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We’ve made some big changes to Digital Marketing!


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As of today, March 26th, we’ve moved Gigs in the following Nested Subcategories into Influencer Marketing, where they’ll stay for the foreseeable future:

  • Content Promotion - originally in Content Marketing
  • Shoutouts & Promotion - originally in Social Media Marketing
  • Shoutouts & Promotion - originally in E-Commerce Marketing

Why’d we make these changes? We’re glad you asked. When we restructured the Digital Marketing category 12 months ago, this type of service lived in multiple subcategories. This helped to better structure the marketplace, but was confusing both buyers and sellers as to where to find these services. These new updates will streamline the category structure, ensure that buyers can more easily find the services they are looking for and allow Fiverr to make even more improvements to Digital Marketing in the future. Who doesn’t love improvements?

Here’s what you need to do:

  • Update your Gig’s metadata ASAP so your Gig is visible and relevant to buyers in search results
  • Update your Gig’s pricing attributes ASAP to correctly structure it and accurately reflect the service you provide

Check out the new metadata and pricing attributes you can choose from in Influencer Marketing:


  • Target Audience now enables you to specify what sort of audience you speak to. Your list of available audience types includes:

    • Animals & Pets
    • Art & Design
    • Auto & Transport
    • Food & Beverage
    • Beauty & Fashion
    • Family, Education & Childcare
    • Environment & Green Tech
    • Events & Weddings
    • Finance, Legal & Consulting
    • Government & Municipal
    • Home & Garden
    • Internet & Tech
    • Marketing & Communications
    • Medical & Dental
    • Music & Bands
    • Religion, Non-Profit & Charity
    • Real Estate
    • Retail & E-Comm
    • Sports & Fitness
    • Travel & Hospitality
    • Other
  • Platform Type now enables you to specify what channel you use to speak to your audience. Your available platforms include:

    • Facebook
    • Instagram
    • LinkedIn
    • Pinterest
    • Twitter
    • Youtube
    • Snapchat
    • Blog
    • Medium
    • Tumblr
    • Email

Pricing Attributes

  • Audience Size - The size of an audience that the buyer’s message will be promoted to
  • Number of Posts - The number of messages that you will post for the buyer
  • Custom Graphics
  • Permanent Post - As part of this service, you will permanently leave up the buyer’s post

We know you might need some time to adjust, so we’re giving you until April 6th to update your Gig and ensure it aligns with the new subcategory structure. If you haven’t updated your Gig’s pricing attributes and metadata by April 6th, then it won’t be visible to buyers until you do!

We’re really excited about these changes and hope that you are too. However, if you feel like your Gig was incorrectly categorized under Influencer Marketing, please contact us here https://www.fiverr.com/support and we’ll review your Gig.

Happy Selling,
The Fiverr Team

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