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? A personal view of Fiverr business model change


juanwriter

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You know what annoys me the most? I have never to this day seen an ad for Fiverr anywhere. On the other hand, whenever I open any site I see ads from 3 different freelancing sites.

Same. I think Fiverr has a bit of an ego and thinks it doesn’t need to advertise. This might have been justified in the past. However, with Pro, it is Fiverr not getting the blooming message out and just hoping it will pick up, that is resulting in the quagmire we have today.

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Same. I think Fiverr has a bit of an ego and thinks it doesn’t need to advertise. This might have been justified in the past. However, with Pro, it is Fiverr not getting the blooming message out and just hoping it will pick up, that is resulting in the quagmire we have today.

All the stuff going on with Fiverr is really having toll on me, It’s been one thing after another these past few months.

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I couldn’t get what you all are ranting about until I viewed my category in incognito mode. Then I went “Oh.”

This is doing what I’ve never seen a platform that is interested in selling my services (hypothetically, I guess, I don’t even know anymore) - deliberately and effectively hiding my achievements from view.

Because let’s not with the “the evaluation period is 60 days so it makes sense”. If they wanted a potential buyer to be aware these are not the lifetime reviews, they’d put “Last 60 days” in that friendly fun yellow right next to the star, no hovers or extra clicks. The hover is there so we as sellers don’t freak out right away, it’s cosmetic and useless in a way “close your own orders, yay” is cosmetic and useless.

Anyway. Beautiful article, Juan. A bit dramatic but I personally do feel dramatic about the entire situation, so it fits. 🙂

I couldn’t get what you all are ranting about until I viewed my category in incognito mode. Then I went “Oh.”

Thank you for the suggestion. Just checked mine and 3 of my gigs show the rating for 60 days, but two of them show all of them. I am 100% sure of this because on one of them I haven’t had a sale for about 6 months I think.

Edit:

Scratch that. I see the lifetime feedbacks when I view it, but when I click on it it shows ZERO!!!

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All the stuff going on with Fiverr is really having toll on me, It’s been one thing after another these past few months.

All the stuff going on with Fiverr is really having toll on me, It’s been one thing after another these past few months.

Me too. I didn’t want to be thinking about Fiverr right now. I wanted to work as normal until October, then fly away and be happy with a considerable drop in earnings thereafter due to vacation mode and loss of all my local business. Now Fiverr is grinding to a halt and it’s not even worth trying to find a work around.

Just do what I’m doing. Most of us are now newbies on Fiverr and now always will be. In this case, be a newbie somewhere else and only deal with Fiverr if and when orders come in. You can’t do anything else anyway. Facebook, Linkedin, and Reddit banning Fiverr links pretty much makes everything but paid marketing useless. (Not that I would ever recommend what most people consider SM marketing.)

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So would anyone with real authority see this? Do they even care? Is there a seller community manager who sends our pleas to them? Is there ?

So would anyone with real authority see this?

Yes, it’s been linked to staff. Hope they will take some of the feedback into consideration.

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I just saw an ad for fiverr on YouTube last night, a brief video. It displayed a gig I had been looking at and said something like “looking for this?” and then the big fiverr logo.

I think it’s cool that they can tell what gig I was looking at and put it as the first thing you see in a video. It came as a jolt to see that.

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But the fun isn’t over yet… the five stars icons are gone, now we have only 1 star and numbers… that means something?:

I just saw this. It is just horrendous.

I also just noticed that Wyclef Jean has been kind enough to hand pick a lot of Pro music gigs (most without reviews) as his best recommended for Fiverr buyers.

Next us writers will have J.K. Rowling dragged in to say: "I’ve worked with absolutely none of these people. Nor do I know any of them. Trust me, though. You’re definitely making a safe buying choice when you buy from people priced at $100 - $1,000 recommended by me personally."

Anyway, I’m setting up shop on a brand new Fiverr clone today and pulling out all my marketing phasers. Once that is done, I’m rebooting a couple of other platforms I haven’t used in years and uploading a library of new samples to my main Pro writing platform. - They do translation to 😉 but I’m afraid I can’t mention it’s name here.

Then I’ll be indulging in a quiet night in with Seven and Janeway. 🙂

Edit: I just realized why Fiverr might have done this. Now if you have poor feedback, it’s not even noticeable.

