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? A personal view of Fiverr business model change


juanwriter

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Also, actively researching other platforms to take my business elsewhere.

Fiverr is joke nowadays. Think and research, How many “apple” company/brand in this earth - Who do afford 10000$ for a logo design. 😄

There are many companies that can and will purchase a logo for that amount if not more.

No need to be even remotely big as Apple.

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I believe this to be true.

  • voiceoverpete: You may wish chat with some PRO’s about their experience Chris. Personally, I don’t want it. For me, it is all about the money. Seems like Level 2 and TRS are making much more money than any one of the PRO’s. So do what is best for your business, but ‘show me the money!’. (Jerry McQuire). :slight_smile:

Seems like Level 2 and TRS are making much more money than any one of the PRO’s.

How did you arrive to that conclusion?

The majority of Pro sellers in my category were not fiverr sellers, were brought in from the outside with very poor orientation/onboarding process.

They set their prices really high without even trying to make their gigs appealing. The “my portfolio speaks for itself” notion that they will get sales simply because they produce great results means nothing on this platform.

On the other hand I see a handful of Pro sellers -in two specific categories- that make a lot more money that TRS do currently.

I don’t think you need the Pro badge to start offering a more Premium service.

“If you build it, they will come”.

The new wave of Pro sellers will be “regular” Fiverr sellers who pivoted and started offering a premium product.

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I am trying to think of a logical reason for only showing the previous 60 days of reviews.

Maybe this is supposed to help Pro sellers get more orders by making regular sellers all look like they just began selling recently and are unproven. It really hurts higher priced sellers especially, who get fewer orders but have higher priced orders. It will remove a lot of competition for the higher priced gigs.

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Seems like Level 2 and TRS are making much more money than any one of the PRO’s.

That will always be the case. While they try to market these expensive things, the small ones more accessible are making sale after sale. Is a number’s game. You can’t tell me that a small percentage of the clients (maybe 1%) that are willing to spend money on a Pro gig bring the same amount of cash in as the majority of buyers. I bet they don’t even come close.

While I have no problem with promoting their PROs, they should learn to respect the cash bringers in here. If we are gone, Fiverr is gone. End of story.

I don’t see any veteran being happy with how they are treated here these days. If they keep testing our limits this way, something will happen eventually. I personally think they are laying the foundation of their own downfall. I wish they see it in time to change it for the better.

122487_1.png manucornel:

Seems like Level 2 and TRS are making much more money than any one of the PRO’s.

That will always be the case. While they try to market these expensive things, the small ones more accessible are making sale after sale. Is a number’s game. You can’t tell me that a small percentage of the clients (maybe 1%) that are willing to spend money on a Pro gig bring the same amount of cash in as the majority of buyers. I bet they don’t even come close.

While I have no problem with promoting their PROs, they should learn to respect the cash bringers in here. If we are gone, Fiverr is gone. End of story.

It’s all about targets. For now, Fiverr buyer base is targeted to individuals, small business, reselling, entrepeneurs… believe me, most of the PRO services are at a good, business prince range, they are not expensive at all. The problem here is sellers and buyers have a minimalistic, very low price budget mind. I see everyday a lot of sellers that just don’t value their work, selling their time and efforts at ridiculous prices (at least for a first world economy). Also, I see buyers that come here just to take advantage of almost slavery work. The prices are so minimal that the marketplace lacks of a serious, business appareance and feeling.

What Fiverr team did is introducing a new tier to bring new fresh air to solve this situation. The idea is good, as I said, but not the implementation. That’s why veteran, regular sellers fulfill more orders than PRO sellers. The buyers are more close to regular sellers than PRO.

Is this marketplace healthy? Well… being honest, I think not. Fiverr SHOULD DO something about it. We need a more professional base customer. But, how they can do that business model change? Or… it can be really accomplished?

I think yes, but the measures have to be clever, well thought, and business oriented. Fiverr must keep their workforce, the ones that works well and proved their valuable results, and try to move to a more business grade tier, while keeping the fast/cheap services for the individuals and low budget people.

While the PRO thing may appear as a solution, the implementation is not. Because, rather to create a new tier, they are just downgrading the existing seller base to accomodate the new PRO sellers, which only leads to a total disaster, as the target buyer base just don’t match.

