What Makes A Good Squeeze Page?

[qdesigns]

What Is A Squeeze Page?



A squeeze page is a landing page designed to capture opt-in email address from potential subscribers. The goal of a squeeze page is to convince, cajole, or otherwise ”squeeze” a visitor into providing one of their most sought-after and coveted pieces of personal data: the email address.



What Makes A Good Squeeze Page?



As its name suggests, there is an element of intentional yet subtle forcefulness involved in a squeeze page. Think the Star Wars crash compactor scene. Squeeze pages should work a bit like that.



You don’t want to leave those golden geese a means of escape, and putting in as few hyperlinks as possible narrows the walls around your victims prospective clients. A squeeze page should act as an ultimatum for visitors – either take the offer or leave the page. It should be black and white (not literally though – color is actually pretty important!).



In the same vein, content should be kept to a minimum on a squeeze page (at least above the fold – we’ll get into that in a bit). Content bloat only distracts from your offer. That’s another thing – you’ll want a convincing offer. Something shiny, enticing, and desirable. Your offer needs to be worth surrendering an email address for – in online terms an email address is equivalent to a slice of your soul. 🙂