Screenshot%20at%202018-08-19%2016-01-46

No more visibly low stars, just a number. It’s like Fiverr is doing everything it can to reinvent basic consumer behavioral psychology to give itself an edge.

No more visibly low stars, just a number. It’s like Fiverr is doing everything it can to reinvent basic consumer behavioral psychology to give itself an edge.

Which, again, lower the overall quality perception of the entire marketplace, which, again, don’t benefit even pro gigs, despite their supposed boost.

I wonder… Fiverr, how about adding around 100 fake reviews to pro gigs? Will be that the next step?

Anyways, as now we are in a 2 old months Fiverr clone, as you said, this marketplace lost the appealing to business grade, professional players.

BUT, I hope things comes to normal when someone at HQ looks at this mess closely (if it ever happens, who knows).

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No more visibly low stars, just a number. It’s like Fiverr is doing everything it can to reinvent basic consumer behavioral psychology to give itself an edge.

Which, again, lower the overall quality perception of the entire marketplace, which, again, don’t benefit even pro gigs, despite their supposed boost.

I wonder… Fiverr, how about adding around 100 fake reviews to pro gigs? Will be that the next step?

Anyways, as now we are in a 2 old months Fiverr clone, as you said, this marketplace lost the appealing to business grade, professional players.

BUT, I hope things comes to normal when someone at HQ looks at this mess closely (if it ever happens, who knows).

I wonder… Fiverr, how about adding around 100 fake reviews to pro gigs? Will be that the next step?

With things as they are, Fiverr is going to have to start taking hostages to make people go Pro. Either that or start sacrificing other sellers to the god of e-commerce. Oh. Wait a minute…

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So would anyone with real authority see this?

Yes, it’s been linked to staff. Hope they will take some of the feedback into consideration.

100541_1.png annai80:

So would anyone with real authority see this?

Yes, it’s been linked to staff. Hope they will take some of the feedback into consideration.

Well, a ray of hope! Let’s see how management handle this, the future of the platform (and company) are in their hands, and I think this is a nice opportunity to show their skills.

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113009_1.png danielcherac:

So would anyone with real authority see this?

Yes, it’s been linked to staff. Hope they will take some of the feedback into consideration.

Well, a ray of hope! Let’s see how management handle this, the future of the platform (and company) are in their hands, and I think this is a nice opportunity to show their skills.

There is an underlying challenge to all businesses: “You don’t know what you don’t know”. Each one of us face unknown challenges daily. How we handle those challenges is what truly makes us outstanding. Allow me to use baseball as an example. We all want the straight pitch, down the middle and smack, we hit it out of the park. However, we all experience curve balls, sliders and the change-up. Normally we expect those from the Buyers and not Team Management. However, when it happens, we all must adjust, rise to the challenge and overcome the ‘unknown’.

Just remember Juan, Hope is not a strategy. Develop a plan that may or may not include Fiverr to achieve your plans and goals. Chaos always brings opportunity. Just ask any politician.

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I just saw an ad for fiverr on YouTube last night, a brief video. It displayed a gig I had been looking at and said something like “looking for this?” and then the big fiverr logo.

I think it’s cool that they can tell what gig I was looking at and put it as the first thing you see in a video. It came as a jolt to see that.

That’s kinda invasive lol! I prefer some privacy!

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There is an underlying challenge to all businesses: “You don’t know what you don’t know”. Each one of us face unknown challenges daily. How we handle those challenges is what truly makes us outstanding. Allow me to use baseball as an example. We all want the straight pitch, down the middle and smack, we hit it out of the park. However, we all experience curve balls, sliders and the change-up. Normally we expect those from the Buyers and not Team Management. However, when it happens, we all must adjust, rise to the challenge and overcome the ‘unknown’.

Just remember Juan, Hope is not a strategy. Develop a plan that may or may not include Fiverr to achieve your plans and goals. Chaos always brings opportunity. Just ask any politician.

There is an underlying challenge to all businesses: “You don’t know what you don’t know”. Each one of us face unknown challenges daily. How we handle those challenges is what truly makes us outstanding. Allow me to use baseball as an example. We all want the straight pitch, down the middle and smack, we hit it out of the park. However, we all experience curve balls, sliders and the change-up. Normally we expect those from the Buyers and not Team Management. However, when it happens, we all must adjust, rise to the challenge and overcome the ‘unknown’.