The efforts on the PRO sellers must be done through marketing and only marketing, trying to get into the right niches (medium size business that needs the services offered here), while keeping the veteran seller/buyer base, and upgrading the requisites to get into Fiverr as a seller. That’s the best way to get this marketplace to be regarded as a business grade service provider.

The marketing campaigns don’t follow that idea. Rather than hiring a big name musician, I would have hired a well known CEO or businessman, a business authority. I would rather tried to get into serious business environment, entrepeneurs, coworking spaces, startups… those are willing to pay $1500 for a logo, because they know how important it is.

I would have hired lots of brand ambassadors to get into those environments, people that know those places, that actually go physically there, and talk about Fiverr, and distributed some merchandising there like pens, backpacks, vouchers… make them our new high tier buyers.

Instead of paying a rather naive (even offensive) marketing campaign trying to get more sellers here (no, low quality sellers don’t attract buyers, this is not AV** or some pyramidal structure were your customers sells your products to others, most sellers here are searching for traffic, they don’t have by themselves), make a good, professional, business grade marketing campaign on real platforms like linkedin, not facebook (bleh).

You want Fiverr professional, dear Fiverr team? Well, start doing the right things. Not downgrading the marketplace, doing UI changes that hinders sellers in a “subtle” (well, more like obvious) way.

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I got hand-picked so from a begginers point of view it has given me 10 sales. And gave me the boost I needed so I can’t complain. Any model that does not stink of a socialist approach is a good one. A level playing field is not good. Capitalism works. I feel sorry for people that have worked hard over the years to be to top sellers. that helped build the site. But what goes up must come down, gravity sucks

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I got hand-picked so from a begginers point of view it has given me 10 sales. And gave me the boost I needed so I can’t complain. Any model that does not stink of a socialist approach is a good one. A level playing field is not good. Capitalism works. I feel sorry for people that have worked hard over the years to be to top sellers. that helped build the site. But what goes up must come down, gravity sucks

I got hand-picked so from a begginers point of view it has given me 10 sales

Hand-picked by Fiverr? How?

In the original post where he says "the “handpicked 1%” isn’t he talking about the Pro sellers, with the “Pro” badge?

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I got hand-picked so from a begginers point of view it has given me 10 sales

Hand-picked by Fiverr? How?

In the original post where he says "the “handpicked 1%” isn’t he talking about the Pro sellers, with the “Pro” badge?

I’m just saying from my point of view the new business model has worked for me. I just started when the change happened. I think Pro is something to aspire to , like the guy who drives around the block in his new $90.000 Porche

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I’m just saying from my point of view the new business model has worked for me. I just started when the change happened. I think Pro is something to aspire to , like the guy who drives around the block in his new $90.000 Porche

like the guy who drives around the block in his new $90.000 Porche

Something to aspire to? Really?

the new business model

It’s an old business model actually. See picture below:

business_model.png.71932cfc3203d9e24b4ef71178ef710c.png

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I’m just saying from my point of view the new business model has worked for me. I just started when the change happened. I think Pro is something to aspire to , like the guy who drives around the block in his new $90.000 Porche

I got hand-picked so from a begginers point of view it has given me 10 sales. And gave me the boost I needed so I can’t complain. Any model that does not stink of a socialist approach is a good one. A level playing field is not good. Capitalism works. I feel sorry for people that have worked hard over the years to be to top sellers. that helped build the site. But what goes up must come down, gravity sucks

Hi, and welcome to Fiverr. As all things in life, experience is the best asset in business world, and here, in Fiverr, is the same. Soon you will realize how this new model hurts your business here, despite your 10 sales, as you will have to face the lack of regular buyers, which will make you “loose” your stars in 60 days.

In fact, what I have posted benefits mainly people like you, though due to your lack of experience in Fiverr market, you may think it is a good move for your personal benefit. But I am talking about the WHOLE market, including your business you just started. Please read the post carefully. The problem with gravity is that, how it is now, will make you have a hard time to go up, harder than before the new model. Veteran sellers and TRS have a good returning buyers base to keep the 60-days reviews up an running.

