Commercial/Broadcast: YouTube?

[ashtonlayne]

Hi,

If a buyer wanted to use my voice in their YouTube video, would they need to buy a Full Broadcasting license simply because they’d be making money off of the video (YouTube naturally pays its users via monetization), or would they only need to buy the license if the video was specifically intended to promote their business entity(ies) (products, services, etc.)?

Also, if the buyer did purchase a license for a YouTube gig, and then I continued working with them on future YouTube videos, would they need to re-buy the license for every new YouTube gig we’d do together?
…Would they need to re-buy it if the gig moved to a platform besides YouTube?

Thanks!

[cubittaudio]

According to Fiverr’s own terms, it’s all about what they’re going to do with the video.

If it’s advertising something, then Commercial Rights would apply. If it was for example, a video on YouTube that doesn’t advertise anything, but still requires a VO, then Commercial Rights would not apply, regardless of the fact that the buyer might make Adsense revenue from it.

If it’s being used as part of a paid marketing promotion, online or offline, then Broadcast Rights would also apply, on top of the Commercial Usage. So if it’s just sitting on YouTube getting organic traffic, Broadcast wouldn’t apply. But if the buyer started using the video in a paid YouTube advertising campaign, Broadcast Rights would be required.

We apply this on a ‘per-project’ basis. So if a buyer approaches about a video today, we apply whatever is required today. If they come back next week with a new video, that’s a new project, so the charges apply on the new project also.

This is just how we apply it. We aim to be as close to Fiverr’s own definition of the terms as possible in order to avoid confusion with buyers later on down the line. Other VO artists may do it differently.

Hope that helps.

[ashtonlayne]

According to Fiverr’s own terms, it’s all about what they’re going to do with the video.

If it’s advertising something, then Commercial Rights would apply. If it was for example, a video on YouTube that doesn’t advertise anything, but still requires a VO, then Commercial Rights would not apply, regardless of the fact that the buyer might make Adsense revenue from it.

If it’s being used as part of a paid marketing promotion, online or offline, then Broadcast Rights would also apply, on top of the Commercial Usage. So if it’s just sitting on YouTube getting organic traffic, Broadcast wouldn’t apply. But if the buyer started using the video in a paid YouTube advertising campaign, Broadcast Rights would be required.

We apply this on a ‘per-project’ basis. So if a buyer approaches about a video today, we apply whatever is required today. If they come back next week with a new video, that’s a new project, so the charges apply on the new project also.

This is just how we apply it. We aim to be as close to Fiverr’s own definition of the terms as possible in order to avoid confusion with buyers later on down the line. Other VO artists may do it differently.

Hope that helps.

Oooh myy Gooooooosh, everything make sense now. Thank you very much! 😃 I have been enlightened. lol

Wait wait, one more clarification question, just to be 100% sure:

You said that if it’s advertising something, it does require commercial rights, but then you said “[if it’s] a video on YouTube that doesn’t advertise anything, but still requires a VO, then Commercial Rights would [still] apply, regardless of the fact that the buyer might make Adsense revenue from it.” Did you mean, “then Commercial Rights wouldn’t apply?” Because the way that sentence is structured and how you talk about advertising in one sentence, then no advertisement and “regardless of AdSense” in the other sentence makes me think you meant to say that it isn’t required.

So: Commercial License IS definitely required (no matter what) if it’s a VO on YouTube?

[cubittaudio]

According to Fiverr’s own terms, it’s all about what they’re going to do with the video.

If it’s advertising something, then Commercial Rights would apply. If it was for example, a video on YouTube that doesn’t advertise anything, but still requires a VO, then Commercial Rights would not apply, regardless of the fact that the buyer might make Adsense revenue from it.

If it’s being used as part of a paid marketing promotion, online or offline, then Broadcast Rights would also apply, on top of the Commercial Usage. So if it’s just sitting on YouTube getting organic traffic, Broadcast wouldn’t apply. But if the buyer started using the video in a paid YouTube advertising campaign, Broadcast Rights would be required.

We apply this on a ‘per-project’ basis. So if a buyer approaches about a video today, we apply whatever is required today. If they come back next week with a new video, that’s a new project, so the charges apply on the new project also.

This is just how we apply it. We aim to be as close to Fiverr’s own definition of the terms as possible in order to avoid confusion with buyers later on down the line. Other VO artists may do it differently.

Hope that helps.

Whoops, sorry, have edited my original post.

If it’s advertising something, then Commercial Rights would apply. If it was for example, a video on YouTube that doesn’t advertise anything, but still requires a VO, then Commercial Rights would not apply, regardless of the fact that the buyer might make Adsense revenue from it.

[ashtonlayne]

Whoops, sorry, have edited my original post.

If it’s advertising something, then Commercial Rights would apply. If it was for example, a video on YouTube that doesn’t advertise anything, but still requires a VO, then Commercial Rights would not apply, regardless of the fact that the buyer might make Adsense revenue from it.

Awesome. Makes sense now.

Thanks again!