How we can promote gig on facebook or other social media platform?

[samdesignspro]

What is the right way to promote your gig on social media?
Can it be through paid ads or anything you guys can suggest me.
One thing i want to tell you that i can’t share with my friends and family because they will not buy from me. I want the buyers from USA, Canada, Australia, England etc. Is there anything you can help me with?

[marioland]

Any way you can think of. For example friends and family can retweet your tweets to their followers on Twitter and then you reach a wider audience.