But really, that’s not the main concern. The main point here is the downgrade of all market from a buyers point of view, nothing to do with your rising talent badge. In fact, I bet you can handle your orders professionally and efficent, but not all new sellers can or have any business experience, which can lead to a horrible buyers experience if encouraged to hire those services. Yes, we all have to start sometime, and yes, we need support, but, as you said, this is Capitalism, and you have less experience and don’t have proven record of sucessful sales. In fact, receiving an artifical support is an artificial economic interventionism in the marketplace, and you know? Capitalism don’t like interventionism.

I like the spirit though, and I welcome your message, any experience and opinion matters.

I wish you good luck and good sales in Fiverr!

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Things are getting harder day by day however let us hope everything goes well and soon there will be ease for the Sellers. Every update affects the Sellers from my point of view.

Things are getting harder day by day however let us hope everything goes well and soon there will be ease for the Sellers. Every update affects the Sellers from my point of view.

I have faith in Fiverr team, so I think this is just another step in the process of building a great marketplace. Keep doing the good work.

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Things are getting harder day by day however let us hope everything goes well and soon there will be ease for the Sellers. Every update affects the Sellers from my point of view.

I have faith in Fiverr team, so I think this is just another step in the process of building a great marketplace. Keep doing the good work.

I have faith in Fiverr team, so I think this is just another step in the process of building a great marketplace. Keep doing the good work.

I do agree but basically before that 60 days review system I used to think FIverr is trying to put in Quality. But now it’s quantity the more reviews you got the more it’s better so quantity over quality I guess!

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I have faith in Fiverr team, so I think this is just another step in the process of building a great marketplace. Keep doing the good work.

I do agree but basically before that 60 days review system I used to think FIverr is trying to put in Quality. But now it’s quantity the more reviews you got the more it’s better so quantity over quality I guess!

143105_1.png naikoosuhaib:

I have faith in Fiverr team, so I think this is just another step in the process of building a great marketplace. Keep doing the good work.

I do agree but basically before that 60 days review system I used to think FIverr is trying to put in Quality. But now it’s quantity the more reviews you got the more it’s better so quantity over quality I guess!

Well, let’s wait a bit, they are looking into it. Besides, now is quality and quantity, because now a single bad review impacts your average rating deeply (60 days average), so you can’t afford a low quality delivery. I think sellers with batch orders, big projects, or returning buyers who don’t left ratings may be more concerned than others.

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110191_1.png juanwriter:

I have faith in Fiverr team, so I think this is just another step in the process of building a great marketplace. Keep doing the good work.

I do agree but basically before that 60 days review system I used to think FIverr is trying to put in Quality. But now it’s quantity the more reviews you got the more it’s better so quantity over quality I guess!

Well, let’s wait a bit, they are looking into it. Besides, now is quality and quantity, because now a single bad review impacts your average rating deeply (60 days average), so you can’t afford a low quality delivery. I think sellers with batch orders, big projects, or returning buyers who don’t left ratings may be more concerned than others.

I think sellers with batch orders, big projects, or returning buyers who don’t left ratings may be more concerned than others.

Yes, that is also issue because in 10 orders atleast 1-2 will be there who never leave review.

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Guest websiteexpert2

I applied two times, and I got rejected. It doesn’t matter what I have in my portfolio, the quality of my work, what matters is that you have a diploma or degree in the field that you apply for, or did some work for popular clients (rising startups, and etc). That gives you weight! If I don’t have that, it’s hard for Fiverr to sell me as a pro.

For example, you have an awesome track record off Fiverr, and a college degree in your field (you have in directing which is closely related to your work). On the other hand, I don’t have a college degree in design, but in agriculture, my clients are mostly small companies without large presence, I don’t have a lot of followers on my social media pages, and that’s why I won’t be a pro anytime soon, same goes for Chrisdata.

I am not attacking neither you or any pro on this platform. In a matter of fact, Fiverr PRO is a great thing as it might attract different kinds of clients in the long run which can benefit us the regular sellers. For now, I have a mixed opinion, and I rather not share it completely. 🙂

I applied two times, and I got rejected. It doesn’t matter what I have in my portfolio, the quality of my work, what matters is that you have a diploma or degree in the field that you apply for

This is a bit harsh considering we are here to do what we love.

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Yep sucks, I consider myself a veteran and been on this platform for a long time, this 60 days thing has negatively affected me, I now get less than 5 inquiries a week , before this it was over 3-5 daily , but what can we do its their platform and they do what they want, and from what I can see , they are not going to change it ,no matter how many times we rant over here, its sad

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Welcome to this thread.

