’s their site; they can sell whatever they want. And just like Fiverr has TOS that we all have to abide by, whether we like them or not, so does FB. FB has a right to say “While we sell likes, we are not going to allow you to sell them.” And that is what they’ve done.



I mentioned this in a different forum thread, that selling Likes, whether real or not, is against FB’s terms of service, and can as a result get both the seller and the buyer banned (see ). Now, FB has over a billion users, so you may get away with it. You may never get banned. They may never catch you; 1 billion users is a lot to monitor. But that still doesn’t change the fact that the practice is against FB policy.



BigBadBilly, we get your point. You don’t have to keep making it over and over every time someone posts about the dangers of buying “likes” or some other subject pertaining to poor FB marketing. We get it; you sell FB likes and wanna keep the cash rolling in. I get it. I do. I’m a business man, too. Do you tell your prospects up front, that doing this may get your account banned? Of course not! And neither do any of the other FB Like Sellers. If you did that, you wouldn’t sell any.



To really do this ethically, you need to put a warning label: “Buy Likes At Your Own Risk. Doing So Can Get Your FB Account Banned.” That would be the most ethical.



Perhaps the most important principle I’ve learned in business is this: you have to always be ethical. Profit may be the goal of business, but ethics are its engine. Without ethics, you’re setting yourself up for a major catastrophe. I’ve seen it time and again. And I’m sorry, but frankly it is unethical to sell a service on Fiverr that is against the TOS of the supplier site you use. It’s gonna come back to bite you eventually, mark my words.



And just so you don’t think I’m judging you, and so you don’t think I’m just being a weed in your butt, I’m speaking from personal experience. I’ve been in business for a long time. As an entrepreneur, I’ve tried a whole lot of things that would make the hairs on your neck stand up. I’ve done unethical things in business; I’m no saint and I’m definitely no prude. Most of the unethical stuff I did was really just plain ignorance, not knowing any better. But it always came back to bite me.



The most recent example was with Wikipedia. Our firm used to offer paid Wikipedia editing services. And we made a lot of money doing it. In fact, by 2010, Wikipedia editing had become our most profitable service. We were always ethical; always told our clients the truth; always counseled them to the best of our ability. But you know what? That didn’t make it kosher with Wikipedia. Wikipedia does not like paid editing influencing its encyclopedia. It never has; it never will. Paid editing is almost always against Wikipedia’s TOS. And guess what happened?



At the height of our profitability offering this service, Wikipedia pulled the rug out from under us. They blocked all my staff’s accounts; they banned me. They went on a public witch hunt, exposing me to the public eye in a very damaging way.



You can see the culmination of our dealings with Wikipedia here: http://en.wikipedia.org/wiki/User:Sunflowergal34 . I documented it for posterity! lol.



It hurt. Needless to say, we had to close down this portion of our business. It caused anger, confusion, upset and infighting among our staff. We lost revenues. I had to fire a couple people. Had to reinvent our entire business model. I mean, it was really bad, and for awhile, no one was sure we were gonna survive it.



And all this happened as a result of doing exactly what you’re doing, BigBadBilly: offering a service built on a violation of another site’s TOS. And we were doing this without even knowing that we were doing anything unethical for most of it! I mean, who would think that anyone would have a problem with a PR firm helping its clients edit their Wikipedia article!?!? That’s clearly not as black-and-white as selling fake likes on FB?!?



Moral: Tread lightly, my friends. And don’t say no one warned you when the axe falls on you.



Eric Bryant, CMO

Gnosis Media Group

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About @hotwebideas Discussion about Targeted Followers:



I can’t agree more about Targeted followers! I’ve talked with some internet marketers that have a unique super micro niche, and targeted traffic can get up to 80% conversions (Sales)



I have a Twitter account that I’ve been building for a few years now in the Hip-Hop Producer/Artist niche (And a sub-niche in that niche that’s even more targeted).



I hope to make a successful Twitter promotion gig soon after building it a TINY bit more. (You never know if these real followers I’ve been interacting with at the last minute will lead to more conversions for a buyer)



Hopefully my amount of real followers gained throughout the years, as well as targeted traffic, will make this a valuable resources for buyers in the niche, and lead to some great conversions! Wish me luck! Targeted Traffic for Success!

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