Just remember Juan, Hope is not a strategy. Develop a plan that may or may not include Fiverr to achieve your plans and goals. Chaos always brings opportunity. Just ask any politician.

I totally agree. If I were Fiverr employee, I would give all my heart to resolve this, even if this situation does not belong to my responsabilities or department, but you know, some dinners and beers works magic 🙂

But, I am not. So, yes, hope is a bad advisor in business, and I am thinking all the possibilities. Fiverr out of my business life? Well, nothing new, but I really hate to drop something I have been into for 2 years.

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This is a major concern. I often accept big orders from clients. So, I do six orders a month but I’m punished by fiverr even though I’ve earned hundreds of dollars. It doesn’t seem fair at all. 😦

What you are describing is something every reputable seller will have huge problems with.

  • People with multiple gigs and gigs in different niches (like myself) now look like complete newbies. One way to counter this would be to aggressively market gigs but what would be the point? As well as not being able to handle 1 sale per day on each gig, this would only ever result in a total of 60 reviews. (Which buyers will still assume are lifetime review numbers)

  • People who will benefit from this change will be Fiverr sellers who farm out orders to others and/or sell easy to deliver pre-packaged services like Google translate translations, third party sourced logos, videos, graphic design templates, and spun web content

In the latter case, this is exactly the kind of seller behavior which undermines competing Fiverr platforms. This is why barely anyone uses those. People just sell junk. Also, leveraging junk sellers in this way has further implications:

  • Professional freelancers know how important it is to build up their own brand and reputation score. Showing reviews from just the past 60-days WILL drive away sellers. However, Fiverr will also start attracting FEWER professional freelancers and MORE of the kind of people who use copycat Fiverr marketplaces. This will happen and will drive down trust in Fiverr even further

  • Even die hard sellers who might stick with Fiverr out of pure loyalty, will now have to seriously consider whether investing in paid advertising and bringing off-Fiverr clients to Fiverr is worthwhile. Not being able to build up your reputation will mean that even the most faithful sellers will now start making a net loss when it comes to ROI when marketing their Fiverr services

  • As a result of the two factors above, quality of deliveries on Fiverr will start to fall and this will get noticed immediately by buyers. This will undermine trust in Fiverr and lead to fewer sales across the board

As far as trust goes, I am one of the sellers who feels personally betrayed by Fiverr with this move. In my local co-working space, I was looked on as a black sheep for using Fiverr. Fiverr’s existing reputation is really that low. However, on several occasions I defended the platform. - Basically, by saying: “No, it’s a myth everyone has to sell services at $5 and no, Fiverr isn’t just full of scammers.”

Now what do I say? How can I faithfully recommended Fiverr to buyers when Fiverr purposefully makes it difficult for them to buy from reputable sellers. (Unless they cough up $100 - $5000). And how on Earth can I ever advocate Fiverr to freelancers when Fiverr does everything it can to limit their visible reputability?

Whoever thought of this and whoever told them it was a good idea, needs escorting out of Fiverr HQ and put on a plane to a place as far away from the freelance world as humanly possible.

I don’t tell people I work on Fiverr anymore. I just tell them that for the past 5 years I’ve built up a good base of clients. Yes, the first year I made little money. Now, I’m making enough money to cover my expenses and life. I won’t recommend people buy on Fiverr anymore. I’ve seen the bad Fiverr reviews online. It’s embarrassing.

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Welcome to this thread.

Please note that I am not an employee of Fiverr, nor I have any relation to the company but to be a user (seller) for almost two years in this platform. What comes below is just my personal opinion, and I may be wrong (probably) or right, but that does not matter. I just want to write it just to provide some feedback to Fiverr.

If you are here, you may know already about the change Fiverr introduced in the way we see Sellers ratings. Now, only the last 60 days ratings are shown in the Gig ad. In desktop, if you hover over ratings in Gig window using your mouse, a small window pops up and show the lifetime ratings and the last 60 days totals. But if you don’t do it, you don’t see the lifetime ratings for the Gig.

In mobiles are worse, as there is no cursor to hover over the ratings, hence there is no lifetime ratings information if you don’t enter the Gig and look for that information specifically (which, by the way, is a bit hidden).