Please note that I am not an employee of Fiverr, nor I have any relation to the company but to be a user (seller) for almost two years in this platform. What comes below is just my personal opinion, and I may be wrong (probably) or right, but that does not matter. I just want to write it just to provide some feedback to Fiverr.

If you are here, you may know already about the change Fiverr introduced in the way we see Sellers ratings. Now, only the last 60 days ratings are shown in the Gig ad. In desktop, if you hover over ratings in Gig window using your mouse, a small window pops up and show the lifetime ratings and the last 60 days totals. But if you don’t do it, you don’t see the lifetime ratings for the Gig.

In mobiles are worse, as there is no cursor to hover over the ratings, hence there is no lifetime ratings information if you don’t enter the Gig and look for that information specifically (which, by the way, is a bit hidden).

But this “small” change implies too much for Fiverr business model. In fact, this strikes at the heart of the Fiverr concept, and I will show you in this article why, and how this can lead to a total change in the business model.

We all know it, online freelance marketplaces heavily rely in building a trustful environment. If you have to spend you hard earned bucks in a digital place, you want it secure, and you want the best experience possible. There are mainly two options here:

  • Use a review/rating system to build authority and confidence.
  • Use brand building methodologies (make people trust Fiverr brand).

Fiverr is going from A to B. They are changing the user rating based model to get into a brand name based model. But… this can completely destroy the business in the process.

This is a very delicate time. I think no one has done this before.

WHY THE CHANGE

I do not have the numbers with me, nor I can access the data. But I think the brand suffer from a bad user perception of being cheap and without quality. The marketing campaigns made in the past did not help, in fact, made this worse. So, the idea of Pro was introduced to counteract this vision, and build up a quality feeling for the marketplace.

THE CHANGE IMPLEMENTATION

The first step was obvious: introduce the Pro seller to the marketplace, and populate it. However, this movement had a very painful side effect. Now, the regular sellers are “not” Pro, so buyers overall quality perception decreased more. The first step was a setback.

The Pro stats were also disappointing in some cases, with low ratings and feedback. It is not rare to see Pro Gigs with 4-5 reviews and less than 4 star rating average. Buyers expectations were too high for the actual delivery. The reason is easy: there are no real difference between the regular/veteran sellers and Pro sellers. In fact, some Pro sellers are “just regular” sellers rebranded, but with a different approach, mostly in price range. Now it is Fiverr who warrant the results, rather than other users (the “handpicked 1%”). The B model approach.

So, we have a problem here. Next action? Well, let’s make a monthly evaluation, a hard one, so we can achieve two main goals: increasing buyer satisfaction using seller fear of being demoted, and lowering the overall ratings (level tier/average rating). Pro sellers are immune to this (of course, B model).

And now, here comes the “big beast”, the worst idea behind the process: let’s make all marketplace even. How to achieve that? Easy, let’s make it remember only the last 2 months for regular sellers, but not for Pro.

THE DISASTER

The idea, though it follows the main goal of making Fiverr a Pro brand, can totally destroy the business model. Let’s check how it looks now:

This is the page I get when I enter in Photoshop Editing. We see here the changes in action. The facts:

  • We see 2 Top Rated Sellers, but their reviews are 44 of 62, instead of 177 and 240. Lowered numbers, but also, the 62(240) has a rating of 4.9 overall in the last 60 days, but Gig lifetime rating is 5 stars. So, both TRS have their stats downgraded from lifetime stats to this last 60 days stats.
  • There is one level 1 seller with 30 ratings, but he/she has 151 in lifetime. Again, downgraded. Also, this is not a “real” level 1 seller. Downgraded also in level due to monthly evaluations.
  • Then we see 7 new sellers, 3 below 30 ratings, 4 without ratings but “Rising Talent” label.
  • And finally, 2 Pro sellers with a noticeable price difference, without ratings, but with an “interesting” buy & review label (B model again, this is not a label earned but gifted).

Of 12 Gigs, 75% are just new sellers/new gigs (PROs don’t have any sell also) when you get into the main Photoshop Editing section if you don’t select any filter. Also, veterans are downgraded so they appear closer to the unrated Pros and new sellers. The gap is less noticeable.

Why all of this?