But this “small” change implies too much for Fiverr business model. In fact, this strikes at the heart of the Fiverr concept, and I will show you in this article why, and how this can lead to a total change in the business model.

We all know it, online freelance marketplaces heavily rely in building a trustful environment. If you have to spend you hard earned bucks in a digital place, you want it secure, and you want the best experience possible. There are mainly two options here:

  • Use a review/rating system to build authority and confidence.
  • Use brand building methodologies (make people trust Fiverr brand).

Fiverr is going from A to B. They are changing the user rating based model to get into a brand name based model. But… this can completely destroy the business in the process.

This is a very delicate time. I think no one has done this before.

WHY THE CHANGE

I do not have the numbers with me, nor I can access the data. But I think the brand suffer from a bad user perception of being cheap and without quality. The marketing campaigns made in the past did not help, in fact, made this worse. So, the idea of Pro was introduced to counteract this vision, and build up a quality feeling for the marketplace.

THE CHANGE IMPLEMENTATION

The first step was obvious: introduce the Pro seller to the marketplace, and populate it. However, this movement had a very painful side effect. Now, the regular sellers are “not” Pro, so buyers overall quality perception decreased more. The first step was a setback.

The Pro stats were also disappointing in some cases, with low ratings and feedback. It is not rare to see Pro Gigs with 4-5 reviews and less than 4 star rating average. Buyers expectations were too high for the actual delivery. The reason is easy: there are no real difference between the regular/veteran sellers and Pro sellers. In fact, some Pro sellers are “just regular” sellers rebranded, but with a different approach, mostly in price range. Now it is Fiverr who warrant the results, rather than other users (the “handpicked 1%”). The B model approach.

So, we have a problem here. Next action? Well, let’s make a monthly evaluation, a hard one, so we can achieve two main goals: increasing buyer satisfaction using seller fear of being demoted, and lowering the overall ratings (level tier/average rating). Pro sellers are immune to this (of course, B model).

And now, here comes the “big beast”, the worst idea behind the process: let’s make all marketplace even. How to achieve that? Easy, let’s make it remember only the last 2 months for regular sellers, but not for Pro.

THE DISASTER

The idea, though it follows the main goal of making Fiverr a Pro brand, can totally destroy the business model. Let’s check how it looks now:

This is the page I get when I enter in Photoshop Editing. We see here the changes in action. The facts:

  • We see 2 Top Rated Sellers, but their reviews are 44 of 62, instead of 177 and 240. Lowered numbers, but also, the 62(240) has a rating of 4.9 overall in the last 60 days, but Gig lifetime rating is 5 stars. So, both TRS have their stats downgraded from lifetime stats to this last 60 days stats.
  • There is one level 1 seller with 30 ratings, but he/she has 151 in lifetime. Again, downgraded. Also, this is not a “real” level 1 seller. Downgraded also in level due to monthly evaluations.
  • Then we see 7 new sellers, 3 below 30 ratings, 4 without ratings but “Rising Talent” label.
  • And finally, 2 Pro sellers with a noticeable price difference, without ratings, but with an “interesting” buy & review label (B model again, this is not a label earned but gifted).

Of 12 Gigs, 75% are just new sellers/new gigs (PROs don’t have any sell also) when you get into the main Photoshop Editing section if you don’t select any filter. Also, veterans are downgraded so they appear closer to the unrated Pros and new sellers. The gap is less noticeable.

Why all of this?

THE TERRIBLE TRUTH

With the last movement, a painful side effect has struck the marketplace. It’s easy to spot: now Fiverr looks like a Fiverr clone. At first glance, now this platform looks like a new website. Sellers have lost their seniority, the ratings are so low it looks like there is almost no traffic here. If we look the Photoshop Editing front page, the reviews are all under one hundred. Only some sellers have enough orders per month to go over 100 ratings, and all are teams or fast gigs. The regular freelancer will be around 10-60.

The fact is this a major loss for everyone: buyer perception is now awful. “This is a new marketplace or what? Sellers have few ratings or not even one in front page.”

Basically, Fiverr is now 2 months old.

MY PERSONAL OPINION

I understand why the Pro movement and why Fiverr wants to create a professional look. I even support the idea. BUT, the implementation is really unfortunate.

The loses of this process are just too high:

  • Veteran sellers feel now betrayed and they have lost all their confidence in the platform, and already looking for alternatives. Loosing veterans is loosing Fiverr business.
  • New sellers, though they may think it is a nice scenario for them, it’s not, as their hard earned stars will “disappear” after 60 days, and with no returning buyers to support their ratings, they will work hard for nothing. In fact, new sellers are the ones that will suffer more from this.
  • Pro sellers may think this is the best scenario for them, but this is not. A platform without seniority is a dead platform. Pro can’t live without regular sellers because Fiverr brand is not strong enough to support them alone.
  • Fiverr is risking their base players, and that will hit hard in their income and business trust. The brand name will be destroyed after that, and the Pro effect just don’t work.

Let’s face it: the B model is not for Fiverr, or, at least, is almost impossible to achieve using the Pro idea. You may be burning the ships to get something which value is uncertain.

Every hour this change is live, every hour we are loosing customers. ALL OF US.

THE PETITION

Though I support Fiverr team and the idea behind this, the implementation is absolutely business killer. I will survive this, and some veterans perhaps, but when I get no new customers here due to the terrible changes, and the orders of returning buyers decrease slowly, this platform will be dead for me. And all the effort made along these 2 years will be for nothing, only for a handful of bucks.

This is discouraging, and this is my petition:

  • Revert the unfortunate changes, specially the 60-day ratings.
  • Give all the sellers the opportunity to become PRO fulfilling public and clear requirements (like another tier in fact, something between Level 2 and TRS with special conditions).
  • Improve the search engine to reflect authority of Gigs.
  • Improve the reputation rewards and create a strong approval system for the ones that want to become a seller here or publish a gig. That WILL improve overall quality better than other measures. It is discouraging to see a 9 yo child selling Minecraft configurations, against the TOS due to his age, and still his gig got approved. A well known forum made fun with that, decreasing Fiverr brand name perception (again).
  • Use Fiverr as a freelance marketplace, not for “other” unknown purposes. Thank you. ←
  • Fight the chargebacks and force Paypal to be reasonable (no more 3 months CB or orders cancellations). I bet you have strong executives that can negotiate it efficiently.

Some of you may think that Fiverr rules as they want, neoliberalism told us that. But I think not. Every time I put my heart, effort, soul and hopes here, I own a piece of Fiverr. By now, a lot of us are in fact part of this company, and we may not be legal employees, but we are part of it.

I hope you listen to us.

Thank you.

Juan

Spanish Works Content & Translation Manager

PS: I may edit to fix typos and grammar, as I wrote this quite fast as I am overbooked. Sorry about that.

Mod Note (Openly by fonthaunt): I know some folks are interested in this thread, both lurkers and posters. I just want to remind everyone to self-moderate, post within the guidelines, avoid personal attacks and don’t give mods or staff a reason to edit/remove stuff.

Fiverr is now 2 months old

And we are losing the trust we built over the years due to this now!

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I just saw an ad for fiverr on YouTube last night, a brief video. It displayed a gig I had been looking at and said something like “looking for this?” and then the big fiverr logo.

I think it’s cool that they can tell what gig I was looking at and put it as the first thing you see in a video. It came as a jolt to see that.

they can tell what gig I was looking at and put it as the first thing you see in a video

That’s Google (and YouTube) who is doing it, not Fiverr.

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I hope this message get to fiverr’s decision makers and I hope they think deep on the overall effects of these changes on the sellers, buyers, and ultimately on the platform.
Taking sellers/buyers opinions into careful consideration on sensitive issues like these, would help the platform and may restore the confidence of some sellers who had already lost their confidence in the fiverr team. I believe the fiverr management is working hard to get the brand to, and keep it at the very top position of digital marketworld, yet giving a listening ear to users’ opinion may help them from taking the wrong steps in their quest to the top.

My message to all sellers, already affected (negatively) by these changes; don’t give up yet on fiverr, keep pushing. Change is constant, a change in the right direction would come soon.

Cheers!

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I hope this message get to fiverr’s decision makers and I hope they think deep on the overall effects of these changes on the sellers, buyers, and ultimately on the platform.