THE TERRIBLE TRUTH

With the last movement, a painful side effect has struck the marketplace. It’s easy to spot: now Fiverr looks like a Fiverr clone. At first glance, now this platform looks like a new website. Sellers have lost their seniority, the ratings are so low it looks like there is almost no traffic here. If we look the Photoshop Editing front page, the reviews are all under one hundred. Only some sellers have enough orders per month to go over 100 ratings, and all are teams or fast gigs. The regular freelancer will be around 10-60.

The fact is this a major loss for everyone: buyer perception is now awful. “This is a new marketplace or what? Sellers have few ratings or not even one in front page.”

Basically, Fiverr is now 2 months old.

MY PERSONAL OPINION

I understand why the Pro movement and why Fiverr wants to create a professional look. I even support the idea. BUT, the implementation is really unfortunate.

The loses of this process are just too high:

  • Veteran sellers feel now betrayed and they have lost all their confidence in the platform, and already looking for alternatives. Loosing veterans is loosing Fiverr business.
  • New sellers, though they may think it is a nice scenario for them, it’s not, as their hard earned stars will “disappear” after 60 days, and with no returning buyers to support their ratings, they will work hard for nothing. In fact, new sellers are the ones that will suffer more from this.
  • Pro sellers may think this is the best scenario for them, but this is not. A platform without seniority is a dead platform. Pro can’t live without regular sellers because Fiverr brand is not strong enough to support them alone.
  • Fiverr is risking their base players, and that will hit hard in their income and business trust. The brand name will be destroyed after that, and the Pro effect just don’t work.

Let’s face it: the B model is not for Fiverr, or, at least, is almost impossible to achieve using the Pro idea. You may be burning the ships to get something which value is uncertain.

Every hour this change is live, every hour we are loosing customers. ALL OF US.

THE PETITION

Though I support Fiverr team and the idea behind this, the implementation is absolutely business killer. I will survive this, and some veterans perhaps, but when I get no new customers here due to the terrible changes, and the orders of returning buyers decrease slowly, this platform will be dead for me. And all the effort made along these 2 years will be for nothing, only for a handful of bucks.

This is discouraging, and this is my petition:

  • Revert the unfortunate changes, specially the 60-day ratings.
  • Give all the sellers the opportunity to become PRO fulfilling public and clear requirements (like another tier in fact, something between Level 2 and TRS with special conditions).
  • Improve the search engine to reflect authority of Gigs.
  • Improve the reputation rewards and create a strong approval system for the ones that want to become a seller here or publish a gig. That WILL improve overall quality better than other measures. It is discouraging to see a 9 yo child selling Minecraft configurations, against the TOS due to his age, and still his gig got approved. A well known forum made fun with that, decreasing Fiverr brand name perception (again).
  • Use Fiverr as a freelance marketplace, not for “other” unknown purposes. Thank you. ←
  • Fight the chargebacks and force Paypal to be reasonable (no more 3 months CB or orders cancellations). I bet you have strong executives that can negotiate it efficiently.

Some of you may think that Fiverr rules as they want, neoliberalism told us that. But I think not. Every time I put my heart, effort, soul and hopes here, I own a piece of Fiverr. By now, a lot of us are in fact part of this company, and we may not be legal employees, but we are part of it.

I hope you listen to us.

Thank you.

Juan

Spanish Works Content & Translation Manager

PS: I may edit to fix typos and grammar, as I wrote this quite fast as I am overbooked. Sorry about that.

Mod Note (Openly by fonthaunt): I know some folks are interested in this thread, both lurkers and posters. I just want to remind everyone to self-moderate, post within the guidelines, avoid personal attacks and don’t give mods or staff a reason to edit/remove stuff.

Improve the search engine to reflect authority of Gigs.

Yes please. I feel veterans should have superiority over newer sellers. We have been here longer, we have worked hard, and we are EXPERIENCED. Why would someone who started Fiverr 2 weeks ago be placed higher than someone who has been here for atleast 2-3 years? If a new buyer purchases a gig from a newer seller who is not familiar with the Fiverr system yet and messes up they will leave the site.

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Improve the search engine to reflect authority of Gigs.