Taking sellers/buyers opinions into careful consideration on sensitive issues like these, would help the platform and may restore the confidence of some sellers who had already lost their confidence in the fiverr team. I believe the fiverr management is working hard to get the brand to, and keep it at the very top position of digital marketworld, yet giving a listening ear to users’ opinion may help them from taking the wrong steps in their quest to the top.

My message to all sellers, already affected (negatively) by these changes; don’t give up yet on fiverr, keep pushing. Change is constant, a change in the right direction would come soon.

Cheers!

Taking sellers/buyers opinions into careful consideration on sensitive issues like these, would help the platform and may restore the confidence of some sellers who had already lost their confidence in the fiverr team. I believe the fiverr management is working hard to get the brand to, and keep it at the very top position of digital marketworld, yet giving a listening ear to users’ opinion may help them from taking the wrong steps in their quest to the top.

Feedback is a invaluable tool nowadays, every company has to place strong communications channels between their customers and their staff, specially management. A business without feedback will alienate their operations from real market.

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they can tell what gig I was looking at and put it as the first thing you see in a video

That’s Google (and YouTube) who is doing it, not Fiverr.

It’s called targeted advertising. Google, Amazon, shopify, wix, wordpress, they all do it. You can turn off cookie acceptance if it creeps you out, and empty your cache and history.

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Guest kk_studio

Thanks for the head’s up and I totally agree with you basically on every point but especially on the point that veteran sellers should be categorized as Pros.

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Good point @juanwriter
Someone repost your thread on reddit and I also tweet to the CEO, we need did something to get attention from CEO and fiverr.

Regarding to the PRO, I wish they can let pro price start at $50 which look not that ridiculous IMO. Also wish they can let some regular seller brought along our review and portfolio to PRO. Like myself basically I’m a PRO in my niche, but since I didn’t work for big corporate like Apple and Tesla, it hard to get PRO.

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Good point @juanwriter

Someone repost your thread on reddit and I also tweet to the CEO, we need did something to get attention from CEO and fiverr.

Regarding to the PRO, I wish they can let pro price start at $50 which look not that ridiculous IMO. Also wish they can let some regular seller brought along our review and portfolio to PRO. Like myself basically I’m a PRO in my niche, but since I didn’t work for big corporate like Apple and Tesla, it hard to get PRO.

Good point @juanwriter

Someone repost your thread on reddit and I also tweet to the CEO, we need did something to get attention from CEO and fiverr.

Thank you for your help regarding this matter, I hope the CEO read the tweet and think about this.

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Good point @juanwriter

Someone repost your thread on reddit and I also tweet to the CEO, we need did something to get attention from CEO and fiverr.

Regarding to the PRO, I wish they can let pro price start at $50 which look not that ridiculous IMO. Also wish they can let some regular seller brought along our review and portfolio to PRO. Like myself basically I’m a PRO in my niche, but since I didn’t work for big corporate like Apple and Tesla, it hard to get PRO.

Like myself basically I’m a PRO in my niche, but since I didn’t work for big corporate like Apple and Tesla, it hard to get PRO.

Off-Topic: did you apply and get rejected?

Because I really don’t think your issue lies with not having worked with Elon Musk. It’s also not a prerequisite to have worked with a major brand in the past.

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Good point @juanwriter

Someone repost your thread on reddit and I also tweet to the CEO, we need did something to get attention from CEO and fiverr.

Thank you for your help regarding this matter, I hope the CEO read the tweet and think about this.

I’ll second those well wishes and certainly the reasons in which everyone has brought forward and discussed. It is safe to say that everyone here in this thread has a vested interest in the success of Fiverr. We are all here to make money! Personally, I want to make as much as I possibly can. If Fiverr does not drive traffic to proven Sellers, then freelancers will find other means to make money.

Most businesses do not change until there is a pain point that is reached. Kind of like a PRO Football team. If the team has a losing season then they change players. But if the losing streak keeps going, then they will change management. As you can see in the graph, the 1st six months of the year, Fiverr was loosing its traffic. In the last 30 days it appears that traffic is on the rise. So there’s some good news, Lording willing we will all see that bump in traffic and business. !

1305643713_ScreenShot2018-08-21at7_58_10AM.png.b92558ba4ef5ac37c90ce876abeb7b7f.png
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