Yes please. I feel veterans should have superiority over newer sellers. We have been here longer, we have worked hard, and we are EXPERIENCED. Why would someone who started Fiverr 2 weeks ago be placed higher than someone who has been here for atleast 2-3 years? If a new buyer purchases a gig from a newer seller who is not familiar with the Fiverr system yet and messes up they will leave the site.

Yes please. I feel veterans should have superiority over newer sellers. We have been here longer, we have worked hard, and we are EXPERIENCED.

Well, I don’t really think is about being superior over new sellers. In fact, I don’t see it from the sellers point of view. Instead, I view the problem from the buyers point of view.

As a buyer, I want to receive the best offers so my experience is the best possible. Proven and veteran sellers which fulfill the quality requirements are more likely to provide that experience, so impressions for them must be favored. Fortunately, there is plenty of space, and a veteran seller can fill their work queue and go OOO, so new sellers have a nice opportunity to get into search in high places.

All sellers wants an opportunity to show their talent when they create their first Gig. But remember this if you are a new seller and you are reading this: one day, you will be a veteran. And that day, you will thank being respected for all the work and passion you have put here. All good things in life are hard to get, and the harder they are, the more rewarding.

Besides all of that, as I have said, new sellers are not benefited in this new system. I explain it in the post. Search engine should reflect authority for buyers benefit really.

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I think you’re spot-on.The idea of a service like Fiverr Pro is great, but the way Fiverr handled it from the start was a mistake, in my opinion. While there are many sellers proving the norm wrong, Fiverr does have a reputation as a place to get low-quality work done on the cheap. Fiverr specifically markets to entrepreneurs and start-up businesses that don’t have the funds to pay professional rates.

Then, they create Fiverr Pro and market it as the exact opposite: high-end, high-quality work for people willing and able to pay premium rates. The two perceptions of the same brand don’t work together at all. They should have created a new brand and a new platform for the Pro idea.

I don’t think they can maintain the quality and price gap indefinitely. Now, they have two choices: remove Pro from Fiverr, or make the platform Pro-only, or close to Pro-only. That appears to be what they’re trying to do. If they continue to do so, they will lose their current customer base; their current customers are not the right market for Fiverr Pro. The results could be disastrous for Fiverr and for sellers.

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Fiverr went downhill from the moment they introduced the evaluation process. Everyone was living in their own little paradise where all they cared was giving quality work and getting more orders in return. Since then, some of the worst decisions have been made. Automatic demotions, TRS dummy messages, Fiverr Pro and now the reviews.

As many of you guys said, Fiverr Pro should’ve been a completely new brand, or at least a new website and not interfere with the previous seller platform. Everytime you search on the Fiverr homepage, you have PROs there but that doesn’t happen when you do on the Fiverr Pro homepage. It’s really annoying when the platform you work “on” , makes you work “for” them. Greedy and not to mention the $2 service fee they’ve added. I haven’t received a single tip this month. (Highest total was $300 before they did that).

Reviews on the other hand, see below:

2007656784_ScreenshotatSep1201-30-14.png.084cb5046700df657cfdbc482d7900b3.png

How am I supposed to compete?

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I think you’re spot-on.The idea of a service like Fiverr Pro is great, but the way Fiverr handled it from the start was a mistake, in my opinion. While there are many sellers proving the norm wrong, Fiverr does have a reputation as a place to get low-quality work done on the cheap. Fiverr specifically markets to entrepreneurs and start-up businesses that don’t have the funds to pay professional rates.

Then, they create Fiverr Pro and market it as the exact opposite: high-end, high-quality work for people willing and able to pay premium rates. The two perceptions of the same brand don’t work together at all. They should have created a new brand and a new platform for the Pro idea.

I don’t think they can maintain the quality and price gap indefinitely. Now, they have two choices: remove Pro from Fiverr, or make the platform Pro-only, or close to Pro-only. That appears to be what they’re trying to do. If they continue to do so, they will lose their current customer base; their current customers are not the right market for Fiverr Pro. The results could be disastrous for Fiverr and for sellers.

Start looking for job on new platform

Its going downhill from now, Im pretty sure

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I’m just saying from my point of view the new business model has worked for me. I just started when the change happened. I think Pro is something to aspire to , like the guy who drives around the block in his new $90.000 Porche

Yeah it would be something to aspire to, if they had strong portfolio and if couple of them are not stealing work from others and calling themselves a PRO.

Cut the c**p mate

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Yup sales are going down month by month and I am updating my profile on other freelance platforms. I used to fully rely on Fiverr but now I cont rely on fiver alone. I think most of the veteran Fiverr sellers are in same situation. If I get more sales on other freelance platform(s), there is a chance that I can concentrate more on that platform and ignore Fiverr. Now I am wondering what will happen to Fiverr if most of the senior Fiverr sellers get more sales on some other freelance platforms and concentrate more on that?

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Welcome to this thread.

Please note that I am not an employee of Fiverr, nor I have any relation to the company but to be a user (seller) for almost two years in this platform. What comes below is just my personal opinion, and I may be wrong (probably) or right, but that does not matter. I just want to write it just to provide some feedback to Fiverr.

If you are here, you may know already about the change Fiverr introduced in the way we see Sellers ratings. Now, only the last 60 days ratings are shown in the Gig ad. In desktop, if you hover over ratings in Gig window using your mouse, a small window pops up and show the lifetime ratings and the last 60 days totals. But if you don’t do it, you don’t see the lifetime ratings for the Gig.

In mobiles are worse, as there is no cursor to hover over the ratings, hence there is no lifetime ratings information if you don’t enter the Gig and look for that information specifically (which, by the way, is a bit hidden).

But this “small” change implies too much for Fiverr business model. In fact, this strikes at the heart of the Fiverr concept, and I will show you in this article why, and how this can lead to a total change in the business model.

We all know it, online freelance marketplaces heavily rely in building a trustful environment. If you have to spend you hard earned bucks in a digital place, you want it secure, and you want the best experience possible. There are mainly two options here:

  • Use a review/rating system to build authority and confidence.
  • Use brand building methodologies (make people trust Fiverr brand).

Fiverr is going from A to B. They are changing the user rating based model to get into a brand name based model. But… this can completely destroy the business in the process.

This is a very delicate time. I think no one has done this before.

WHY THE CHANGE

I do not have the numbers with me, nor I can access the data. But I think the brand suffer from a bad user perception of being cheap and without quality. The marketing campaigns made in the past did not help, in fact, made this worse. So, the idea of Pro was introduced to counteract this vision, and build up a quality feeling for the marketplace.

THE CHANGE IMPLEMENTATION

The first step was obvious: introduce the Pro seller to the marketplace, and populate it. However, this movement had a very painful side effect. Now, the regular sellers are “not” Pro, so buyers overall quality perception decreased more. The first step was a setback.

The Pro stats were also disappointing in some cases, with low ratings and feedback. It is not rare to see Pro Gigs with 4-5 reviews and less than 4 star rating average. Buyers expectations were too high for the actual delivery. The reason is easy: there are no real difference between the regular/veteran sellers and Pro sellers. In fact, some Pro sellers are “just regular” sellers rebranded, but with a different approach, mostly in price range. Now it is Fiverr who warrant the results, rather than other users (the “handpicked 1%”). The B model approach.

So, we have a problem here. Next action? Well, let’s make a monthly evaluation, a hard one, so we can achieve two main goals: increasing buyer satisfaction using seller fear of being demoted, and lowering the overall ratings (level tier/average rating). Pro sellers are immune to this (of course, B model).

And now, here comes the “big beast”, the worst idea behind the process: let’s make all marketplace even. How to achieve that? Easy, let’s make it remember only the last 2 months for regular sellers, but not for Pro.

THE DISASTER

The idea, though it follows the main goal of making Fiverr a Pro brand, can totally destroy the business model. Let’s check how it looks now:

This is the page I get when I enter in Photoshop Editing. We see here the changes in action. The facts:

  • We see 2 Top Rated Sellers, but their reviews are 44 of 62, instead of 177 and 240. Lowered numbers, but also, the 62(240) has a rating of 4.9 overall in the last 60 days, but Gig lifetime rating is 5 stars. So, both TRS have their stats downgraded from lifetime stats to this last 60 days stats.
  • There is one level 1 seller with 30 ratings, but he/she has 151 in lifetime. Again, downgraded. Also, this is not a “real” level 1 seller. Downgraded also in level due to monthly evaluations.
  • Then we see 7 new sellers, 3 below 30 ratings, 4 without ratings but “Rising Talent” label.
  • And finally, 2 Pro sellers with a noticeable price difference, without ratings, but with an “interesting” buy & review label (B model again, this is not a label earned but gifted).

Of 12 Gigs, 75% are just new sellers/new gigs (PROs don’t have any sell also) when you get into the main Photoshop Editing section if you don’t select any filter. Also, veterans are downgraded so they appear closer to the unrated Pros and new sellers. The gap is less noticeable.

Why all of this?

THE TERRIBLE TRUTH

With the last movement, a painful side effect has struck the marketplace. It’s easy to spot: now Fiverr looks like a Fiverr clone. At first glance, now this platform looks like a new website. Sellers have lost their seniority, the ratings are so low it looks like there is almost no traffic here. If we look the Photoshop Editing front page, the reviews are all under one hundred. Only some sellers have enough orders per month to go over 100 ratings, and all are teams or fast gigs. The regular freelancer will be around 10-60.

The fact is this a major loss for everyone: buyer perception is now awful. “This is a new marketplace or what? Sellers have few ratings or not even one in front page.”

Basically, Fiverr is now 2 months old.

MY PERSONAL OPINION

I understand why the Pro movement and why Fiverr wants to create a professional look. I even support the idea. BUT, the implementation is really unfortunate.

The loses of this process are just too high:

  • Veteran sellers feel now betrayed and they have lost all their confidence in the platform, and already looking for alternatives. Loosing veterans is loosing Fiverr business.
  • New sellers, though they may think it is a nice scenario for them, it’s not, as their hard earned stars will “disappear” after 60 days, and with no returning buyers to support their ratings, they will work hard for nothing. In fact, new sellers are the ones that will suffer more from this.
  • Pro sellers may think this is the best scenario for them, but this is not. A platform without seniority is a dead platform. Pro can’t live without regular sellers because Fiverr brand is not strong enough to support them alone.
  • Fiverr is risking their base players, and that will hit hard in their income and business trust. The brand name will be destroyed after that, and the Pro effect just don’t work.

Let’s face it: the B model is not for Fiverr, or, at least, is almost impossible to achieve using the Pro idea. You may be burning the ships to get something which value is uncertain.

Every hour this change is live, every hour we are loosing customers. ALL OF US.

THE PETITION

Though I support Fiverr team and the idea behind this, the implementation is absolutely business killer. I will survive this, and some veterans perhaps, but when I get no new customers here due to the terrible changes, and the orders of returning buyers decrease slowly, this platform will be dead for me. And all the effort made along these 2 years will be for nothing, only for a handful of bucks.

This is discouraging, and this is my petition:

  • Revert the unfortunate changes, specially the 60-day ratings.
  • Give all the sellers the opportunity to become PRO fulfilling public and clear requirements (like another tier in fact, something between Level 2 and TRS with special conditions).
  • Improve the search engine to reflect authority of Gigs.
  • Improve the reputation rewards and create a strong approval system for the ones that want to become a seller here or publish a gig. That WILL improve overall quality better than other measures. It is discouraging to see a 9 yo child selling Minecraft configurations, against the TOS due to his age, and still his gig got approved. A well known forum made fun with that, decreasing Fiverr brand name perception (again).
  • Use Fiverr as a freelance marketplace, not for “other” unknown purposes. Thank you. ←
  • Fight the chargebacks and force Paypal to be reasonable (no more 3 months CB or orders cancellations). I bet you have strong executives that can negotiate it efficiently.

Some of you may think that Fiverr rules as they want, neoliberalism told us that. But I think not. Every time I put my heart, effort, soul and hopes here, I own a piece of Fiverr. By now, a lot of us are in fact part of this company, and we may not be legal employees, but we are part of it.

I hope you listen to us.

Thank you.

Juan

Spanish Works Content & Translation Manager

PS: I may edit to fix typos and grammar, as I wrote this quite fast as I am overbooked. Sorry about that.

Mod Note (Openly by fonthaunt): I know some folks are interested in this thread, both lurkers and posters. I just want to remind everyone to self-moderate, post within the guidelines, avoid personal attacks and don’t give mods or staff a reason to edit/remove stuff.

Veteran sellers feel now betrayed and they have lost all their confidence in the platform , and already looking for alternatives. Loosing veterans is loosing Fiverr business .

strongly agree it already happened with me .

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